Slide 1: SCHOOL OF COMMERCE PRESENTATION
ON Submitted to
Prof. Sarita Rana Submitted by
Takshi Lilaramani Slide 2: ITC's Vision
Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders.
To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value.
ITC's Core Values
ITC's Core Values are aimed at developing a customer-focused, high-performance organisation which creates values for all its stakeholders. Let’s Put India First MASTER STROKESOF ITC : MASTER STROKESOF ITC Chairperson - Y C Deveshwar
Directors - S S H Rehman, A Singh, K Vaidyanath, A Baijal, J P Daly, R K Kaul, S H Khan, S B Mathur, D K Mehrotra, H G Powell, P B Ramanujam, B Sen, RS Tarneja, B Vijayaraghavan PAST AND PRESENT : PAST AND PRESENT 24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company of India Limited'.
1925– ITC’s Packaging & Printing Business Division was set up as a strategic backward integration for ITC’s Cigarettes business.
1974 – The Company's ownership progressively Indianised, and the name of the Company was changed to ITC Limited (Indian tobacco company).
1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-Welcome group Hotel Chola’.
1979 – ITC entered the Paperboards Business by promoting. Bhadrachalam Papaerboards Limited, which today has become the market leader in India.
1985 – Surya Nepal Pvt. Ltd. PRODUCT PORTFOLIO : PRODUCT PORTFOLIO WILLS LIFESTYLE : WILLS LIFESTYLE RURAL PROJECTS : RURAL PROJECTS Mangaldeep incense sticks WELOCOME GROUP OF HOTELS : WELOCOME GROUP OF HOTELS THE STARTERS : THE STARTERS The Starting point of The company was Imperial Tobacco Co. of India Ltd. The Company manufacture and distribute cigarettes and smoking tobaccos and speciality papers including cigarette tissue papers (Sole manufacturer in the country).
India Kings Due to the Ban on cigarettes
Classic adds therefore,
Gold Flake NO PREVIEW AVAILABLE
Flake. Slide 10: Other Products - Kitchens of India
- Candy man
- Expression SWOT ANALYSIS : SWOT ANALYSIS STRENGTHS
E – choupal
Increasing tax in Cigarettes
Health hazard MARKETING STRATEGY : MARKETING STRATEGY They have a DIFFERANTIAL MARKETING STRATEGY type.
Always use their existing channels.
Utilizing nominal resources related with the brand Eg:- E-Chaupal, MangalDeep,
Brand Ambassador are selected according to the brands and mostly are YOUTH ICONS
They emphasize on going with the FLOW and making their Followers . EFFECT ON ECONOMY : EFFECT ON ECONOMY ITC is the Second Largest Exporter in INDIA
They have made a mark in the Business World for their Hotels, Management, FMCG (Kitchens of India),Cigarettes
Rural Development Programs have gained National and International Acceptance.
Total turnover of ITC is 21355.94 crores in financial year 2007-08. Competitors of ITC Ltd. : Competitors of ITC Ltd. Golden Tobacco Limited
Godfrey Philips India Ltd.
VST Industries Ltd.
Hindustan Unilever Ltd.