Using Customer Insight to Understand Patterns of Domestic Abuse

Using Customer Insight to Understand Patterns of Domestic Abuse:

Using Customer Insight to Understand Patterns of Domestic Abuse Richard Scott Analyst Manager Devon Basic Command Unit Devon and Cornwall Police Corinne Tuck, Devon County Council Debbie Unwin, Devon and Cornwall Police Rick Bass, Devon and Cornwall Police

Using Customer Insight to Understand Patterns of Domestic Abuse:

Using Customer Insight to Understand Patterns of Domestic Abuse Following up on a GOSW-sponsored project in 2007 Joint police and Devon County Council project Profiling victims of domestic abuse in Devon Using the MOSAIC Public Sector classification This presentation focuses on Exeter Data on domestic abuse offences and ‘non-crime domestic incidents’ from April 2007 to March 2010.

Using Customer Insight to Understand Patterns of Domestic Abuse:

Using Customer Insight to Understand Patterns of Domestic Abuse The project aims to identify: MOSAIC lifestyle types reporting the highest volumes of domestic abuse (DA) Those reporting disproportionately high domestic abuse Those reporting disproportionately low volumes of DA

Using Customer Insight to Understand Patterns of Domestic Abuse:

Using Customer Insight to Understand Patterns of Domestic Abuse Using MOSAIC to identify high-risk groups in all three categories Mapping to show concentrations in Exeter Developing a communications strategy through identification of lifestyle features

Lifestyle Types Reporting High Volumes of Domestic Abuse in Exeter:

Lifestyle Types Reporting High Volumes of Domestic Abuse in Exeter

High Volume DA Reporting in Exeter:

High Volume DA Reporting in Exeter Type DA Offs & Incs DA % Pop Pop % Index K 51 965 15.17 N 60 713 11.21 O 68 692 10.88

High Volume DA Reporting in Exeter:

High Volume DA Reporting in Exeter Type DA Offs & Incs DA % Pop Pop % Index K 51 965 15.17 9,789 7.92 N 60 713 11.21 4,345 3.51 O 68 692 10.88 4,746 3.84

High Volume DA Reporting in Exeter:

High Volume DA Reporting in Exeter Type DA Offs & Incs DA % Pop Pop % Index K 51 965 15.17 9,789 7.92 192 N 60 713 11.21 4,345 3.51 319 O 68 692 10.88 4,746 3.84 284

Slide 9:

K 51 Reports the Highest Volume of Domestic Abuse in Exeter

K 51 Often Indebted families living in low rise estates:

K 51 Often Indebted families living in low rise estates Two thirds aged mid 30s to mid 50s (20% early 40s) 62% of households (double national average) contain children Approaching double the average number of lone parents Half in council or housing association homes 72% in terraced homes 10% of households (well above the average) have an income of less than £10,000pa Unemployment slightly above average

Slide 11:

N 60 Reports Disproportionately High Domestic Abuse in Exeter

N 60 Tenants in social housing flats on estates at risk of serious social problems:

N 60 Tenants in social housing flats on estates at risk of serious social problems 10% are aged 18 to 25 (double the national average) Key age group for involvement in violence Two thirds are single Two and a half times the national average of lone parents 90% live in social housing 97% in flats 60% (double the national average) live in 3 or 4 rooms

N 60 Tenants in social housing flats on estates at risk of serious social problems:

N 60 Tenants in social housing flats on estates at risk of serious social problems Above average unemployment 39% have no access to a car More than double the national average of neurotic disorders and 5 times the average for schizophrenia

Possible Under-Reporting of Domestic Abuse in Exeter:

Possible Under-Reporting of Domestic Abuse in Exeter

Possible Under-Reporting of DA in Exeter:

Possible Under-Reporting of DA in Exeter Type Offs Offs % Pop Pop % Index E 17 93 1.46

Possible Under-Reporting of DA in Exeter:

Possible Under-Reporting of DA in Exeter Type Offs Offs % Pop Pop % Index E 17 93 1.46 4,809 3.89

Possible Under-Reporting of DA in Exeter:

Possible Under-Reporting of DA in Exeter Type Offs Offs % Pop Pop % Index E 17 93 1.46 4,809 3.89 38

Slide 18:

E 17 Reports Disproportionately Low Domestic Abuse in Exeter

E 17 Comfortably off suburban families weakly tied to their local community:

E 17 Comfortably off suburban families weakly tied to their local community Below average numbers in all age groups under 45 40% aged mid 40s to mid 50s Only 23% of households contain children 98% are owner-occupiers 85% of homes are semi-detached Almost a quarter of households have an income of over £50,00 pa 15% (nearly double the average) own 3 or more cars

Communicating with the at-risk Lifestyle Types:

Communicating with the at-risk Lifestyle Types

Communicating with the at-risk Lifestyle Types:

Communicating with the at-risk Lifestyle Types Using MOSAIC , we can identify lifestyle traits and media preferences to help construct a communications strategy Preferences as to: radio and TV, internet use supermarket shopping Allows us to target limited resources to best effect

K 51 Often Indebted families living in low rise estates:

K 51 Often Indebted families living in low rise estates Well above average preference for listening to radio Slightly above average TV viewing Slightly below average use of the internet Above average membership of social networks Shopping preferences: Somerfield Lidl Londis Co-op Costcutters

N 60 Tenants in social housing flats on estates at risk of serious social problems:

N 60 Tenants in social housing flats on estates at risk of serious social problems Well above average preferences for radio and TV Internet – two and a half times average use in a public library Above average preference for: Londis Tesco Costcutters Well above average preference for: Martial arts Pool Roller skating/ blading

E 17 Comfortably off suburban families weakly tied to their local community:

E 17 Comfortably off suburban families weakly tied to their local community Above average radio listening Slightly below average TV viewing Above average preference for reading magazines and newspapers (esp. the Daily Mail) Shop at the higher end of the market: Waitrose Sainsburys Marks and Spencer

Conclusion:

Conclusion The project is still in its early stages Other datasets to be added Will help to target resources on those considered most at risk Will complement recent profiling of domestic abuse offenders by Devon and Cornwall Police.