Logistic Marketing Strategy

Slide 1: 

LOGISTIC MARKETING AND SALES BUSINESS STRATEGIC

Slide 2: 

LOGISTIC BUSINESS STRATEGIC MARKETING BUSINESS TARGET CUSTOMER REQUIREMENT SUPPORT

Business Target: 

Business Target

Marketing Strategy: 

Marketing Strategy Marketing Strategy Market Segmentation Target Market Positioning Manufacturing, Service Provider Manufacturing, Reseller & Distributor Differentiation (WMS, Trpt System) Flexibility, Total Solution

MARKETING STRATEGY: 

MARKETING STRATEGY Industrial Market Segmentation - Manufacturers - Service Provider ( Banking ,Distributor, Resellers) Target Market - Manufacturing : - Reseller & Distributor : Positioning - Differentiation ( Transport Management System, Warehouse Management System, etc) - Flexibility and Total Solution

STRATEGIC REVENUE GENERATE: 

STRATEGIC REVENUE GENERATE Target Revenue Continuous Improvement Operational Excellence Service Level Customer Retention Strategy Existing Customer Additional Customer Acquistion Strategy Reverse Mkt Strategy Sales Freelance Strategic Alliance Counter Sales Telemarketing Canvassing Advertising Exhibition Logistics Community Internal Reference

Existing Customer Treatment: 

Existing Customer Treatment Existing Customer Customer Retention Strategy Service Level Operational Excellence Continuous Improvement

Customer Retention Strategy: 

Customer Retention Strategy Service Level : - On time Truck 100% - Reporting - On time Delivery 100% - Short and Damage 0% Operational Excellence - Loading/ unloading process - Delivery process - Receiving process - Preventive Maintenance - Vehicle Readiness - Driver Management Continues Improvement - People - Process - System & Tools

Additional Customer Treatment: 

Additional Customer Treatment Additional Customer Customer Acquisition Strategy Reverse Marketing Strategy Internal Reference Logistics Community Advertising Sales Freelance Strategic Alliance with Other Customers Exhibition Sales Force/ Canvassing Telemarketing Counter Sales

Requirement : 

Requirement R e v e n u e C a p i t a l C o s t Human Resources S y s t e m

Support : 

Support System : Information, communication, control. Infrastructure : Office Building , Tools Equipment

Marketing Mix Strategy: 

Marketing Mix Strategy Product / Service Price Place Promotion People Process Physical Evidence Partnership

Resources : 

Resources In House research Professional Networks Consulting firms Trade Association Conference Trade Journal article Vendor advertising

Slide 14: 

MOCHAMMAD TAUFIK NATSIR Profesional in Logistic Business, currently working as General Manager Operation at WIRA LOGISTICS in INDONESIA. If you are need for training and consultation for Supply Chain, Logistic Operation, Distribution , Fleet and Transportation Management especially for Indonesia Region, please contact to taufiknatsir@gmail.com , you will learn from The best Indonesian Logistic Expert