Marketing in Hospitals : Marketing in Hospitals Presented By
Ph# 9776003666/674-3197999 Slide 2: Marketing is not a Department,
Its your Business…. We will Discuss About… : Hospital marketing techniques and management.
Concept of Hospital marketing.
How to ascertain the best benefits obtained without much investments through marketing concept and management system.
Assessing the possibility of applying any other marketing techniques and management system.
Secrets Of Marketing. We will Discuss About… What is Marketing? : What is Marketing? Role of a Marketer in HealthCare Industry… : Variables Included:
the conflicting roles of the physician,
lack of knowledge of the relationship between many healthcare services and their personal needs.
Present Era SECRET
BUILD RELATIONSHIP Role of a Marketer in HealthCare Industry… Relationship Management : Borrows from Retail Industry
Is five times easier to obtain repeat business from an existing customer than to get new business from a new customer.
Involves the use of information and referral tele services; the development of a comprehensive marketing database that segments potential customers into groups with common interests or needs not only on the basis of demographics but also on the basis of anticipated demand Relationship Management Role Of Hospitals.. : Hospitals Become Proactive.
Identify previous users of the hospital and facilitate access for these users to programs and services that are particularly suited to their individual needs. Role Of Hospitals.. Effective Marketing Techniques.. : Effective Marketing Techniques.. DemonstrationMajestic View of Hospital to Public. : DemonstrationMajestic View of Hospital to Public. Mindset of People for The Hospital Public Speech and Relations : This can be done through the expert committee consisting of the doctor’s team or the team trained to explain the various updates.
This process would enhance the relationships between the doctors, hospitals and the patients Public Speech and Relations A FACT: : Kuppam Medical College and Hospital, AP
Spent Around 10 Million INR
received 1 Million patients
from 267 Villages
in and around
Tamilnadu, Andhra Pradesh & Karnataka Villages. A FACT: Advertisement of Hospital Equipments : It is important to explain the public or make them to aware that the your hospital is equipped with modern equipments and technology in order to ensure that they are better than the competitors and on par with the International standards and quality consciousness. Advertisement of Hospital Equipments Doctors Profile : Only in the medical profession the name and the fame of the doctors profile is considered as equivalency of the God’s grace. Doctors Profile Media interview on hospital and healthcare : Are the primary concern about the medical care’s marketing system and technique.
Involves large number of people watching all over the world and clarifying their doubts irrespective of the doctors and the patients especially Media interview on hospital and healthcare Examples… : Life line hospital in Jaya T.V,
Miot Hospital in SUN TV,
Sankara Nethralaya in Rural based local TV
Dr.Kamala Devi Gemini
Ganesan for Raj TV etc.
Have had a good result of patients
management through media interviews and
concerns. Examples… Secret 1: Understand What Marketing Is? : People must have a reason to buy.
Its not enough to say
“Buy my product…”
You have to give people a reason to buy from
Understand Human Nature and mix to Marketing Secret 1: Understand What Marketing Is? Secret 2: Know What Makes People Buy : Know what makes people buy, you
must understand one key aspect of human
nature – self-interest.
People are not as much interested in your
Hospitals or service, as they are in what that
Hospitals or service will do for them. Secret 2: Know What Makes People Buy Secret 3: Tell Your Story for Increased Sales : When you want to be successful, you do what successful people do.
Associate a success story behind your Product or service. Secret 3: Tell Your Story for Increased Sales Secret 4: Do What Smart Parents Do : Have a suggestive approach rather expecting a “YES” or “NO” in reply. Secret 4: Do What Smart Parents Do Last Words… : The economic conditions of any organization
depends largely on the system of marketing
techniques. Proper marketing techniques and
management systems are like an engine to an
hospital what so ever the medications and
infrastructure that the hospital have. Therefore
it is important and inevitable for revenue
generation, the various techniques to be
followed for the successful process of a
hospital. Last Words… Slide 21: THANK YOU