adventure trips in india


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SEO Tutorial Search Engine Optimization:

SEO Tutorial Search Engine Optimization


Agenda What is SEO Industry Research SEO Process Technical aspects of SEO Social Media - MySpace Optimization Measuring SEO success SEO Tools

What is SEO ( Search Engine Optimization )?:

What is SEO ( Search Engine Optimization )? The process of improving web pages so they rank higher in search engines for your targeted keywords. Crawlability / Optimized Code Internal Link Structure Link Popularity / Relevance Key Factors Content Relevance

Where are the Organic Results?:

Where are the Organic Results? Organic Pay Per Click Pay Per Click

Industry Research – Who gets the clicks?:

Industry Research – Who gets the clicks? The vast majority of clicks -- roughly 60 percent, go to organic listings. Source: Enquiro, 2006 Organic Clicks vs Paid Clicks

Industry Research: Organic SEO is the most popular form of SEM:

Industry Research: Organic SEO is the most popular form of SEM Organic SEO is the most popular form of SEM, with almost three-quarters of advertisers using this method, with paid placement a very close second at 71%

Industry Research & The case for SEO:

Industry Research & The case for SEO The majority of clicks are going to Organic listings. SEO is the most popular form of SEM. SEO provides a high ROI. Many people don’t go past the 1 st page in the Search results. Users trust the Natural results to be more relevant to their Search query. Reasons to conduct SEO *Sources: Iprospect Research, eMarketer

SEO Process:

SEO Process Step 1 : Discuss Business objectives. Step 2 : Conduct initial keyword analysis. Step 3 : Identify the keyword/landing page combinations. Step 4 : Interim Client Approval for Keyword/Landing Pages. Step 5 : Baseline Ranking & Traffic reports. Step 6 : On-site & Off-site optimization. Step 7 : Detailed Recommendation documents. Step 8 : Implementation. Step 9 : Monitoring and Optimizing: We provide monthly reporting and optimization recommendations. The reporting is compared to the baseline (or previous month’s results) to identify trends and help guide additional adjustments.

Technical SEO:

Technical SEO Comprehensive Website Analysis Keyword Research and Analysis. Baseline Ranking report. Competitive analysis in Search Engines. Content Analysis & SEO Copywriting. Analysis of URL structure & information architecture. Analysis of internal linking. Analysis of source code and page layout. Code validation. Search Engine Saturation. Link Popularity Analysis. Link Relevancy & Co-Citation Analysis (Topical Relevancy).

PowerPoint Presentation:

Page Title Alt-Tags Link Title Tags Site-Side Optimization Technical SEO - Example of Page Elements Anchor Text Navigation

PowerPoint Presentation:

Technical SEO - Source Code Title Tag Javascript Meta data

Social Media - MySpace Optimization:

Social Media - MySpace Optimization

MySpace Marketing and Optimization:

MySpace Marketing and Optimization Getting more targeted friends (sort by demographic criteria). Leaving “friends” comments. Profile Customization. Sending Bulletins. Sending mass private messages (with banner ad). Writing keyword-rich content with outbound links containing keyword-rich anchor text. Getting inbound links from websites not on the MySpace domain.

Measuring SEO success:

Measuring SEO success Keyword Ranking. Website Traffic. Increase in "Share of Traffic" per keyword. Increased Revenue/keyword. Increase in Impressions ( good for Publishers to show advertisers). Lower dependence on Paid Search. Lowering the cost per acquisition.

SEO Toolbox:

SEO Toolbox “ The tool is only as good as the people that use it .”

PowerPoint Presentation:

Thank You Created By Shimon Sandler

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