Marketing @ Hattiesburg High School

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@ Hattiesburg High School MARKETING

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Program Description Student Prerequisites Student Coursework Program Articulation Program Consideration MARKETING at a glance

Program Description : 

Program Description The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING The Marketing and Economics Pathway provides instruction in marketing skills and related sales operations in retailing, as well as 70 hours of applied economics instruction. Courses in the program provide a foundation of skills and knowledge related to basic principles of marketing and related economic fundamentals, management, merchandising, communications and career development, human relations, ethics, and etiquette. Instruction is also provided on specialized topics related to fashion, international marketing, e-commerce, entrepreneurship, financial marketing/stock market, sports, special events and entertainment marketing, and hospitality and tourism marketing. Table of Contents Prerequisites Coursework Articulation

Student Prerequisites : 

Student Prerequisites The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING In order for students to be successful in the Marketing and Economics program, the following student prerequisites are in place: C or higher in English (the previous year) C or higher in Pre-Algebra Instructor Approval or TABE Reading Score (8th grade or higher) or Instructor Approval Table of Contents Description Coursework Articulation

Student Coursework : 

Student Coursework The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING The Marketing and Economics Pathway is presented in four courses: Business and Marketing Fundamentals, Part A; Business and Marketing Fundamentals, Part B; Marketing Essentials; and Sales and Distribution. Business and Marketing Fundamentals, parts A and B, provide an overview of basic business skills and prepare students for advanced marketing applications in Marketing Essentials and Sales and Distribution.

Student Coursework : 

Student Coursework The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING Business & Marketing Fundamentals, Part A Covers core business competencies including communication, human relations skills, economics, management fundamentals, entrepreneurship, business law, and operations Introduction to Business Discover what Marketing really is and how it is a part of our lives whether we want it to be or not Discuss the student organization - DECA Examine career options Communication and Interpersonal Skills Learn how to communicate on a professional level with customers, co-workers, and employers Professional Development Develop a work ethic that will help to secure the right career for you Economics Examine the economic system and learn what drives the economy Part B MKT Essentials S and D

Student Coursework : 

Student Coursework The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING Business & Marketing Fundamentals, Part B Includes training in management fundamentals, entrepreneurship, business law, and operations Business, Management, and Entrepreneurship Discover what is needed to own and operate a business Learn to be a “people person” Begin networking Business Law Discuss business laws and regulations Learn how to legally protect one’s business and acquisitions Business Operations and Security   Find out about OSHA Learn to implement safety in the workplace Discuss the accounting aspects of a business Part A MKT Essentials S and D

Student Coursework : 

Student Coursework The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING Marketing Essentials Provides an overview of the functions of marketing. Course concepts include planning, marketing math, product and service management, and finance Introduction to Marketing Explain the role of marketing in everyday life Marketing Planning Develop a marketing plan Marketing Math Concepts Define financial exchange Learn about investing Product/Service Management Identify a potential marketing mix Discover the importance of providing a quality product Financing Learn to budget Identify the differences in financial institutions Part A Part B S and D

Student Coursework : 

Student Coursework The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING Sales and Distribution Provides an overview of the functions of marketing. Course concepts include selling, pricing, promotion, distribution, and marketing specialties Selling, Pricing, and Promotion Learn the details of how prices are set for certain products Consider the different avenues of advertising and selling Distribution Examine warehousing and stock handling Learn what is meant by distribution of products Marketing Specialties   Learn international business relations Research marketing in several areas of the business arena (fashion, sports, special events, entertainment) Discuss public relations Learn the laws associated with copyright Table of Contents Part A Part B MKT Essentials

Program Articulation : 

Program Articulation The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING Program articulation is . . . This program is designed to articulate to postsecondary programs in Marketing Management Technology, Fashion Marketing Technology, and Banking and Finance Technology. Table of Contents Prerequisites Coursework Description

Program Consideration : 

Program Consideration The Secret Tactics That Influence What You Buy, Think & Believe. MARKETING Thank you for taking the time to learn more about the Marketing and Economics Program at Hattiesburg High School. When you’re considering your classes for next year, don’t overlook the Career and Technical programs. The Career & Technical Education Department at HHS does not discriminate on the basis of race, color, national origin, age, sex, or disability. If you viewed something that possibly sparked an interest, consider the Marketing Program in Career and Technical Education. If you have any questions or would just like to know more, contact Ms. Tanya Evans @ 601-544-0811 ext 5106. End Presentation