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Presentation Transcript

Slide 1: 

SCHOOL OF COMMERCE PRESENTATION ON Submitted to Prof. Sarita Rana Submitted by Takshi Lilaramani

Slide 2: 

ITC's Vision Sustain ITC's position as one of India's most valuable corporations through world class performance, creating growing value for the Indian economy and the Company's stakeholders. ITC's Mission To enhance the wealth generating capability of the enterprise in a globalising environment, delivering superior and sustainable stakeholder value. ITC's Core Values ITC's Core Values are aimed at developing a customer-focused, high-performance organisation which creates values for all its stakeholders. Let’s Put India First

MASTER STROKESOF ITC : 

MASTER STROKESOF ITC Chairperson - Y C Deveshwar Directors - S S H Rehman, A Singh, K Vaidyanath, A Baijal, J P Daly, R K Kaul, S H Khan, S B Mathur, D K Mehrotra, H G Powell, P B Ramanujam, B Sen, RS Tarneja, B Vijayaraghavan

PAST AND PRESENT : 

PAST AND PRESENT 24 Aug1910 – ITC incorporated under the name of 'Imperial Tobacco Company of India Limited'. 1925– ITC’s Packaging & Printing Business Division was set up as a strategic backward integration for ITC’s Cigarettes business. 1974 – The Company's ownership progressively Indianised, and the name of the Company was changed to ITC Limited (Indian tobacco company). 1975 – The Co. launched its HOTEL BUSINESS which was named ‘ITC-Welcome group Hotel Chola’. 1979 – ITC entered the Paperboards Business by promoting. Bhadrachalam Papaerboards Limited, which today has become the market leader in India. 1985 – Surya Nepal Pvt. Ltd.

PRODUCT PORTFOLIO : 

PRODUCT PORTFOLIO

WILLS LIFESTYLE : 

WILLS LIFESTYLE

RURAL PROJECTS : 

RURAL PROJECTS Mangaldeep incense sticks

WELOCOME GROUP OF HOTELS : 

WELOCOME GROUP OF HOTELS

THE STARTERS : 

THE STARTERS The Starting point of The company was Imperial Tobacco Co. of India Ltd. The Company manufacture and distribute cigarettes and smoking tobaccos and speciality papers including cigarette tissue papers (Sole manufacturer in the country). Insignia India Kings Due to the Ban on cigarettes Classic adds therefore, Gold Flake NO PREVIEW AVAILABLE Silk Cut Navy Cut Scissors Capstan Berkeley Bristol Flake.

Slide 10: 

Other Products - Kitchens of India - Mint-o - Candy man - Bingo - Expression

SWOT ANALYSIS : 

SWOT ANALYSIS STRENGTHS Brand Management WEAKNESS Unrelated diversification OPPORTUNITY Rural Market E – choupal THREATS Increasing tax in Cigarettes Health hazard

MARKETING STRATEGY : 

MARKETING STRATEGY They have a DIFFERANTIAL MARKETING STRATEGY type. Always use their existing channels. Utilizing nominal resources related with the brand Eg:- E-Chaupal, MangalDeep, Brand Ambassador are selected according to the brands and mostly are YOUTH ICONS They emphasize on going with the FLOW and making their Followers .

EFFECT ON ECONOMY : 

EFFECT ON ECONOMY ITC is the Second Largest Exporter in INDIA They have made a mark in the Business World for their Hotels, Management, FMCG (Kitchens of India),Cigarettes Rural Development Programs have gained National and International Acceptance. Total turnover of ITC is 21355.94 crores in financial year 2007-08.

Competitors of ITC Ltd. : 

Competitors of ITC Ltd. Golden Tobacco Limited Godfrey Philips India Ltd. VST Industries Ltd. RTCL Ltd. Hindustan Unilever Ltd. Marico