What is a marketing information system (MIS)? :
What is a marketing information system (MIS)? Marketing information system (MIS) is a set of procedures and methods for the regular, planned collection, analysis and presentation of information for use in marketing decisions’
Consists of people, equipment, and procedures to gather, sort, analyze, evaluate and distribute needed, timely, and accurate information to marketing decision makers.
Function: Assess, Develop and Distribute Information.
Marketing Information System :
Marketing Information System Developing Information Information
Analysis Internal
Data Marketing
Research Marketing
Intelligence Distributing
Information Assessing Information
Needs Marketing Managers Marketing Environment Marketing Decisions and Communications Marketing Information System
Functions of a MIS: :
Obtains Needed Information for Marketing Managers
From the Following Sources Internal Data
Collection of Information from Data Sources Within the Company Marketing Intelligence
Collection and Analysis of Publicly Available Information about
Competitors and the Marketing Environment From: Accounting, Sales Force, Marketing, Manufacturing, Sales From: Employees, Suppliers, Customers,
Competitors, Marketing Research Companies Marketing Research
Design, Collection, Analysis, and Reporting of Data about a Situation Functions of a MIS:
MIS Software :
MIS Software MIS name Company
1 iLuxo Suite Lux Co.
2 3M GEDW Teradata Comp.,a devision of NCR
3 Arena R Systems Modeling Corporation
4 Charles Schwab Charles Schwab & Co
5 Clarify eFrontOfficeC Amdocs Ltd.
6 DIALOG++ Balder Technology Group Inc.
7 EDGE AIT Group Plc.
8 Enterprise Rent-A-Car's CIO Service Inc.
9 HTS HNC Software Inc.
10 Hummingbird Hummingbird Ltd.
11 iLuxo Suite iLux Co.
12 Imparto Suite Primus Knowledge Solutions Inc.
13 Inquisite Catapult Systems Corp.
14 IQSupport Application Suite Logica Advantagekbs Inc.
15 LeadMaster TM Lead Master Inc.
16 Owens & Minor Owens & Minor Inc.
17 PJM interconnection PJM Interconnection L.L.C.
18 Plan Magic Plan Magic Corp.
19 QAD QAD Inc.
20 Quadstone Quadstone Company
21 Quintus eContact TM Suite Avaya inc.
22 SalesLogix R QGate Software Limited
23 TeamPOINT Point Corp.
24 Tyson Foods Optio Software Inc.
25 VANTIVE VANTIVE Inc. (PeopleSoft Inc.)
Importance of MIS: :
Why
MIS
Is
Needed Marketing
Environment Strategic
Planning Customer
Needs Competition Importance of MIS:
Slide 7:
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