MS RTA May12

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MEDIA MANAGEMENT SYSTEM TO IMPROVE INFORMATION AND COMMUNICATION IN RTA TAXIS:

MEDIA MANAGEMENT SYSTEM TO IMPROVE INFORMATION AND COMMUNICATION IN RTA TAXIS Altaf Alimohamed, May Ver 1.0 2012

INTRODUCTION:

INTRODUCTION BACKGROUND ON MEDIA SOLUTIONS Background on Media Solutions: Established in April 2004 TECOM licensed Activities Include: Cloud based IT services -Customers Include: Sky News Arabiya, Dnata, & Other High Profile Customers Digital Marketing Services -Customers include: Mubadala Health Care, Moevenpick hotels & restaurants, & Other High Profile Customers OPPORUNITY WITH RTA To present a solution for the : Enhancement of information inside Taxi’s for consumers Enhancement of communication between the RTA and its passengers To provide a new advertising medium to advertisers

TECHNOLOGY OVERVIEW:

TECHNOLOGY OVERVIEW

overview:

overview TECHNOLOGY OVERVIEW

overview:

overview TECHNOLOGY OVERVIEW

overview:

overview TECHNOLOGY OVERVIEW

video:

video

video:

video VIDEO

POSSIBLE AD RATES:

POSSIBLE AD RATES

RATE CARDS:

RATE CARDS RATE CARDS FOR TAXI ADVERTISING SPOT BUY PACKAGE AED Daily Package Entitlements- 10 spots of 30 secs (all other secondages on pro rata basis) 3,000 Weekly Package Entitlements – 7 spots per day x 7 days- total of 49 spots of 30 secs (all other secondages on pro rata basis) 9,800 Monthly Package Entitlements – 5 spots per day x 30 days – total of 150 spots of 30 secs (all other secondages on pro rata basis) 15,000 For every addition spots on the fist two packages the next slab rate will apply for the additional spots as follows: For e.g. if you want 15 spots a day then the calculations will be as follows 10 spots @ 3,000 + additional 5 spots @ 1,000 – Total will be AED 4,000

RATE CARDS:

RATE CARDS RATE CARDS FOR TAXI ADVERTISING TICKERS Daily Package Entitlements- 10 tickets per day. 1,500 Weekly package Entitlements – 7 tickets per day x 7 days – total 49 tickers 4,900 Monthly Package Entitlements- 5 tickers per day x 30 days- total of 150 tickers 7,500 For every addition tickers on the first two packages the next slab rate will apply for the additional spots as follows: For e.g. if you want 15 tickers a day then the calculation will b as follows 10 tickers @ 1,500+ additional 5 tickers @ 500- Total will be Aed 2000 ICONS Monthly Rate 25,000 Quarterly Rates 50,000 Half yearly Rates 75,000 Yearly Rates 100,000

RATE CARDS:

RATE CARDS RATE CARDS FOR TAXI ADVERTISING SPONSORSHIP PACKAGES Sponsorship of News for one Month. Entitlements – Opening & Closing Credits “This News broadcast is brought to you by XYZ” + 200 spots of 30 secs for a month Sponsorship Costs- AED 25,000 Sponsorship of Tickers for one Month Entitlements –We will run the Company Logo, before and after the Ticker Sponsorship Costs – AED 15,000 GEO Targeting Special Packages on Geo targeting available on request .* We will not be adding this to the rate card, but can work our special requests based on Area. We will bifurcate Dubai into Areas such as – Bur Dubai, Diera, Karama, New Dubai, Media and Internet City Free Zones etc……. It’s not very practical since the number of Taxis is only 3,500 – but we can work our special packages if anyone is keen.

NEXT STEPS TO CONCLUDE FINANCIAL FEASIBILITY:

NEXT STEPS TO CONCLUDE FINANCIAL FEASIBILITY

Conclude a proper study:

Conclude a proper study REQUIREMENT TO CONCLUDE A PROPER STUDY: Ad Rate Verification : We have compared rates between the print and radio mediums, and now need to solidify these and test market the concept.  In order to do this, we require the RTA’s assistance with the following: Overview of how many passengers ride in taxis on a daily basis, What are the busiest time slots for Taxi’s Is there a pattern which shows how many taxi’s cover each area (on average) in order to analyze additional revenue opportunities with GPS tracking Partnership with RTA: We would like to better understand what kind of partnership we can form with the RTA.  The options include: Joint partnership to develop this business across the UAE and the GCC, RTA makes no investment but provides access to the vehicles over a 10 year period in order for parties to recoup investments

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