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Presented By:- Uzair Tauqeer Presented To:- Mr. Ishfaq Program:-BS(BA)-1 Nestle

Table Of Contents:

Table Of Contents Logos of Nestle History Headquarter Management Quality control Major brands Nestle global organization Personal profile Nestlé's employees Sales by region Current status Shareholders Swat analysis

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Different logos of nestle company:

Different logos of nestle company


History In September 1866, in Vevey, Henri Nestlé developed a milk-based baby food and soon began marketing it. Henri Nestlé retired in 1875, but the company, under new ownership, retained his name as Farine Lactée Henri Nestlé. Henri Nestlé


Headquarter Nestle headquartered in Vevey , Switzerland. Headquarter


Management Peter Brabeck, Chairman of the Board of Directors, Nestlé. Paul Bulcke, Chief Executive Officer, Nestlé. Werner Bauer, Executive Vice President, Nestlé , Chief Technology Officer. Company is ISO-9001,9002 and ISO 2000 certified,and has gained various quality assuarance certificates from reputed institutions and firms as well.

Quality Control:

Quality Control The quality control department is the scientific heart of the Nestlé Quality System. Consumer confidence and trust has been fundamental to Nestlé's success for over 135 years. At Nestlé, we believe that research can help us make better food so that people can live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs.

Major Brands:

Major Brands Nescafe Nestle Milk Pak Nestlé Rowntree Nestlé Purina / Friskies Nestea Nespresso Nesquik Kit Kat

Major Brands:

Major Brands

Nestlé Global Organization:

Nestlé Global Organization Swiss company - global reach Around 254,000 people working for us Operating in more than 80 countries World´s leading food & beverage company


PERSONNEL PROFILE 2,54,000 employees 41% women, 59% men 66% married Average age: 34

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People – our source of energy Around 254,000 people make up the Nestlé family Continous training and improvement of skills Respect and cultural diversity Nestle’s employees

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Europe 38.3% AOA 19.3% Americas 42.4% Sales by region Nestlé’s global presence is divided into 3 zones: Europe, Americas; and Asia, Oceania and Africa.

Current Status:

Current Status Worldwide Sales: CHF 98,458 m Net Profit: CHF 9,197 m Factories: 522 Employees: Around 2,54,000 The currency abbreviation for the Swiss franc (CHF), the currency for Switzerland.

Current Status:

0 10 20 30 40 50 60 70 80 Nestl é Kraft Foods PepsiCo Unilever Coca-Cola Mars Danone ConAgra Cadbury Schweppes General Mills Sara Lee Kellogg's Food Sales(millions) Current Status Competitors in market

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0 10 20 30 40 50 60 70 80 Oxford Bonanza Armani Gucci Marks & Spencer Q n H plus JJ Garments Empact HKB Hype Cliche Hejab Zafar Level of Demand in the market Competitors in market


Shareholders Nestlé has about 250 000 shareholders, none of whom individually own more than 3% of the shares. As of December 31, 2003, Swiss investors held the major part of the stock (42%) followed by US citizens (22%) and British (10%), French (8%), and German (5%) shareholders A Swiss investments company called Pelham Investments SA is also named as a shareholder

SWOT Analysis :

SWOT Analysis Strengths: Strong Brand image Quality of goods Focus on research and development Weaknesses Very low Marketing Opportunities Health Conscious people Increased knowledge of health

SWOT Analysis :

SWOT Analysis Threats Competitors may get better time and space in different Media. Quality is not being satisfied and taste as well by new comers.

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Thank You

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