Slide 2: It is understood that to have a successful telemarketing department will require certain characteristics: Technology : Adequate communications, reliability, and speed. With accurate databases and functional, accompanied of course with specialized software and functional. Team : You need a good team "telemarketers", with broad product knowledge, merchandising and skills in the promotion. Order : To customize properly it is necessary to order service with requests, complaints or claims of users to serve them properly and satisfied. Speed : key factor, many times when making phone inquiries, we find boring songs, transfers to units that do not correspond to the needs and staff shortages, these inefficiencies alienate customers and make them reluctant to use the phone to buy, view or out on business. Promotion : To know the telemarketing service users, seeking to demonstrate the ease, efficiency and user comfort. call center solutions Among the various care options found are: Taking Orders (mail order): Receipt of purchase orders. Operating table: Customer to provide consumer information. Claim Management and / or Suggestions: To be resolved at the earliest. After Sales Services: Supply, maintenance and parts etc ... (Are just a few) ... A key factor in making promotion strategies through the phone will be touch and opportunity, taking advantage of special events to offer special products, offering different objects and especially "making the user feel as unique or special." Telemarketing is an important competitive tool, being part of the strategies of "quality improvement" companies, as markets become increasingly specialized, complex and competitive, it should be awareness of the importance of attending to each individual client but not generalizing customizing user sectors.