Marketing in 8 Seconds or Less

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Marketing isn’t an option – it’s unfortunate that many think of it that way. It’s also unfortunate that the entrepreneurs that do see it as an option, may not get the full potential out of their business with that mindset. One of the reasons marketing doesn’t get the attention it deserves is because it’s hard work. It’s especially hard these days, have you noticed that the entire landscape of business has completely changed? Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com

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Marketing in 8 Seconds or Less:

Marketing in 8 Seconds or Less Perfect Marketing Equation © All Rights Reserved.

Marketing isn’t an option – it’s unfortunate that many think of it that way.:

Marketing isn’t an option – it’s unfortunate that many think of it that way . www.perfectmarketingequation.com © All Rights Reserved.

One of the reasons marketing doesn’t get the attention it deserves is because it’s hard work.:

One of the reasons marketing doesn’t get the attention it deserves is because it’s hard work . www.perfectmarketingequation.com © All Rights Reserved.

It’s especially hard these days, have you noticed that the entire landscape of business has completely changed?:

It’s especially hard these days, have you noticed that the entire landscape of business has completely changed ? www.perfectmarketingequation.com © All Rights Reserved.

Complacency is Dead:

Complacency is Dead www.perfectmarketingequation.com © All Rights Reserved.

I find it amazing that people still believe and blame the concept of a bad economy for their current struggles.:

I find it amazing that people still believe and blame the concept of a bad economy for their current struggles . www.perfectmarketingequation.com © All Rights Reserved.

Here’s a newsflash, the economy isn’t bad – it has changed.:

Here’s a newsflash, the economy isn’t bad – it has changed . www.perfectmarketingequation.com © All Rights Reserved.

It isn’t changing back.:

It isn’t changing back . www.perfectmarketingequation.com © All Rights Reserved.

You must learn to do business in this climate.:

You must learn to do business in this climate . www.perfectmarketingequation.com © All Rights Reserved.

One of the things the recession left behind was a magnifying glass.:

One of the things the recession left behind was a magnifying glass . www.perfectmarketingequation.com © All Rights Reserved.

All the people that were running their businesses badly and perhaps were way too complacent – got a rude awakening and perhaps a pink slip.:

All the people that were running their businesses badly and perhaps were way too complacent – got a rude awakening and perhaps a pink slip . www.perfectmarketingequation.com © All Rights Reserved.

There isn’t a place for complacency in the new economy.:

There isn’t a place for complacency in the new economy . www.perfectmarketingequation.com © All Rights Reserved.

Which reminds me of one of my favorite quotes…. :

Which reminds me of one of my favorite quotes…. www.perfectmarketingequation.com © All Rights Reserved.

“The arrogance of success is to think that what we did yesterday is good enough for tomorrow.”  - William Pollard:

“The arrogance of success is to think that what we did yesterday is good enough for tomorrow.”  - William Pollard www.perfectmarketingequation.com © All Rights Reserved.

The Birth of the 8-Second Attention Span:

The Birth of the 8-Second Attention Span www.perfectmarketingequation.com © All Rights Reserved.

Something major took place after the recession – the deluging of information. It’s slung at us left and right constantly.:

Something major took place after the recession – the deluging of information. It’s slung at us left and right constantly . www.perfectmarketingequation.com © All Rights Reserved.

To add insult to injury we’re so connected digitally that we’ve lost a little of our human touch.:

To add insult to injury we’re so connected digitally that we’ve lost a little of our human touch . www.perfectmarketingequation.com © All Rights Reserved.

We’ve lost the ability to pay any real attention.:

We’ve lost the ability to pay any real attention . www.perfectmarketingequation.com © All Rights Reserved.

So here we are in the digital age and it has changed everything. It has changed the way we think, the way we receive information, and the way we do business.:

So here we are in the digital age and it has changed everything. It has changed the way we think, the way we receive information, and the way we do business . www.perfectmarketingequation.com © All Rights Reserved.

In the digital age, marketing is no longer about grabbing attention, it’s about holding it. :

In the digital age, marketing is no longer about grabbing attention, it’s about holding it. www.perfectmarketingequation.com © All Rights Reserved.

The word on the street is we now have an attention span of 8 seconds – the same as a goldfish.:

The word on the street is we now have an attention span of 8 seconds – the same as a goldfish . www.perfectmarketingequation.com © All Rights Reserved.

So if you’re struggling to reach your market and get new customers this could very well be the cause.:

So if you’re struggling to reach your market and get new customers this could very well be the cause . www.perfectmarketingequation.com © All Rights Reserved.

Especially if given all the changes that have taken place, you’re still doing business the same old way.:

Especially if given all the changes that have taken place, you’re still doing business the same old way . www.perfectmarketingequation.com © All Rights Reserved.

Marketing in 8 Seconds:

Marketing in 8 Seconds www.perfectmarketingequation.com © All Rights Reserved.

To be successful in the 8-second attention span business environment you have to hyper focus on a specific target market. :

To be successful in the 8-second attention span business environment you have to hyper focus on a specific target market.  www.perfectmarketingequation.com © All Rights Reserved.

It’s time to close in on a niche market because generic marketing to the masses won’t cut it.:

It’s time to close in on a niche market because generic marketing to the masses won’t cut it . www.perfectmarketingequation.com © All Rights Reserved.

You have to be very targeted and specific if you’re going to cut through the noise. Everything you do has to be designed to talk straight to that market.:

You have to be very targeted and specific if you’re going to cut through the noise. Everything you do has to be designed to talk straight to that market . www.perfectmarketingequation.com © All Rights Reserved.

To be successful marketing in today’s world you have to speak in your target market’s language, not yours.:

To be successful marketing in today’s world you have to speak in your target market’s language, not yours . www.perfectmarketingequation.com © All Rights Reserved.

The 80/20 Rule:

The 80/20 Rule www.perfectmarketingequation.com © All Rights Reserved.

The Pareto principle known as the 80-20 rule states that 80% of outcomes can be attributed to 20% of the causes. :

The  Pareto principle  known as the 80-20 rule states that 80% of outcomes can be attributed to 20% of the causes. www.perfectmarketingequation.com © All Rights Reserved.

This can also be translated to 20% of your customers generate 80% of your sales. So what if you really focused hard on that 20%?:

This can also be translated to 20% of your customers generate 80% of your sales. So what if you really focused hard on that 20 %? www.perfectmarketingequation.com © All Rights Reserved.

So many people believe that when they do this – they’ll leave something on the table, that they’ll lose business.:

So many people believe that when they do this – they’ll leave something on the table, that they’ll lose business . www.perfectmarketingequation.com © All Rights Reserved.

Nothing could be more further from the truth. You’ll gain more. You’ll get business easier.:

Nothing could be more further from the truth. You’ll gain more. You’ll get business easier . www.perfectmarketingequation.com © All Rights Reserved.

You’ll have the opportunity to be an expert – to stand out.:

You’ll have the opportunity to be an expert – to stand out . www.perfectmarketingequation.com © All Rights Reserved.

How will you market your business in the 8-second attention span world?:

How will you market your business in the 8-second attention span world ? www.perfectmarketingequation.com © All Rights Reserved.

PowerPoint Presentation:

www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com . I have tons of free training an educational tools for entrepreneurs. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.

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