Mobile and the Modern Consumer

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Slide 1 – Done: 

Slide 1 – Done Mobile a nd The Modern Consumer June 2012 www.tempostrategic.com

Slide 1 – Done: 

Slide 1 – Done Mobile Data

Slide 2 - Done: 

Slide 2 - Done U.S. Smartphone Use 313,000,000 115,800,000 176,300,000 Current U.S. Population Smartphone users in 2012 Smartphone users in 2015 * Emarketer 2012

Slide 3 - Done: 

Slide 3 - Done What Smartphones Do They Use? Blackberries Androids iPhones Other * Q4 2011 Scanlife Trend Report

Slide 4 - Done: 

Slide 4 - Done * HighTable.com Who’s Using a Smartphone ? 6.9% 17.2% 25.6% 20.7% 15.6% 14.6%

Slide 4A – Done: 

Slide 4A – Done * Nielsen for Babycenter November 2011 vs. April 2012 Mothers a nd Mobile Mothers are 28% more likely to own a tablet and 38% more likely to own a smartphone than the general U.S. Population

Slide 4B - Done: 

Slide 4B - Done * Babycenter November 2011 vs. April 2012 Increase in Moms ’ Use of Mobile f or Shopping

Slide 5 - Done: 

Slide 5 - Done * Performics , 2011 Mobile Search Insights Study Where Mobile Usage Happens

Slide 1 – Done: 

Slide 1 – Done Mobile = Action 61% call 59% visit

Slide 6 - Done: 

Slide 6 - Done “Zero Moment o f Truth” * Google in conjunction with ShopperSciences

Slide 6A – Done: 

Slide 6A – Done * Mobext and InMobi April 2012 Which Device i s Used Where?

Slide 7 – Done: 

Slide 7 – Done * AisleBuyer March 2012 Smartphone Owners’ Purchase Influence in Grocery and Drug Stores

Slide 7A - Done: 

Slide 7A - Done Mobile’s Influence on Unplanned Purchases *Shopper Engagement Study, POPAI 2012 200%

Slide 1 – Done: 

Slide 1 – Done Mobile is Moving F ast

Slide 1 – Done: 

Slide 1 – Done QR Tags QR Tags

Slide 8 : Done: 

Slide 8 : Done Anatomy of a QR Tag

Slide 9 – Done: 

Slide 9 – Done Best Practice #1 : Short URL Short URL Long URL http:// bit.ly / bRaBYV http:// www.carrscrackers.com / cgi -bin/ brandpages / product.pl?product =693&company=140

Slide 10 – Done: 

Slide 10 – Don e Best Practice #2 : Quiet Please

Slide 11 – Done: 

Slide 11 – Done * wtfqrcodes.com Best Practice #3 : Size and Distance Correlate

Slide 12 – Done: 

Slide 12 – Done Best Practice #4 : Mobilize Your Site Limelight Networks, November 2011

Slide 13 - Done: 

Slide 13 - Done Best Practice #5 : Manage Expectations ? Why I am here? What do you want me to do?

Slide 14 - Done: 

Slide 14 - Done Best Practice #6 : Make the Content Worth the Effort

Slide 6B – Done: 

Slide 6B – Done Best Practice # 7 : Test, Test, Test

Slide 22 - Done: 

Slide 22 - Done Best Practice # 8 : Track Your Results

Slide 23 - Done: 

Slide 23 - Done One QR Code, Different E nds

Slide 1 – Done: 

Slide 1 – Done How to Mobilize Your Site

Slide 12 – Done: 

Slide 12 – Done Why Mobilize Your Site? 18% 20% Limelight Networks, November 2011 62%

Slide 23 - Done: 

Slide 23 - Done PC Mobile

Slide 24 – Done: 

Slide 24 – Done * Google and Mobile Media Association What the Mobile Users Do 67% 59% 51% 41% 40% 35% Find Store Locations Compare Prices Get Product Information Find And U se Coupons Scan Barcodes Access Social Media

Slide 25 – Done: 

Slide 25 – Done How Women vs. How Men Use Mobile * comScore , December 2011

Slide 25A – Done: 

Slide 25A – Done How Women vs. How Men Use Mobile * comScore , December 2011

Slide 1 – Done: 

Slide 1 – Done Content Ideas

Slide 15 - Done: 

Slide 15 - Done Be Generous * comScore 2012 Mobile Future in Focus

Slide 16 - Done: 

Slide 16 - Done Be Charitable * comScore 2012 Mobile Future in Focus

Slide 17 – Done: 

Slide 17 – Done Be Fun * comScore 2012 Mobile Future in Focus

Slide 17 – Done: 

Slide 17 – Done Be Fun *http://www.psfk.com/2012/05/guiness-qr-code-pint-glass.html

Slide 19 - Done: 

Slide 19 - Done Be Helpful * www.cpgmatters.com/instoremarketing0311.html

Slide 18 - Done: 

Slide 18 - Done Be Informative * Mintel

Slide 20 - Done: 

Slide 20 - Done Content Ideas for Mobile Destination

Slide 20 - Done: 

Slide 20 - Done Shopping Lists Apps

Slide 26 – done: 

Slide 26 – done 43% of Mobile shoppers have downloaded a retail app… but 93% of apps are used only once. * Nielsen, October 2011-April 2012 Do You N eed an App?

Slide 26 – done: 

Slide 26 – done * Nielsen, October 2011-April 2012 App vs. Mobile Website Mobile apps of the top five retailers reach about 24-28% of smartphone Owners... Mobile websites reach 45-51%

Slide 3 - Done: 

Slide 3 - Done Fragmentation Blackberries Androids 3 iOS 5 15 android APIs * Q4 2011 Scanlife Trend Report

Slide 30 – Done: 

Slide 30 – Done Starbucks Loyalty Program

Slide 26A - Done: 

Slide 26A - Done Mobile Promotions and Offers

Slide 27 – Done: 

Slide 27 – Done Offer Evolution

Slide 27 – Done: 

Slide 27 – Done Offer Evolution

Slide 27 – Done: 

Slide 27 – Done Apple Passbook

Slide 27 – Done: 

Slide 27 – Done Offer Evolution

Slide 28 – Done: 

Slide 28 – Done * Mobeam.com Scanable Coupon Solution

Slide 29 – Done: 

Slide 29 – Done Tap and Pay Credit (NFC) *Nielsen 2012

Slide 1 – Done: 

Slide 1 – Done What’s Next?

Slide 29 – Done: 

Slide 29 – Done Samsung TecTiles ™ *http://feedproxy.google.com/~r/AndroidNewsGoogleAndroidForums/~3/GHfsh34Y7es/

Slide 33 - Done: 

Slide 33 - Done The Future of Food Shopping

Slide 31 – Done: 

Slide 31 – Done Your Next 6 Months Mobilize your site Integrate promotions with mobile Optimize local search Test tap and pay Test QR

Slide 34 - Done: 

Slide 34 - Done Boris Bauer and Angela Cason (855) 700-6900 Boris @ tempostrategic.com Angela@tempostrategic.com www.tempostrategic.com