advertising business

A presentation on : 

A presentation on Local Industry Project “Study of Advertising Business in Jodhpur” Presented By:- Ravi Agarwal

Objectives : 

Objectives To study the existing advertising agencies of Jodhpur To find out their clients’ behaviour and satisfaction level to give suggestions for further improvement

Research Methodology : 

Research Methodology Research design : Qualitative as well as quantitative Sampling techniques : Judgmental sampling (for agencies) Random sampling (for clients) Data collection Primary sources : Questionnaires and interviews Secondary sources : Websites, magazines and newspapers Sample size Agencies : 9 (data universe is 25) Clients : 88* (data universe is approx. 1000) *(at 95% confidence level & at 10 significant level)

Advertising in IndiaAdvertising expenditure (in Rs. million) : 

Advertising in IndiaAdvertising expenditure (in Rs. million) *Projected Source:- FICCI Report – 2007 (FICCI – Federation of Indian Chamber of Commerce & Industry)

Slide 5: 

Advertising in India Source:- FICCI Report 2007

Advertising agencies of Jodhpur : 

Advertising agencies of Jodhpur Aakaar Advertising Abhiyan Advertising Anuj Advertising Arora Advertising ABC Signature & Graphics Better Advertising Bundel Arts Choudhary Ad Media Classic Advertising Damini Business Point Dhoom Advertising Direct@counter Madhu Publicity Services Media Services Parikrama Advertising Quality Advertising Rajasthan Advertising Rudra Ad Media Shivratan Advertising Suncity Advertising Sunshine Advertising Surya Advertising Jaipur Publicity Jankee Advertising Vyas Advertising Source:- Pilot survey

Data analysis of advertising agenciesof JodhpurMarket Share : 

Data analysis of advertising agenciesof JodhpurMarket Share

Percentage break-up of clients received in year 2007 : 

Percentage break-up of clients received in year 2007 Data analysis of advertising agencies of Jodhpur

Data analysis of advertising agencies of Jodhpur Percentage break-up of revenue received in year 2007 : 

Data analysis of advertising agencies of Jodhpur Percentage break-up of revenue received in year 2007

Do you find any seasonal variation? : 

Do you find any seasonal variation? Percentage break-up of receiving advertisements in different languages Data analysis of advertising agencies of Jodhpur

Data analysis of advertising agencies of Jodhpur : 

Data analysis of advertising agencies of Jodhpur

Data analysis of advertising agencies of Jodhpur : 

Data analysis of advertising agencies of Jodhpur Common problems of advertising agencies:- Recovery of payment Less credit period given by media Tax on total amount rather than on discounted amount

Data analysis of advertising agencies of Jodhpur : 

Data analysis of advertising agencies of Jodhpur In how much time period do you receive payment from your clients?

: 

Data analysis of advertising agencies’ clients (in Jodhpur) Which media do you prefer while advertising?

Which parameter do you prefer while advertising? : 

Which parameter do you prefer while advertising? Data analysis of advertising agencies’ clients (in Jodhpur)

How much percentage of your revenue, you spend for advertisement? : 

How much percentage of your revenue, you spend for advertisement? Which language do you prefer while advertising? Data analysis of advertisement agencies’ clients (in Jodhpur)

How often do you give advertisement in one month? : 

How often do you give advertisement in one month? Data analysis of advertising agencies’ clients (in Jodhpur)

Are you satisfied with the services of advertising agencies? : 

Are you satisfied with the services of advertising agencies? Data analysis of advertising agencies’ clients (in Jodhpur)

Are you satisfied with the services of advertising agencies? : 

Are you satisfied with the services of advertising agencies? Data analysis of advertising agencies’ clients (in Jodhpur)

Are you satisfied with the services of advertising agencies? : 

Are you satisfied with the services of advertising agencies? Data analysis of advertising agencies’ clients (in Jodhpur)

Are you satisfied with the services of advertising agencies? : 

Are you satisfied with the services of advertising agencies? Data analysis of advertising agencies’ clients (in Jodhpur)

Findings : 

Findings Among 9 major Advertising Agencies of Jodhpur, Shivratan Advertising Agency is market leader with 42% market share Print media has highest 44% clients as well as highest 51% revenue generation in year-2007 89% agencies have seasonal variation Agencies get 70% clients for advertisement in hindi language All agencies are using two common softwares:- - Coral draw - Photoshop

Findings : 

Findings 45% clients preferred Print media for advertisement, followed by 25% for TV Coverage area of advertising medium is most considered parameter with 47.7% clients 38% clients spend 4-6% of revenue for advertisement purpose and 49% clients give advertisement 0-5 times in a month 42% clients give payments after 15 days to advertising agencies

Recommendations : 

Recommendations There should be an advertising association for advertising agencies and agencies should have common cost structure Discount should be given to those clients who pay on time or before time rather than to all

Bibliography : 

Bibliography FICCI Report-2007 “Advertising Made Simple” written by Frank Jefkins Magazines Pitch Business World Websites www.adexpress.com www.agencyfaqs.com

Slide 26: 

THANKS