logging in or signing up BUSINESS PLANNING and MARKETING STRATEGY takshi Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1522 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 21, 2009 This Presentation is Public Favorites: 5 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript BUSINESS PLANNING MARKETING STRATEGY : BUSINESS PLANNING MARKETING STRATEGY THE ELEMENTS OF A COMPLETE MARKETING STRATEGY SUBMITTED BY : TAKSHI LILARAMANI BUSINESS PLANNING : OBJECTIVES CUSTOMER TARGET (S) COMPETITOR TARGET(S) CORE STRATEGY IMPLEMENTATION: MARKETING MIX PRICE, COMMUNICATION, PRODUCT POLICY DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIP MANAGEMENT BUSINESS PLANNING BUSINESS FIRM GROWTH CYCLE : EMBROYNIC STAGE -- SOCIO-ECONOMIC CONSIDERATIONS, INFRASTRUCTURE, MARKETING. PRE-MATURE – PRODUCTION, ECONOMIC & TECHNOLOGICAL. MATURE – CONSUMER AWARENESS , COMPETITION, PRODUCT SHIFTS, MARKET SURVEYS AGING – NEW PRODUCTS, TECHNOLOGY BUSINESS FIRM GROWTH CYCLE MARKETING STRATEGY : A PROCESS THAT CAN ALLOW AN ORGANIZATION TO CONCENTERATE ITS LIMITED RESOURCES ON THE GREATEST OPPORTUNITIES TO INCREASE SALE AN ACHIEVE A SUSTANIABLE COMPETITAVE ADVANTAGE. THE MAIN GOAL IS CUSTOMER SATISFACTION. MARKETING STRATEGY TYPES OF MARKETING STRATEGY : MARKET DOMINANCE LEADER CHALLANGER FOLLOWER THE FIRM IS BASED ON THE MARKET SHARE/DOMINANCE OF AN INDUSTRY. TYPES OF MARKETING STRATEGY PORTER GENERIC STRARTEGIES : PRODUCT DIFFERNTIATION MARKET SEGMENTATION COST LEADERSHIP IT IS BASED ON -: STRATEGIC SCOPE – MARKET PENETRATION. STRATEGIC STRENGTH- SUSTAINABLE COMPETATIVE ADVNTAGE. PORTER GENERIC STRARTEGIES GROWTH STRATEGIES : HORIZONTAL INTEGRATION(Along chain value) VERTICAL INTEGRATION(Related Business) DIVERSIFICATION (Conglomerates) INTENSIFICATION THE MAIN BASIS IS “ HOW SHOULD THE FIRM GROW ? ” GROWTH STRATEGIES THE TRADITIONAL 4P : PRODUCT PRICE PLACE PROMOTION A PART OF THE MARKETING MIX . PACKAGING TOO THE TRADITIONAL 4P GENERAL MARKETING STRATEGY : NICHE MARKETING – DEPENDS ON TOTAL CUSTOMERS AND SALES VOLUME STATUS QUO – MAINTAIN THE MARKETER’S CURENT POSITION MARKETING WARFARE STRATEGIES – DRAWS A PARELLEL BETWEEN MARKETING AND MILLITARY STRATEGIES GENERAL MARKETING STRATEGY Slide 10: PROFIT MAKING AND GROWTH IS THE ONLY BASE OF MARKETING OR BUSINESS ITSELF SO IT WOULDN’T BE WRONG TO POINT OUT THAT MARKETING STRATEGIES ARE THE KEY FACTORS FOR GROWTH, STABILITY, COMPETITION AND OVER ALL CUSTOMER SATISFACTION. Slide 11: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
BUSINESS PLANNING and MARKETING STRATEGY takshi Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1522 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: April 21, 2009 This Presentation is Public Favorites: 5 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript BUSINESS PLANNING MARKETING STRATEGY : BUSINESS PLANNING MARKETING STRATEGY THE ELEMENTS OF A COMPLETE MARKETING STRATEGY SUBMITTED BY : TAKSHI LILARAMANI BUSINESS PLANNING : OBJECTIVES CUSTOMER TARGET (S) COMPETITOR TARGET(S) CORE STRATEGY IMPLEMENTATION: MARKETING MIX PRICE, COMMUNICATION, PRODUCT POLICY DISTRIBUTION CHANNELS CUSTOMER RELATIONSHIP MANAGEMENT BUSINESS PLANNING BUSINESS FIRM GROWTH CYCLE : EMBROYNIC STAGE -- SOCIO-ECONOMIC CONSIDERATIONS, INFRASTRUCTURE, MARKETING. PRE-MATURE – PRODUCTION, ECONOMIC & TECHNOLOGICAL. MATURE – CONSUMER AWARENESS , COMPETITION, PRODUCT SHIFTS, MARKET SURVEYS AGING – NEW PRODUCTS, TECHNOLOGY BUSINESS FIRM GROWTH CYCLE MARKETING STRATEGY : A PROCESS THAT CAN ALLOW AN ORGANIZATION TO CONCENTERATE ITS LIMITED RESOURCES ON THE GREATEST OPPORTUNITIES TO INCREASE SALE AN ACHIEVE A SUSTANIABLE COMPETITAVE ADVANTAGE. THE MAIN GOAL IS CUSTOMER SATISFACTION. MARKETING STRATEGY TYPES OF MARKETING STRATEGY : MARKET DOMINANCE LEADER CHALLANGER FOLLOWER THE FIRM IS BASED ON THE MARKET SHARE/DOMINANCE OF AN INDUSTRY. TYPES OF MARKETING STRATEGY PORTER GENERIC STRARTEGIES : PRODUCT DIFFERNTIATION MARKET SEGMENTATION COST LEADERSHIP IT IS BASED ON -: STRATEGIC SCOPE – MARKET PENETRATION. STRATEGIC STRENGTH- SUSTAINABLE COMPETATIVE ADVNTAGE. PORTER GENERIC STRARTEGIES GROWTH STRATEGIES : HORIZONTAL INTEGRATION(Along chain value) VERTICAL INTEGRATION(Related Business) DIVERSIFICATION (Conglomerates) INTENSIFICATION THE MAIN BASIS IS “ HOW SHOULD THE FIRM GROW ? ” GROWTH STRATEGIES THE TRADITIONAL 4P : PRODUCT PRICE PLACE PROMOTION A PART OF THE MARKETING MIX . PACKAGING TOO THE TRADITIONAL 4P GENERAL MARKETING STRATEGY : NICHE MARKETING – DEPENDS ON TOTAL CUSTOMERS AND SALES VOLUME STATUS QUO – MAINTAIN THE MARKETER’S CURENT POSITION MARKETING WARFARE STRATEGIES – DRAWS A PARELLEL BETWEEN MARKETING AND MILLITARY STRATEGIES GENERAL MARKETING STRATEGY Slide 10: PROFIT MAKING AND GROWTH IS THE ONLY BASE OF MARKETING OR BUSINESS ITSELF SO IT WOULDN’T BE WRONG TO POINT OUT THAT MARKETING STRATEGIES ARE THE KEY FACTORS FOR GROWTH, STABILITY, COMPETITION AND OVER ALL CUSTOMER SATISFACTION. Slide 11: THANK YOU