creativity workshop - redesigning the coffee experience

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Category: Entertainment

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Slide 6:

"Huh? ”

Slide 21:

4/13/11 “Hey! What’s wrong?”

Slide 24:

“I had this date. It started great… ”

Slide 28:

“ I took her to a fancy gourmet coffee place. ”

Slide 30:

4/13/11 “Most of drinks were in a different language, it sounded luxurious!”

Slide 32:

“ She ordered ‘her favorite’ … though admits it’s because she’s afraid to experiment . ”

Slide 35:

“Simply wanting something delicious, I asked her for advice on what to order. ”

Slide 37:

“ ‘ Whatever you prefer, Brian. There’s so many choices ! ’ “

Slide 43:

“ I ordered something that sounded good. ”

Slide 44:

“ The double-double-herbivore-style-nectar-of-Mount Olympus-Amazonian-Hammerhead-Shot in the Dark-George Washington was the First President of the United States-and-the First Battle of the American Civil War was Battle of Fort Sumnter-Roast-ccino. ”

Slide 46:

“ What ’ s the worst that can happen… Right? ”

Slide 48:

“ Anyway, we were having a great time! ”

Slide 50:

“ But then... ”

Slide 56:

“ And that was that. ”

Slide 58:

“ What did I do wrong? ”

Slide 60:

“ Well, one’s experience with coffee is not about the complexity of its name.”

Slide 61:

“ It ’ s all about clearly communicating your preferences to the barista . ”

Slide 63:

“ Let me tell you about this revolutionary café… . ”

Slide 65:

“…t hat makes ordering coffee FUN and EASY . ”

Slide 67:

“Experienced coffee drinkers looking for a refreshing change…”

Slide 73:

“… and casual coffee drinkers just looking for a delicious drink…”

Slide 79:

4/13/11 “…can now better share their coffee preferences and constraints…”

Slide 81:

4/13/11 “…with each other…”

Slide 84:

4/13/11 “…and more importantly, with their baristas.”

Slide 87:

“With less struggle deciding what to order…”

Slide 90:

4/13/11 “…and more coffee suited to fit and excite one’s particular taste buds…”

Slide 98:

4/13/11 “…the coffee ordering experience is significantly improved!”

Slide 101:

“One can keep the experience fresh and great…”

Slide 103:

“…by tracking coffee experiences for future recommendations.”

Slide 105:

“It’s been scientifically proven that great coffee experiences lead to happy endings.”