7 C's and 4 S's

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this slide is useful for business communication It contains 7C's and 4 S's

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Presentation Transcript

Slide 1: 

7 C’s or 4 S’s of Business Communication

Slide 2: 

Communication around the world

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Builds Trust: - If the sender can establish his credibility, the receiver has no problems in accepting his statement. Establishing credibility is not the outcome of a one-shot statement. It is a long –drawn out process in which the receiver through constant interaction with the sender understanding.

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. Improves relationship: - Once the credibility of the sender has been established, attempts should be made at being courteous in expression. In the business world, almost everything starts with and ends in courtesy.

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Makes comprehension easier: - Absolute clarity of ideas adds much to the meaning of the message. The first stage is clarity in the mind of the sender. The next stage is the transmission of the message in a manner, which makes it simple language & easy sentences.

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Builds Confidence: - At the time of encoding, the sender should ensure that his knowledge of the receiver is comprehensive. The level of knowledge, educational background and status of the decoder help the encoder in formulating his message in case there is any discrepancy between the usage and comprehension of terms, miscommunication can arise. If the sender decides to back up his communication with facts and figures, there should be accuracy in stating the same. A situation in the, which the listener is forced to check the presented facts and figures should not arise.

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. Introduces Stability: - The approach to communication should, as far as possible, be consistent. There should not be too many ups and downs that might lead to confusion on the mind of the receiver, If a certain stand has been taken, it should be observed without there being situations in which the sender is left groping for the actual content or meaning.

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Reinforces Confidence: - Concrete and specific expressions are to be preferred in favour of fuzzy and abstract expressions. In continuation of the point on correctness, the facts and figures presented should be specific. Abstractions or abstract statements can cloud the mind of the sender.

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Saves Time: - The message to be communicated should be as brief and concise as possible. Weighty language definitely sounds impressive but people would be suitably impressed into doing precisely nothing. As far as possible, only simple and brief statement should be made.

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Economizes: - “Brevity is the soul of wit”, it is said. The same can be said about communication. if the message can be made brief, and verbosity done away with, then transmission and comprehension of messages is going to be faster and more effective. Flooding messages with high sounding words does not create an impact.

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Impresses: - To express ideas, not to impress people with your vocabulary. Use clear, direct language and short sentences, which are easier to understand. Be sure that every word "tells."

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Convinces: - The strength of a message originates from the credibility of the sender. If the sender himself believes in a message that he is about to transmit, there is bound to be strength and conviction in whatever he tries to state.

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Appeals :- A sincere approach to an issue is clearly evident to the receiver. If the receiver is keen and observed, he would be able to sense the make believe situation and, business transaction, even if going full swing, would not materialize.