logging in or signing up Nestle Marketing Research Modern Trade sundevaa Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8108 Category: Business & Fin.. License: All Rights Reserved Like it (3) Dislike it (0) Added: December 18, 2008 This Presentation is Public Favorites: 3 Presentation Description Consumer discrimination over shopping for competing products using traditional and modern retail channel Comments Posting comment... By: hanunesh (10 month(s) ago) its somthing use fyll to us Saving..... Post Reply Close Saving..... Edit Comment Close By: Akostka (11 month(s) ago) Hi, could please send this presentation to my email: antony_kostka@yahoo.com. 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See all Premium member Presentation Transcript Slide 1: Group A 9 Amit Jain 04 Manish Harodia 27 Salil Sreen 47 Shrikanth K 51 Surya Rao 55 Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data collection Analyzing and Interpreting data Roadmap Formulation & Determination : Formulation To understand how customer attitudes towards Modern Trade and Kirana stores can influence the sales of coffee brands Research Determination Descriptive Research : Choosing between descriptive, exploratory & causal research Creation of Dummy Tables as per requirement Formulation & Determination Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data collection Analyzing and Interpreting data Roadmap Secondary Data : Secondary Data Data collection methodologyQuestionnaire Sections : Questions on coffee usage and brand preference Rating Modern Trade and Kirana shops on various dimensions Comments elicited on photographs Questions on brand-switching Background Information Data collection methodologyQuestionnaire Sections Data collection methodologyTypical questions : Data collection methodologyTypical questions Q10 How do you rate the following on the factor ‘ease of shopping’? Modern Trade ? ? ? ? ? ? 1 2 3 4 5 6 Lowest Highest Kirana Stores ? ? ? ? ? ? 1 2 3 4 5 6 Lowest Highest Q11 How do you rate the following on the factor ‘approachability’/location (nearness to residence or office)? Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data collection Analyzing and Interpreting data Roadmap Determining sampling procedure : Non random judgmental sampling Targeting upwardly mobile english speaking population Questionnaire in English Administered over a period of 10 days Determining sampling procedure Data collection : Locations Calicut beach, Varkeys, Zam-Zam, Chicking Medical college PG hostel, IIM K Incentives given : Kit-kat, Chicking discount coupon 10 Online surveys administered in Bangalore, Mumbai Data collection Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data col Analysis and Interpretation Roadmap Slide 13: 55 variables, 18 on Likert scale Measuring differences in attitudes towards kirana stores and modern trade Analysis and Interpretation Analysis and Interpretation : Analysis and Interpretation Preference score for Modern Trade – 4.4468 (out of 6) Preference score for Kirana stores - 3.4089 Dimensions on which Modern Trade scored higher than its average preference score – Ease of shopping, Shopping experience, Opportunity to assess brands, Quality of products, Quality of services Dimensions on which Kirana scored higher than its average preference score – Ease of shopping, Approachability, Fair prices, Quality of Products, Home Delivery Switch Brand in Kirana Stores : Switch Brand in Kirana Stores Switch Brands in Modern Trade : Switch Brands in Modern Trade Slide 17: Analysis and Interpretation Slide 18: Analysis and Interpretation Slide 19: Analysis of different brands in MT and Kirana Analysis and Interpretation Slide 20: Analysis and Interpretation Slide 21: Analysis and Interpretation Slide 22: Analysis and Interpretation Analysis and Interpretation : Analysis and Interpretation Recommendations : Recommendations Takeaways : Realized importance of requirements capturing – 3 telephone calls!! Meeting people in Kozhikode: Pleasant experience as majority were very co-operative Sore Experiences: Turned away from Chicking and Varkeys initially : Discount coupon Takeaways You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Nestle Marketing Research Modern Trade sundevaa Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 8108 Category: Business & Fin.. License: All Rights Reserved Like it (3) Dislike it (0) Added: December 18, 2008 This Presentation is Public Favorites: 3 Presentation Description Consumer discrimination over shopping for competing products using traditional and modern retail channel Comments Posting comment... By: hanunesh (10 