Search Marketing for Beginners

Views:
 
     
 

Presentation Description

When was the last time you looked under the hood of your Internet presence? The web is a huge part of our lives – especially if you have a business! It’s something that has to be managed and maintained just like anything else. If we don’t, bad things could happen. It’s ideal if you perform a web check up at least once a month. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

Comments

Presentation Transcript

Search Marketing for Beginners:

Search Marketing for Beginners Perfect Marketing Equation © All Rights Reserved.

When was the last time you looked under the hood of your Internet presence?:

When was the last time you looked under the hood of your Internet presence ? www.perfectmarketingequation.com © All Rights Reserved.

The web is a huge part of our lives – especially if you have a business! It’s something that has to be managed and maintained just like anything else.:

The web is a huge part of our lives – especially if you have a business! It’s something that has to be managed and maintained just like anything else . www.perfectmarketingequation.com © All Rights Reserved.

If we don’t, bad things could happen.:

If we don’t, bad things could happen . www.perfectmarketingequation.com © All Rights Reserved.

It’s ideal if you perform a web check up at least once a month.:

It’s ideal if you perform a web check up at least once a month . www.perfectmarketingequation.com © All Rights Reserved.

Reputation Marketing:

Reputation Marketing www.perfectmarketingequation.com © All Rights Reserved.

If you have a business to consumer model it’s crucial that you monitor your reputation.:

If you have a business to consumer model it’s crucial that you monitor your reputation . www.perfectmarketingequation.com © All Rights Reserved.

Today with the Internet everyone has a voice – for better or worse.:

Today with the Internet everyone has a voice – for better or worse . www.perfectmarketingequation.com © All Rights Reserved.

No one needs your permission to leave feedback about you or your business.:

No one needs your permission to leave feedback about you or your business . www.perfectmarketingequation.com © All Rights Reserved.

So to ignore it is not only not very smart, but it could be costing you money.:

So to ignore it is not only not very smart, but it could be costing you money . www.perfectmarketingequation.com © All Rights Reserved.

There are actually tons of great tools out there but I will share with you a few of my favorites for monitoring your reputation.:

There are actually tons of great tools out there but I will share with you a few of my favorites for monitoring your reputation . www.perfectmarketingequation.com © All Rights Reserved.

  1. Google Alerts – www.google.com/alerts :

  1. Google Alerts – www.google.com/alerts www.perfectmarketingequation.com © All Rights Reserved.

Set up Google Alerts for your name and the name of your business.:

Set up Google Alerts for your name and the name of your business . www.perfectmarketingequation.com © All Rights Reserved.

2. Tweet Beeps – www.tweetbeep.com :

2. Tweet Beeps – www.tweetbeep.com www.perfectmarketingequation.com © All Rights Reserved.

You can set up a Tweet Beep and when anyone on Twitter mentions your business or you can get tweeted.:

You can set up a Tweet Beep and when anyone on Twitter mentions your business or you can get tweeted . www.perfectmarketingequation.com © All Rights Reserved.

3. Topsy – www.topsy.com :

3. Topsy – www.topsy.com www.perfectmarketingequation.com © All Rights Reserved.

This is one of my favorite tools ever! :

This is one of my favorite tools ever! www.perfectmarketingequation.com © All Rights Reserved.

I can do a search on myself and my business to see who is talking about me and sharing my content – but the best thing is it literally searches the ENTIRE Internet.:

I can do a search on myself and my business to see who is talking about me and sharing my content – but the best thing is it literally searches the ENTIRE Internet . www.perfectmarketingequation.com © All Rights Reserved.

I also love Topsy for a whole different reason than reputation management.:

I also love Topsy for a whole different reason than reputation management . www.perfectmarketingequation.com © All Rights Reserved.

It’s great for getting ideas on blog topics! Just do a search on Internet Marketing for example and you will find out what people are talking about! :

It’s great for getting ideas on blog topics! Just do a search on Internet Marketing for example and you will find out what people are talking about! www.perfectmarketingequation.com © All Rights Reserved.

This is a great way to create content around relevant topics that are hot and happening!:

This is a great way to create content around relevant topics that are hot and happening ! www.perfectmarketingequation.com © All Rights Reserved.

4. Take it Old School :

4. Take it Old School www.perfectmarketingequation.com © All Rights Reserved.

This is my favorite way to do a quick Internet check. Type in the name of your business, city and state into Google. Then just glance over the first 5 pages in the search.:

This is my favorite way to do a quick Internet check. Type in the name of your business, city and state into Google. Then just glance over the first 5 pages in the search . www.perfectmarketingequation.com © All Rights Reserved.

The Skippy on Local Marketing:

The Skippy on Local Marketing www.perfectmarketingequation.com © All Rights Reserved.

There’s absolutely no value in having your website featured on tons of obscure Internet directories so don’t pay anyone to do that for you.:

There’s absolutely no value in having your website featured on tons of obscure Internet directories so don’t pay anyone to do that for you . www.perfectmarketingequation.com © All Rights Reserved.

In fact tons of low-value links can even be considered spam by Google standards post Panda updates.:

In fact tons of low-value links can even be considered spam by Google standards post Panda updates . www.perfectmarketingequation.com © All Rights Reserved.

The best thing to do is stay within a few high-value Internet directories and listings.:

The best thing to do is stay within a few high-value Internet directories and listings . www.perfectmarketingequation.com © All Rights Reserved.

Here is my preferred list::

Here is my preferred list : www.perfectmarketingequation.com © All Rights Reserved.

