Microsoft-And-Yahoo

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Microsoft and Yahoo announced a deal, in which Microsoft will power Yahoo search while Yahoo will become the exclusive search advertising provider for Microsoft's search engine, Bing.

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Presentation Transcript

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Yahoo Microsoft Deal Highlights Photo Credits: http://www.dmxzone.com/downloads/images/deal.jpg

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Microsoft and Yahoo announced a deal, in which Microsoft will power Yahoo search while Yahoo will become the exclusive  search advertising provider for Microsoft's search engine, Bing. Microsoft and Yahoo Deal Photo Credits: http://247wallst.files.wordpress.com/2009/06/yahoo_logo2.jpg http://www.aiesec.org/australia/images/Partnerlogo/microsoft.jpg http://news.microsoft.ca/cfs-filesystemfile.ashx/__key/CommunityServer.Components.PostAttachments/00.00.00.08.70/bingLogo_5F00_lg.jpg_2D00_500x400.jpg

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Microsoft Signs Search Deal With Yahoo

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Carol Bartz said… "This agreement comes with boatloads of value for Yahoo!, our users, and the industry, and I believe it establishes the foundation for a new era of Internet innovation and development," Yahoo! CEO Carol Bartz Photo Credits: http://news.cnet.com/i/bto/20090113/Carol_Bartz_mugshot_sm_270x361.jpg

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Carol Bartz on Yahoo!'s deal with Microsoft

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Steve Ballmer said, "Through this agreement with Yahoo!, we will create more innovation in search, better value for advertisers and real consumer choice in a market currently dominated by a single company," Microsoft CEO Steve Ballmer Photo Credits: http://ceoworld.biz/ceo/wp-content/uploads/2009/01/steve-ballmer-microsoft-ceo.jpg

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Steve Ballmer on Yahoo Microsoft deal

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Photo Credits: http://www.peakpositions.com/images/microsoft-yahoo-merger2.jpg Deal Highlights

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Photo Credits: http://www.ximep2008.org/newpage/microsoft-logo.jpg Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, Microsoft will have the ability to integrate Yahoo! search technologies into its existing Web search platforms. Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites.

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Photo Credits: http://www.ximep2008.org/newpage/microsoft-logo.jpg Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites; Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88 percent of search revenue generated on Yahoo!’s O&O sites during the first five years of the agreement; Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country;

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Photo Credits: http://www.hashemian.com/blog/images/yahoo-logo.jpg Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology; Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology; Yahoo! will continue to syndicate its existing search affiliate partnerships.

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Photo Credits: http://www.ifcci.com/docs/newsletters/business_newsletters/2008/may/microsoft_yahoo_070724_ms.jpg Each company will maintain its own separate display advertising business and sales force; Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process;

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At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million; and…

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The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.

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Yahoo!, Microsoft Deal Done

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Thank You

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