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Premium member Presentation Transcript Slide 1: Chhota Bheem Licensing and Merchandising Presents GREEN GOLD STORE FRANCHISE June-2011Slide 2: A Success StorySlide 3: Chhota Bheem: “2D animated TV Series 108 episodes X 22min” A Success StorySlide 4: Chhota Bheem rated as # 1 kids show from India: around 108 episodes aired so far and the show is running successfully for almost 3 years. Chhota Bheem has won over millions of viewers with his fun-loving nature and adventurous spirit. As per Pogo TV, Chhota Bheem helped the channel to reach the market leading share of 9% during its air time. According to a news paper report, Chhota Bheem is helping Pogo TV to generate 25% of their total channel revenue. Winner of Golden Cursor Award for Best Animated TV Series in 2009 and winner of “Dada Saheb Phalke Award -2011 for best professional animation category. Chhota Bheem Key Statistics A Success StorySlide 5: Chhota Bheem is the only show from India proven itself as a merchandising brand with a range of products such as Comics, DVDs, Apparel, Back to School,Gifts and Stationary Chhota Bheem is ranked as #1 in kids favorite character ranking study “Small Wonders” conducted by Ormax Media* in India. Chhota Bheem who leads by a huge gap of 37% in this track (April 2011), is followed by Doraemon and Jerry at No 2 & 3 positions respectively. Continue... A Success StorySlide 6: Chhota Bheem: “ First Indian Kids TV show proven as a Merchandise Brand” A Success StorySlide 7: Chhota Bheem comic books: Comics: Number of volumes:50 Price range (MRP): 70 / 99 /299 ComicsSlide 8: Chhota Bheem activity books: Activity books: 6 variants Price range (MRP): 45 / 55 /70 Activity booksSlide 9: Chhota Bheem / Krishna Balram Home Video: DVDs: 37 variants Price (MRP): 149 Home VideoSlide 10: Chhota Bheem Apparel: T Shirts: 20 variants Price (MRP): 249 / 299 / 349 /399/499/599 ApparelSlide 11: Chhota Bheem Gifts: Photo frames: 10 variants Price (MRP): 249 Gifts & StationarySlide 12: Gifts & Stationary Chhota Bheem Gifts: Mugs: 5 variants Pen Holders: 5 variants Price (MRP): 249Slide 13: Gifts & Stationary Chhota Bheem Gifts: Key Chains: 50 INR Magnets: 40 INR Caps: 120 INR and many more.Slide 14: Chhota Bheem Gifts: Watches: INR 249 WatchesSlide 15: Chhota Bheem Stationary: Stickers: INR 30 Labels: INR 30 School bags: INR 399 and many more. Back to SchoolSlide 16: The Up coming Products Comics DVDs Back to School Apparels Gift & Stationary KB comics Chorr Police DVDs Lunch boxes Infant 3d stickers Krishna Comics Music Albums Water Bottles CB-kits Action figures Coloring Activity Books Pencil box CB-dhoti Figurines Wrist Bands Toys Flute PostersSlide 17: Achievement Of Merchandise Business Sold 3.5lac comic books in 2010-11. Sold 2.4lac DVDs in 2010-11. Released 37 volumes of DVDs already. Released 50 volumes of Comic & all activity books. Publishing 2 new Volumes every month. 15,000 T-shirts sold in one week launch at Reliance Trends. More than 50 varieties of T- shirts under production. More than 440 SKU are existing. Adding about 100 SKU's Shortly. Getting Frequent orders for Licensing and Co-Branding because of huge sales track. A Success StorySlide 18: “Sales Growth” Merchandise sales growth in 3 years “ The sales growth got elevated by 358% in just one financial year” A Success Story Green Gold has launched the Merchandise in 2008-09(Q4) and Achieved sale of 4 lac. In the First Financial year 2009-10 Green Gold Achieved sale of 78 lac In the Fresh Last Financial year 2010-11 Green achieved sale of 2.88 Cr'sSlide 19: Chhota Bheem Merchandising: