Slide 2: approach that I call "number." Since the phone call "cold" leads to quite poor results, it is necessary to rely solely on the strength of numbers: increasing the number of phone calls.This makes the job of marketing the phone difficult, challenging, exhausting, and above all it offers very little satisfaction to those who do so. Not to mention the fact that, to be able to have a limited number of contacts, you will need to be heard from hundreds and hundreds of people.When, on the contrary, the Telemarketing is supported actions of sending snail mail and is incorporated into a communication strategy more complex, the results are better. You can more easily win the attention of potential customers and especially the report avoids wear with them.Keep in mind that the call is an extremely invasive. It 's very easy to call this approach is perceived by potential customers as a nuisance or an interruption of their duties and their activities. Add to this the fact that in recent years it has been an indiscriminate use of this means (perhaps because the marketers did not know about alternatives) and will immediately clarify the situation that is likely to encounter.The alternative I suggest is to use an integrated communications strategy that will include telemarketing, but where this is not considered to be the only way to contact your potential customers. This will enable it to perform better, get more qualified customers, and ultimately improve the professionalism of his approach to the customer.In my view, the difficulties exclusive use of telemarketing to generate new contacts can be summarized in these points:1) It 'difficult for the individual practitioner to maintain networks of contacts and remain active at the same time with other professional activities. This makes the work done in this extremely fragmented and difficult.2) Making cold calls is challenging especially in terms of emotion. You can get to the point of considering potential partners simply as numbers and names on a contact list. This is not the only dehumanizes the relationship with the customer but has deleterious effects on motivation. This is something that in my opinion can not be done for long periods.3) Basing its activities exclusively on Telemarketing implies that she will be active only when it is in his office. Whenever he is out will be extremely difficult to follow the flow of calls and decoys.4) Even if unable to get through the exclusive use of telemarketing, a sufficient amount of appointments, it is very likely that the type of contacts that will be able to create with this instrument are not sufficiently qualified.This means you run the risk of making appointments with people who actually turn out to be far from ideal customer profile. The end result will be that it will have lost so much time and energy to talk with someone who has no real decision-making skills on to his job.Instead, use telemarketing as a tool within a sequence of marketing more complex and will enable it to achieve its objectives in a more simple, environmentally friendly and compatible with its rhythms of work.