Audience Analysis

Audience Analysis : 

Why consider audience? Audience Analysis

Know your audience! : 

Know your audience! Writers who fail to understand their readers may also fail to reach their goals. Their writing may seem unfocused or inappropriate.

Know your audience! : 

Know your audience! It is important to provide the context, tone, and language suitable to the audience you are addressing. It is also important to know your audience because it will help you determine how and what to write.

Who will ultimately read your work? : 

Who will ultimately read your work? While in the college classroom, your audience is often your classmates and instructor; Some assignments are designed so that you are also writing to a secondary audience, for example, to an expert in your field or to the general public. Instructors in different classes may designate an audience, or you may have to imagine one that you feel is most appropriate for your topic or thesis.

Audience Analysis : 

Audience Analysis How does an analysis of audience affect my writing? When you tailor your writing to a specific audience, you also tailor features of the text.

Audience Analysis : 

Audience Analysis Audience affects the following elements of your style: your message (What do readers care about? What are they likely to act upon?) your argument (What would be convincing? What kinds of evidence are normally used for this type of reader?)

Audience Analysis : 

Audience Analysis Audience affects the following: your word choice (Should you use jargon/slang or formal/professional language ?); your sentences types or lengths (Can you use fragments? Long, complex patterns or short simple ones, or a combination?); your tone (Is it personal, friendly, distanced, humorous, serious?)

Audience Analysis : 

Audience Analysis Do I have to analyze audience before I begin writing? You should consider audience early in the writing process, but not necessarily as the first step.

Audience Analysis : 

Audience Analysis The more you know about your audience, the better you can tailor your message. However, thinking too much about accommodating an audience can inhibit you.

Audience Analysis : 

Audience Analysis Try doing some prewriting or research first. When you are confident that you are knowledgeable about your topic and have something to say about it, consider how to make it interesting and significant for specific readers.

Audience Characteristics : 

What to consider about your audience… Audience Characteristics

Prior Knowledge & Experience : 

Prior Knowledge & Experience How much does the audience know about your subject? Imagine you are writing about saltwater fishing. How important is your audience?

Prior Knowledge & Experience : 

Prior Knowledge & Experience Gulf Coast fishermen might know a great deal about saltwater fishing regulations, but might not be receptive to an intellectual, academic tone.

Prior Knowledge & Experience : 

Prior Knowledge & Experience Chemistry professors may know little about saltwater fishing, but would expect a more restrained, academic approach in the presentation of a paper about it.

Prior Knowledge & Experience : 

Prior Knowledge & Experience Level and type of knowledge determines how much background or history you will have to provide, what terms might need definition or explanation, and whether to use an academic or familiar tone.

Feelings & Opinions : 

Feelings & Opinions How does the audience feel about your subject?

Feelings & Opinions : 

Feelings & Opinions Are they indifferent? Do they need to be convinced? Your paper may have to engage indifferent readers and convince them that your topic has some merit.

Feelings & Opinions : 

Feelings & Opinions If the audience is biased against your view, you’ll have to find ways to present your position effectively. Shouting or preaching at the opposition rarely works. However, finding some common ground between your beliefs and theirs might be one place to start.

New Information : 

New Information What new information can you provide for readers?

New Information : 

New Information Why is what you are saying valuable to your readers? What can they take away from your paper? Can you motivate them to think more about your issue?

Relationship to Audience : 

Relationship to Audience What is your relationship to the audience?

Relationship to Audience : 

Relationship to Audience Are you an equal, an authority, or a subordinate? Are you giving order, suggestions, or friendly advice?

Relationship to Audience : 

Relationship to Audience Does your audience assume you are credible or are they skeptical of you? You might be more colloquial or personal with a peer and more distanced and careful with a subordinate.

Relationship to Audience : 

Relationship to Audience As an authority, you’ll want to sound sure of yourself. As a peer or subordinate, you might be more tentative or suggestive.

Audience Demographics : 

Audience Demographics Age Gender Race/ethnicity Region of residence Health Culture Sexual orientation Income level Education level Religion Political affiliation Type of employment Ask yourself if the following audience characteristics should influence how you present information:

ENG 111 Audience : 

ENG 111 Audience Q: Who is your audience for ENG 111 essays? A: Your fellow classmates and all ENG 111 students at TCC. Your instructor evaluates how well you have communicated to your audience.

Remember that someone is going to read your writing… : 

Consider the audience as you write! End of presentation. Remember that someone is going to read your writing…