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Premium member Presentation Transcript PARLE: PARLEBISCUITS: BISCUITS Parle G KrackJack Monaco Kreams Hide & Seek Hide & Seek Milano Hide & Seek Bourbon Parle Actifit Digestive Marie Parle Marie Milk Shakti Nimkin 20-20 Cookies Golden Arcs Other BiscuitsSWEETS: SWEETS Mango Bite Chox Kaccha Mango Bite Poppins Other Sweets MelodySNACKS: SNACKS Monaco Smart Chips Other Snacks Parle's Wafers FulltossCOMPANY PROFILE: COMPANY PROFILE Parle Products has been India's largest manufacturer of biscuits and confectionery for almost 80 years . Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste . Many of the Parle products - biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971 . With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company .CONTD…: CONTD… Total Market – 4000 Crores Total Market Growth 10 to 12 % per annum Parle holds 40% Market share Large unorganized sector Indians eat 0.48 KG and Americans 4kg BiscuitCONTD…: CONTD… Today, the great strength of Parle Products is the extremely widespread distribution network . Even at the remotest places, you can buy Parle biscuits and sweets from the local grocer. Parle’s sales force started with one salesman in Bombay and some agents in few other cities. Gradually, Parle Products expanded . Soon sweets and biscuits were being sent by rail to Calcutta, Delhi, Karachi, Madras and other major cities. As production increased, distribution was amplified. Full time salesmen were appointed in different areas. Currently, Parle Products has over 33, 00,000 distribution outletsCONTD…: CONTD… Parle G Largest brand in world 65 % of Glucose Market 50 % to Turnover Large consumption in rural market 12 to 15 % Growth Low Margin High VolumeCONTD…: CONTD… High Penetration in Market low price ,low margin and high volume game Brand Repositioning Addition of taste Variants ( Magix ,Milk shakti ) Addition of weight variants (25 gm to 1kg)COMPETITION: COMPETITION Parle G market leader in Glucose sector Britania leader in terms of value & in Mid & High Sec ITC fastest growing brand (7 %) Others : Priya gold, Bakeman , Nesle and KwalityAWARDS: AWARDS Since the first entry at the Monde Selection in 1971, Parle Products have been shining with golds and silvers consistently. Monde Selection is an international institute for assessing the quality of foods. Currently , it is the oldest and most respected organization in the field of selecting quality foods worldwide.CORE VALUES: CORE VALUES A n in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. With products created bearing in mind both health and taste, Parle products equally appeal to fun loving kids & youth . Even today, the great tradition of taste and nutrition is consistent in every pack on the store shelves. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest.PowerPoint Presentation: PLCINTRODUCTION STAGE: INTRODUCTION STAGE Selective distribution Awareness among early adopters Heavy expenditures Low sales High cost per customer acquired Negative profits Innovators are targeted Little competitionGROWTH STAGE: GROWTH STAGE Product Extensions Penetration Pricing Intensive Distribut . Build Awareness Advertising is high Reduce expenditure on sales Rapidly rising sales Average cost per customer Rising profits Early adopters are targeted Growing CompetitionMATURITY STAGE: MATURITY STAGE Diversify brand and models Price match to beat competition Intensive distribution Encourage brand switching Sales peak Low cost per customer High profits Middle majority are targeted Competition begins to declineDECLINE STAGE: DECLINE STAGE Phase out weak items Cut priceMARKETING STRATEGY: MARKETING STRATEGY Parle G has adopted the Market Penetration strategy i e low price along with capturing of a large market Also they focus on providing good quality products at the same time which means it uses the value pricing methodMARKETING STRATEGY: MARKETING STRATEGY Special displays. Offering Scholarship. Running contested. Distribution of free samples. Offering free introductory services. Demonstrating productsMARKETING STRATEGY: MARKETING STRATEGY Selling Agent Manufacturer’s AgentPROMOTION: PROMOTION Every year it holds day fairs at branded venues where games and fun events are organized for the employees of Parle and their families where Parle products are give away prizes .CSR: CSR Parle Saraswati Vandhana Parle Golu Galata My Green Planet Distribution of stationery to students Sponsors for six mentally retarded children Tree plantation drive for students Empowering women by teaching them new skills.The advertisement in the rural areas is done by: - : The advertisement in the rural areas is done by: - Television commercials . Radio commercials. Wall Paintings Banners . Shop Displays. Newspapers. Magazines . Accepting visits of students to the company for giving detailed information about the Company to them.PRICE: PRICE The value for money positioning helps generate large sales volumes for the products Parle G is available in Re.1 Rs.2 Rs.4 to Rs.25 packet Profit margin for distributors is 4 and for retailers is 10 Parle G maintained its price of Rs . 4 00 for the last 12 yrs has seen the variation in its sales due to increase in price by mere 50p.PLACE: PLACE The extensive distribution network built over the years is a major strength for Parle Products Parle G biscuits are available to consumers even in the most remote places and in the smallest of villages with a population of just 1500 Parle has nearly 1500 wholesalers catering to 425000 retail outlets directly or indirectly A two hundred strong dedicated & field force services its huge wholesalers retailers network Additionally there are 31 depots and C F agents supplying goods to the wide distribution network Factories at strategic locations Establishment of manufacturing units in rural areaPLACES WHERE PARLE IS SOLD: PLACES WHERE PARLE IS SOLD Kiryana Stores General Stores Tea Shops Railway Stations Paan wallas Place where the cultural programmes of village are being organized Mobile traders, etcPACKAGING: PACKAGING Its the first impression the consumer gets about the product Magic Frooti in pyramid-shaped tetra packsBCG MATRIX: BCG MATRIXPARLE-G: PARLE-GBCG MATRIX-PARLE: BCG MATRIX-PARLE STARS CHILDREN CASH COWS DOGS MARKET GROWTH RATE LOW HIGH RELATIVE MARKET SHARE HIGH LOWCHILDREN: CHILDREN In the children company/product is new in the market. It has very low market share and high market growth. Parle established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of Biscuits to be introduced, which later went on to become leading names for great taste and quality.STAR: STAR Market share and market growth are strong , in this company face strong competition. The extensive distribution network, is a major strength for Parle products. Parle products are available to consumers, even in the most remote places and even in the smallest of villages with a population of just 500.PowerPoint Presentation: Parle has nearly 1500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly. Additionally there are 31 depots C&F agents supplying goods to the wide bistribution network. Most Parle offering are in the low & mid_range price segments. The value for money positioning helps generate large sales volume for the products.PowerPoint Presentation: Parle Products also manufactures a variety of premium products for the up market , urban consumers ,caters a range of products to a variety of consumers. Parle products have 14 manufacturing units for biscuits & 5 manufacturing units for confectioneries, on contract. Each factory has state of the art machinery with automatic printing & packaging facilities.CASH COWS: CASH COWS In this company go through low market growth and high market share situation. In cash cow company should be innovative for sustain market. Parle has grown to become a muti -million Dollor company. Parle enjoys a 40% share of the total biscuit market and a 15% share of the total confectionary market, in India.PowerPoint Presentation: A big city or a remote place in India, Parle name symbolizes quality , health and great taste. Parle has been constantly innovating and catering to new tastes. Such as, Hide & Seek, Milano, or the single twist wrapping of Mango bite.DOG: DOG After the cash cow company has to decide what to do? Sustain in the market or gradually run away from market i.e ( DOG )CASH COW-CHILDREN: CASH COW-CHILDREN Parle has decided to go back in children and introduce new product in market . This way Parle company Is running from many years.THANK YOU: THANK YOU You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.