Email Marketing Facts

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1 HTTP://THECUSTOMERSTORE.COM

Email Marketing: : 

The Customer Store www.thecustomerstore.com Toll - Free:(888) 501-3535.com Email Marketing: The marketing tool you can't afford to ignore. 2

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Email Marketing is a proven marketing method. Fast and cost effective, email must become an important part of your integrated marketing and media plan. 3

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Why Email Marketing? Cost Savings Quick Response Cycles Generates Revenues Popular Medium Effective Medium Results are Measurable Builds Customer Relations 4

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Average Cost per Marketing Email sent in the US (2004-2009) Source: Forrester Research, August 2004 extrapolated by eMarketer, June 2009 5

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Cost Savings Due to Email Usage Among US Companies in 2009 As a percentage of respondents Source: AIM, April 2009, n=110 companies 6

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Revenue Generated through Email Usage Among US Companies, 2009 As a percentage of respondents 7

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Top 5 Activities of Americans Online 2009 8

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Effectiveness of Marketing Techniques used by US Marketers to Drive Website Traffic Source: Forrester Research, March 2009 9

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Effective Email Marketing Strategies Common Email Marketing Objectives Acquisition vs. Retention Popular Email Models Recipient Response 10

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Common Email Marketing Objectives Acquire New Leads, Registrants, Customers & Clients Drive Immediate Sales Enhance Customer Retention Build Stronger Relationships with Existing Customers & Clients Provide Company or Product Information & Developments Increase Revenues by Up-Selling to Existing Customers & Clients Post Order Targeted Emails As part of an Integrated Marketing Strategy Build Brand Awareness 11

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Email Marketing Campaign Response Rates by Campaign Objective Source: IMT Strategies, September 2009 12

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Online Marketing Methods used for Effective Acquisition Versus Retention 13

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Conversion Costs for Retention & Acquisition Goals 14

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Popular Email Models Sales Promotions Transaction Confirmations Account Status Emails Viral Marketing Time Based Reminders Rewards Program Email Discussion Groups Independent Media Newsletters 15

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Top Reasons Why US Internet Users Respond to Email Offers Know and Trust Brand Price/Coupon/Reward Timely Compelling Subject Entertaining Relevant Information Good Prices Friend has Recommended 16

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“Email Marketing is a proven marketing method. Fast and cost-effective, email must become an important part of your integrated marketing and media plan.” 17

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Questions? John Clifford The Customer Store, Inc. info@thecustomerstore.com www.thecustomerstore.com Toll - Free: (888) 501-3535 18