Future Group Office 03

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Nitya Pradeep Linda Raksha Reshma Asha Bharat Abhinay Vishaka Niranjana Research topic – Future Group Group name – Fateh Presenters:

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INTRODUCTION Company Name – Future Group Founder – Mr.Kishore Biyani Brief History Core Business – Retail Other Ventures Coverage

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THE KING OF RETAIL THE UNSTOPPABLE INDIAN THE MAN WHO SAW THE FUTURE Mr.Kishore Biyani

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“DOING BUSINESS IN INDIA IS NOT EASY,BUT ITS EASY IF YOU HAVE THE RIGHT BUSINESS” - Mr.Kishore Biyani

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RISK BEARER TRUE VISIONARY ACHIEVEMENTS He Authored A Book Recently Titled “IT ALL HAPPENED IN INDIA”

ABOUT KISHORE BIYANI : 

He heads 3 million square feet of retail space spread across 25 cities where 12 crore Indians will shop this year! This is Pantaloon Retail (India) Limited, (a Pantaloon Knowledge Group Company) - India’s face of organised retail business. A retailer by karma and a nationalist by dharma, Managing Director of Pantaloon Retail (India) Limited, Kishore Biyani prides in being Indian and advocates ‘Indianness’ as the core value driving his company. He also stresses on the importance on continuous “Introspection” and is a firm believer in learning, unlearning and re-learning all the time. ABOUT KISHORE BIYANI

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MR. KISHORE BIYANI

VISION : 

VISION Revenue Road Map Technology Road Map Trend Setters Efficiency And Cost Conscious Driving Force

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We Shall Deliver Everything, Everywhere, Everytime For, Every Indian Consumer In The Most Profitable Manner

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Indianness: Confidence in ourselves Openness: To be open and receptive to new ideas, knowledge and information Valuing And Nurturing Relationship: To build and maintain long term relationships Adaptability: To be flexible and adaptable, to meet challenges VALUES

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STRENGTHS A choice of more than 20,000 products Delivery across more than 1500 cities and towns in India covering around 16,000 pin codes Fast deliveries – tie ups with world leaders in logistics & transportation services A dedicated Customer Care helpline for any queries Always offering Manufacturer’s guarantee as opposed to Seller’s guarantee, which most of the other online shopping sites offers Talks of Quality and Cost Providing interesting discounts [S]WOT ANALYSIS

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WEAKNESS Store unable to meet the growing consumer demand. Depends on distribution channel of Brands for products like FMCG. Lack of strong supply chain Perception among consumers S[W]OT ANALYSIS

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OPPORTUNITIES: Early Entry in Indian Retail Organized retail Evolving consumer preferences Targeting area more prone to developments Global Expansion In-Store Experience improvements SW[O]T ANALYSIS

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THREATS: Large Foreign Competitors like Wal-Mart, Metro and Domestic player like Reliance. Increase in Real Estate Prices which leads to high rental Economic Conditions Lowering Margins SWO[T] ANALYSIS

Strategies To Success : 

Strategies To Success Advertising Strategies Rewrite rules of the game Mind to Market Strategies Keeping family income in mind Killing Rumours

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Initially identifies future potential development areas. Acquires such areas at an early phase before the real estate value booms. Located at high traffic areas. Designed to look crowded. Online trading. STORE LOCATIONS

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Deferred IPO Revenue Target are 6 month late:Rs30,000 cr revenue target of 3yr Falling short by 1 million sq ft space :target was 4 million sq ft Halved its expansion Pace of store opening has declined KILLER RECESSION

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Share From Various Formats

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Pantaloon retail (India ) limited, is India’s leading retailer that operates multiple retail Headquartered in Mumbai It has about 1000 stores across 71 cities in India & employs over 30,000 people. Pantaloon retail came into existence in the year 1987.

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Pricing Place Promotion People Process

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Major Achievements Of Pantaloon Retail Chosen as International Retailer for the year -2007. Chosen as emerging market retailer for the year 2007. Best employers in India (rank 14) in the Hewitt best employers survey -2007. Best managed company in India for the year 2007.

