Applying Behavioural Insights to Public Policy Making

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Michael Sanders from the Cabinet Office's Behavioural Insights Team, talks about applying behavioural insights to public policy making, including nudge.

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Applying behavioural science to policy: 

Behavioural Insights Team Applying behavioural science to policy Michael Sanders Research Fellow Behavioural Insights Team Taunton, July 18th, 2012

Since 2008 …: 

2 Sources: Since 2008 …

And in government…: 

3 Sources: And in government…

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4 Sources: MINDSPACE M essenger I ncentives N orms D efaults S alience P riming A ffect C ommitment E go

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5 Sources: 5 Norms – reducing energy use

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6 Sources: 6 Defaults – registering as an organ donor

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7 Sources: Signed at beginning of form Signed at end of form A study in the US found that moving signature boxes to the beginning of application forms primed customers to increase self-reported miles driven by 10%. Priming – signing up front & honesty Shu et al. (2011). When to sign on the dotted line? HBS Working Paper

Behavioural Insights Team: 

8 Sources: Behavioural Insights Team Coalition Agreement, 2010 “Our government will be a much smarter one... finding intelligent ways to encourage, support and enable people to make better choices for themselves .”

The Behavioural Insights Team: 

The Behavioural Insights Team BIT David Halpern (Director) + 7 Advisory Panel Gus O’Donnell (Chair) Richard Thaler (Chicago) Peter Tufano (Oxford) Theresa Marteau (Cambridge) Peter John (UCL) Nick Chater (Warwick) Dan Goldstein (LBS) Steering Board Sir Jeremy Heywood (Chair)

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UNCLASSIFIED 10 Media - wary early on “David Cameron’s Vanity Project”

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Media has become supportive UNCLASSIFIED

A beginning, middle and an end...: 

A beginning, middle and an end... Here is my fantasy. We sack the Behavioural Insights Team. The first good trials in UK politics for many years may be about to come out of the wackiest and most voguish corner of government. What’s more, they’ve all been run by a small group of very smart people running out of the Cabinet Office, who have quietly set up what is effectively a randomised trials unit in government.

What do we do?: 

13 Sources: What do we do? Evidence Policy Applying behavioural science to policy design Policy trials: test. learn. adapt Testing what works in the field Often in partnership with business & local govt

Testing it out in the field: 

14 Sources: Testing it out in the field INTERVENTION

Testing it out in the field: 

15 Sources: Testing it out in the field

Testing it out in the field: 

16 Sources: Testing it out in the field

Speeding up tax repayment rates: 

17 Sources: Speeding up tax repayment rates BIT, 2011

Boosting repayment rates of court fines: 

18 Sources: Boosting repayment rates of court fines BIT, 2011

Improving DVLA relicensing rates among persistent offenders: 

19 Sources: Improving DVLA relicensing rates among persistent offenders BIT, 2012

Installation of loft insulation relative to control: 

20 Sources: Installation of loft insulation relative to control BIT, 2012

Test, Learn, Adapt: 

21 Sources: Test, Learn, Adapt BIT, 2012 Published last week Collaboration with Ben Goldacre and Professor David Torgerson Nine key steps to setting up a low cost, rigorous field trial

Find out more about our work: 

22 Sources: Find out more about our work BIT, 2011 simon.ruda@cabinet-office.gsi.gov.uk