Location Based Services & SoLoMo

Views:
 
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Importance & Future of Location Based Services:

Importance & Future of Location Based Services Presented by: Mr. Syed Abdul Basit Service Management Consultant, UnifiedComms Computer Science Seminar Muhammad Ali Jinnah University, Karachi - Pakistan

PowerPoint Presentation:

I like to thank all those unknown individuals/entities whose pictures I have used for making this presentation for educational purposes. Acknowledgement

PowerPoint Presentation:

Syed Abdul Basit A Telecom Professional Marketer Mobile VAS Expert

Definition:

Definition A location-based service (LBS) is an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device Source: Wikipedia

Services to tell others about where you are. Automatically.:

Services to tell others about where you are. Automatically.

Major players:

Major players

The only really useful communications tools are those that create better relationships:

The only really useful communications tools are those that create better relationships Joanne Jacobs

Location Based Services:

Location Based Services Friend Finder Shopping Alerts Best Restaurants (suggestions, relevant information) Location based Mobile Marketing & Advertising Loyalty Engagement Service

SOLOMO ?:

SOLOMO ? An Opportunity for Software Engineers / Mobile Apps Developers

Consider the Differences…:

vs. Consider the Differences…

SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing:

SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing

SoLoMo Defined:

SoLoMo (n) Situated experiences, enabled by mobile, shared with others SoLoMo Defined

PowerPoint Presentation:

From 6  of Separation  Always Connected

PowerPoint Presentation:

Six Elements of Mobile Devices Sensors Cloud Broadband Apps Internet

PowerPoint Presentation:

Six Elements of Mobile Devices Sensors Cloud Broadband Apps Internet 90% Keep smartphone w/in arms length 3 1.2B Apps downloaded 12/25-12/31 2 53% US subscribers own smartphone 1 Sources: 1 Pew Research; 2 Flurry; 3 Edison/Arbitron

PowerPoint Presentation:

Six Elements of Location Things Vicinity Proximity Place Position Context

PowerPoint Presentation:

Six Elements of Location Things Vicinity Proximity Place Position Context 74% US smartphone owners use their phone to get real-time location info 1 20x Mobile users 20x more likely to click on a map than desktop users 3 60% Search on their smartphone daily 2 Sources: 1 Pew Research May 2012; 2 Google; 3 Razorfish

PowerPoint Presentation:

Six Elements of Social Close Friends Content Sentiment Platforms Sharing Networks

PowerPoint Presentation:

Six Elements of Social Close Friends Content Sentiment Platforms Sharing Networks 1 in 7 Facebook accounts for 1 in 7 mins. spent online 1 $1B Facebook has agreed to pay for Instagram 2 2.5x LTV of a visitor referred from Facebook vs. Google 3 Sources: 1 Comscore; 2 Flurry; 3 Ben Elowitz (Wetpaint)

PowerPoint Presentation:

Mobile Tsunami

The Elements of SoLoMo:

Mobile Location Social X X The Elements of SoLoMo

PowerPoint Presentation:

you @ SyedAbdulBasit

authorStream Live Help