And Many More Now.... Existing Distribution Network Licensing and Merchandising Retail formats No. of Stores MBO(Multi Brand Outlets) 12,000 Life Style & Land Mark 70 Future Group 50 Reliance Group 60 Music World 200 A Success StorySlide 20: First Green Gold Store at Hyderabad Sale of Rs.2.5lacs in the first month with out any advertising or Publicity in the First Green Gold Store -Hyderabad. The First LOVESlide 21: “A Huge opportunity for you to work with the Best In The Industry” Green Gold now offers FRANCHISE opportunities for all those who want to be a part of the India’s No.1 in the animation industry. Green Gold Presents EXCLUSIVE GREEN GOLD STORES . The OpportunitySlide 22: Category : Retail Franchise Franchise Type : Unit Franchise Location Open : All over India Required floor area : Minimum 75-150 sq ft Property : Owned / Rented Green Gold Store Franchise SPECIFICATIONS The OpportunitySlide 23: Eligibilities for becoming a franchisee Franchisee Should Have : Shop/ kiosk in a prime location. Willing to Invest up to 10 lac's Passion to Succeed The OpportunitySlide 24: Benefits in owning a Green Gold store Franchise A Established successful business plan Variety of product range with amazing potential Designing of the store according to the Green Gold standard A huge potential customer already existing in the form of Chhota Bheem Fans who would get a point of access to all the Chhota Bheem products in their areas. Complete training to you and your team Guidance in marketing and promoting the business Getting associated with Green Gold Brand. The OpportunitySlide 25: Investment By Franchisee Particulars Basis Amount INR License fee per 3 Years. Non Refundable 3,00,000 (Tier1) 2,00,000 (Tier2) 1,00,000 (Tier3) Stock MOQ of all products. 5,30,000. Interiors All Equipments, Store designs and fixtures 1,00,000. Total Investment 9,30,000 (Tier 1) 8,30,000 (Tier 2) 7,30,000 (Tier 3) The OpportunitySlide 26: Financial projections per Annum S/N Details Tier1 Tier 2 Tier 3 1 Rent 3,60,000 2,40,000 1,20,000 2 Salaries & Electricity Exp., 2,40,000 1,80,000 1,44,000 3 License Fee 1,00,000 66,667 33,333 Total Over heads 7,00,000 4,86,667 2,97,333 Projected annual Sale 36,00,000 24,00,000 14,00,000 Margin@35% Excluding VAT@5% 12,60,000 8,40,000 5,25,000 Net Profit 5,60,000 3,53,333 2,27,667 The OpportunityTier2 Jalandar Ludhiana Agra Lucknow Patna Ranchi Guwahiti Bhopal Vadodara Nagpur Bhuvaneswar Coimbatore Kochi Ahmedabad Jaipur Allahabad Amritsar Srinagar Pune hyderabad Gurgoan Chandigarh : Geographical Segregation All the major cities are segregated into three categories : Tier 1 Delhi Mumbai Bangalore Chennai Noida Kolkatta Tier2 Jalandar Ludhiana Agra Lucknow Patna Ranchi Guwahiti Bhopal Vadodara Nagpur Bhuvaneswar Coimbatore Kochi Ahmedabad Jaipur Allahabad Amritsar Srinagar Pune hyderabad Gurgoan Chandigarh Tier 3 Jammu Deharadun Meerut Gwalior Kanpur Varanasi Surat Raipur Aurangabad Vizag Vijayawada Maysore Madurai Naishik Indore The OpportunitySlide 28: Agreement Term Franchise Agreement term for 3 years. Term Can be renewable for Every 3 years. The OpportunitySlide 29: Discount Structure Trade Discount : 25% of MRP Franchisee Discount : 15% of MRP The OpportunitySlide 30: Contact Details Green Gold Animation Pvt Ltd., Indian Airlines Colony, Patigadda, Begumpet, Secunderabad - 500016, www.chhotabheem.com www.greengold.tv By Mail : firstname.lastname@example.org email@example.com firstname.lastname@example.org email@example.com Hurry up!!!Slide 31: THANK YOU..) “Luck happens when preparation meets Opportunity.” You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.