BUS SHELTER ADVERTISING

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in this ppt we describe the BUS SHELTER ADVERTISING

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BUS SHELTER ADVERTISING:

BUS SHELTER ADVERTISING

Introduction:

Introduction In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message Bus Shelters provide excellent exposure to pedestrian and vehicular traffic. Shelters give consumers something to look at while they’re waiting for the bus, making them particularly effective for advertising point-of-purchase and directional information. Bus Shelters provide excellent exposure to pedestrian and vehicular traffic. Shelters give consumers something to look at while they’re waiting for the bus, making them particularly effective for advertising point-of-purchase and directional information.

Availability for local business: :

Availability for local business: A relatively low cost of entry allows local organizations and small to medium size business access, while the large format adverts suit large brands too.

Non-content based advertising::

Non-content based advertising: Bus stop adverts can’t be ignored or switched off. They are an interruptive marketing technique. That’s not to say the brand behind shouldn’t seek to target their audience, but they don’t need to ask permission before delivering content.

Reach: :

Reach: Our shelters are located in some of the highest traffic locations in and around Squamish. We have secured bus stop locations at the ‘gateways’ of all Squamish sub communities, in front of and near all the schools where traffic speeds are reduced and bus stops with high transit usage.

Local::

Local: Bus stop posters are a great local campaigning tool. They are on the ground and speak to a local audience – with the added benefit of being inexpensive enough to alter (and increase relevance) for different locations.

Your business stands out::

Your business stands out: They are, in the space of a standard bus stop, exclusive (usually two ads at most share the space). A rarity in your average highly branded urban environment, your brand can ‘own’ the uncluttered space.

Conclusion:

Conclusion Bus advertising is very beneficial to businesses as it reaches a vast and varied audience. Production values on bus stop adverts typically conform to very high standards. Advertising at bus stops is a great way to target a local audience. As a bonus, bus stop ads are easy to customise for different regions to make them more relevant. As buses travel to various places throughout the day, such as business areas of the city, suburbs, universities, shopping districts, etc. bus advertising has a very wide reach. Adin n is one of the best outdoor advertising agency in Kerala which has a 100% success rate in outdoor campaigns.

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