Yelp, Foursquare, Yahoo Directory, Google Places for Business, and Bing Places for Business.:

Yelp, Foursquare, Yahoo Directory, Google Places for Business, and Bing Places for Business . www.perfectmarketingequation.com © All Rights Reserved.

Content Theft:

Content Theft www.perfectmarketingequation.com © All Rights Reserved.

If your content is good you will have the threat of people stealing it. Lucky for me this has only happened to me once.:

If your content is good you will have the threat of people stealing it. Lucky for me this has only happened to me once . www.perfectmarketingequation.com © All Rights Reserved.

Check out Copyscape www.copyscape.com they have a great tool for finding out if your content has been stolen.:

Check out Copyscape www.copyscape.com they have a great tool for finding out if your content has been stolen . www.perfectmarketingequation.com © All Rights Reserved.

Website Check Up:

Website Check Up www.perfectmarketingequation.com © All Rights Reserved.

Just like you take good care of your car so it runs well – you need to take care of your website.:

Just like you take good care of your car so it runs well – you need to take care of your website . www.perfectmarketingequation.com © All Rights Reserved.

If you have some really nasty errors on your site it can cause your page not to be indexed by search engines.:

If you have some really nasty errors on your site it can cause your page not to be indexed by search engines. www.perfectmarketingequation.com © All Rights Reserved.

To give your website a check up here’s one of my favorite tools – www.visible.net/tools.:

To give your website a check up here’s one of my favorite tools – www.visible.net/tools . www.perfectmarketingequation.com © All Rights Reserved.

Just put in your website and see what it says – then you will want to just hand over that list to your developer.:

Just put in your website and see what it says – then you will want to just hand over that list to your developer . www.perfectmarketingequation.com © All Rights Reserved.

Searchers Point of View:

Searchers Point of View www.perfectmarketingequation.com © All Rights Reserved.

When was the last time you looked at your website from a searchers point of view?:

When was the last time you looked at your website from a searchers point of view ? www.perfectmarketingequation.com © All Rights Reserved.

How does it look on your mobile? Did you know that most people surf the net from their handheld these days?:

How does it look on your mobile? Did you know that most people surf the net from their handheld these days ? www.perfectmarketingequation.com © All Rights Reserved.

When your ideal client comes to your website do they find what they need quickly?:

When your ideal client comes to your website do they find what they need quickly ? www.perfectmarketingequation.com © All Rights Reserved.

Does your website speak to their needs?:

Does your website speak to their needs ? www.perfectmarketingequation.com © All Rights Reserved.

Is your website growing your list?:

Is your website growing your list ? www.perfectmarketingequation.com © All Rights Reserved.

Measure Your Impact:

Measure Your Impact www.perfectmarketingequation.com © All Rights Reserved.

Type in what people would if they were looking for what you do and see if you come up. If you’re a local business include city.:

Type in what people would if they were looking for what you do and see if you come up. If you’re a local business include city . www.perfectmarketingequation.com © All Rights Reserved.

For example if you’re a plumber in Atlanta, Georgia the search would be plumber Atlanta Ga.:

For example if you’re a plumber in Atlanta, Georgia the search would be plumber Atlanta Ga . www.perfectmarketingequation.com © All Rights Reserved.

If you’re a local business and you don’t come up on page one you may as well not even be on the Internet.:

If you’re a local business and you don’t come up on page one you may as well not even be on the Internet . www.perfectmarketingequation.com © All Rights Reserved.

The reason is people now have 8-second attention spans and will take the results they seek from page one.:

The reason is people now have 8-second attention spans and will take the results they seek from page one . www.perfectmarketingequation.com © All Rights Reserved.

So if you’re not in the search, you’re leaving some money on the table.:

So if you’re not in the search, you’re leaving some money on the table . www.perfectmarketingequation.com © All Rights Reserved.

If you’re going to be successful in your Internet marketing efforts you MUST have a search strategy.:

If you’re going to be successful in your Internet marketing efforts you MUST have a search strategy . www.perfectmarketingequation.com © All Rights Reserved.

To read this article in full and find out my favorite FREE tools in determining your search strategy please visit the article on my website.:

To read this article in full and find out my favorite FREE tools in determining your search strategy please visit the article on my website . www.perfectmarketingequation.com © All Rights Reserved.

PowerPoint Presentation:

www.perfectmarketingequation.com © All Rights Reserved. http://perfectmarketingequation.com/search-marketing-for-beginners/

If you need some help picking a niche market I just launched a new training product that will tell you how to make that choice step-by-step. It’s absolutely FREE. Click here to check it out.:

If you need some help picking a niche market I just launched a new training product that will tell you how to make that choice step-by-step. It’s absolutely FREE . Click here to check it out. www.perfectmarketingequation.com © All Rights Reserved.

Visit my website for more entrepreneur training courses. www.perfectmarketingequation.com:

Visit my website for more entrepreneur training courses. www.perfectmarketingequation.com www.perfectmarketingequation.com © All Rights Reserved.

If you’re bootstrapping a business and need a roadmap look up my book, Yanking Bootstraps, on Amazon! It’s a short but powerful read that will give you strategies to use right away in your business. :

If you’re bootstrapping a business and need a roadmap look up my book, Yanking Bootstraps, on Amazon! It’s a short but powerful read that will give you strategies to use right away in your business. www.perfectmarketingequation.com © All Rights Reserved.

Connect with me! Twitter -@thawkbridges Facebook - www.facebook.com/TammyHawkBridges:

Connect with me! Twitter - @ thawkbridges Facebook - www.facebook.com / TammyHawkBridges www.perfectmarketingequation.com © All Rights Reserved.

PowerPoint Presentation:

www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com for marketing training and educational information for entrepreneurs. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

authorStream Live Help