month(s) ago) its somthing use fyll to us Saving..... Post Reply Close Saving..... Edit Comment Close By: Akostka (11 month(s) ago) Hi, could please send this presentation to my email: antony_kostka@yahoo.com. Thanks in advance. Saving..... Post Reply Close Saving..... Edit Comment Close By: anuj123456 (12 month(s) ago) Hi can U plz mail me this presentation, it would help me out to do research. my mail ID: anuj.aggarwal123@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: swassy (16 month(s) ago) hi this is swapnil shah from mumbai i had seen your presentation i really felt nice and it is an innovative prsentation u all the group member had been made i am workng in an marketing research firm i would lke to have this presentation .i request u to send this prsentation on my email id :swapnil333shah@gmail.com Saving..... Post Reply Close Saving..... Edit Comment Close By: sibasankardash (18 month(s) ago) hi i am sibasankar ,i want nestle ppt please send this ppt in my email id . my email id is sibasankardash@ymail.com . if u send me i will grateful to you Saving..... Post Reply Close Saving..... Edit Comment Close loading.... See all Premium member Presentation Transcript Slide 1: Group A 9 Amit Jain 04 Manish Harodia 27 Salil Sreen 47 Shrikanth K 51 Surya Rao 55 Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data collection Analyzing and Interpreting data Roadmap Formulation & Determination : Formulation To understand how customer attitudes towards Modern Trade and Kirana stores can influence the sales of coffee brands Research Determination Descriptive Research : Choosing between descriptive, exploratory & causal research Creation of Dummy Tables as per requirement Formulation & Determination Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data collection Analyzing and Interpreting data Roadmap Secondary Data : Secondary Data Data collection methodologyQuestionnaire Sections : Questions on coffee usage and brand preference Rating Modern Trade and Kirana shops on various dimensions Comments elicited on photographs Questions on brand-switching Background Information Data collection methodologyQuestionnaire Sections Data collection methodologyTypical questions : Data collection methodologyTypical questions Q10 How do you rate the following on the factor ‘ease of shopping’? Modern Trade ? ? ? ? ? ? 1 2 3 4 5 6 Lowest Highest Kirana Stores ? ? ? ? ? ? 1 2 3 4 5 6 Lowest Highest Q11 How do you rate the following on the factor ‘approachability’/location (nearness to residence or office)? Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data collection Analyzing and Interpreting data Roadmap Determining sampling procedure : Non random judgmental sampling Targeting upwardly mobile english speaking population Questionnaire in English Administered over a period of 10 days Determining sampling procedure Data collection : Locations Calicut beach, Varkeys, Zam-Zam, Chicking Medical college PG hostel, IIM K Incentives given : Kit-kat, Chicking discount coupon 10 Online surveys administered in Bangalore, Mumbai Data collection Roadmap : Formulate the problem Research design determination Data collection methodology Determining sampling procedure and data col Analysis and Interpretation Roadmap Slide 13: 55 variables, 18 on Likert scale Measuring differences in attitudes towards kirana stores and modern trade Analysis and Interpretation Analysis and Interpretation : Analysis and Interpretation Preference score for Modern Trade – 4.4468 (out of 6) Preference score for Kirana stores - 3.4089 Dimensions on which Modern Trade scored higher than its average preference score – Ease of shopping, Shopping experience, Opportunity to assess brands, Quality of products, Quality of services Dimensions on which Kirana scored higher than its average preference score – Ease of shopping, Approachability, Fair prices, Quality of Products, Home Delivery Switch Brand in Kirana Stores : Switch Brand in Kirana Stores Switch Brands in Modern Trade : Switch Brands in Modern Trade Slide 17: Analysis and Interpretation Slide 18: Analysis and Interpretation Slide 19: Analysis of different brands in MT and Kirana Analysis and Interpretation Slide 20: Analysis and Interpretation Slide 21: Analysis and Interpretation Slide 22: Analysis and Interpretation Analysis and Interpretation : Analysis and Interpretation Recommendations : Recommendations Takeaways : Realized importance of requirements capturing – 3 telephone calls!! Meeting people in Kozhikode: Pleasant experience as majority were very co-operative Sore Experiences: Turned away from Chicking and Varkeys initially : Discount coupon Takeaways