BIG BAZAAR : 

BIG BAZAAR Opened in the year 2001 at Jogeshwari,Mumbai. Started with an approximate 50000 sq.ft of space. Caters to a large no. of people mainly to middle class people. Values and Missions are the best in retailing,Hence goes the tag line…… “Isse Sasta Aur Acha Kahin Nahin”

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Operates around 150 stores across India. Brought changes in the buying habit of the people. Provides all the items under one roof at low rates. It blended the look of Indian Bazaar with its Modern retail Concepts BIG BAZAAR

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Guerilla Marketing Warfare Future Group has come with the following Three catchy Ad Campaigns: Big Bazaar’s New Marketing Strategy Shoppers! Stop. Make a smart choice! Change Your Lifestyle. Make a smart choice! Keep West-aside. Make a smart choice!

Future strategy of Big Bazaar : 

Future strategy of Big Bazaar

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28 AB GHAR CHALANA KITNA AASAAN

PROFILE : 

Food Bazaar is a chain of large supermarkets with a difference. CEO of Food Bazaar is Sadashiv Nayak. Food Bazaar has a blend of both western and Indian cultures put together to give complete satisfaction. Food Bazaar invites you for a shopping experience unique for its ambience. The best of everything is offered with a seal of freshness and purity. PROFILE

NEW MARKETING STRATEGIES FOR FOOD BAZAAR : 

Price Sensitive Products Private Labels Focus On Indian Brands NEW MARKETING STRATEGIES FOR FOOD BAZAAR

CENTRAL : 

CENTRAL Shop, Eat and Celebrate

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It is based on the concept of “ One Stop Shop”. Is a showcase, seamless mall and the first of its kind in India. Launched in May 04 at Bangalore . Offers everything for the urban aspirational shopper to shop, eat and celebrate. Ensure the best brands in the Indian market are made available to the discerning Indian customer.

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Central houses over 500 brands across categories, such as apparel, footwear and accessories for women, men, children and infants, apart from a whole range of Music, Books, Coffee Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining Restaurants, Pubs and Discotheques. The mall also has a separate section for services such as Travel, Finance, Investment, Insurance, Concert/Cinema Ticket Booking, Bill Payments and other miscellaneous services.

E-ZONE : 

E-ZONE EXPERIENCE ELECTRONICS

PROFILE : 

Established In 2005 Current CEO of E-zone And Electronics Bazar Is Mr. Manoj Kumar E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across India. E-zone Is Not Only About Show Casing The Electronics Product And Gadgets But Providing A Complete Shoping Experience Through “Touch And Feel”. PROFILE

PRODUCTS : 

Has More Than 250 Brands And Over 600 Products. Over A Wide Range Products Like Computers, laptops,handy Cam Etc. The Market Price And The E-zone Price Varies A Lot Along With Various Gift Offers Available. Provide One Of The Country’s Best Customer Service. Through E-care, A Special Post Purchase Customer Service Support. PRODUCTS

MARKETING STRATEGY : 

Branded Indian as well as international products, along with co-creation like “SACH” which is a venture with Sachin Tendulkar. Blind Fold Sale On board professionals with vast experience in building brands. The motive is to move India in the 21st century in the most comfortable and easiest manner. MARKETING STRATEGY

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AWARDS CNBC Awaaz Consumer Awards 2009 Most Preferred Multi Product Chain - Big Bazaar Most Preferred Multi Brand Food & Beverage Chain – Big Bazaar Images Fashion Forum 2009 Most Admired Fashion Group Of The Year - Future Group Most Admired Private Label - Pantaloons, the lifestyle format Critics Choice For Pioneering Effort In Retail Concept Creation - Central

AWARDS : 

Coca-Cola Golden Spoon Awards 2009 Most Admired Food & Grocery Retailer Of The Year Most Admired Food Court Most Admired Food Professional Retail Asia Pacific 500 Top Awards 2008 Gold Winner - Top Retailer 2008 Asia Pacific AWARDS

THANK YOU : 

THANK YOU