brazil

INTERNATIONAL MARKETING : 

INTERNATIONAL MARKETING Country Name – Brazil Capital – Brasilia Location – East South America Area – 8500 Sq. Km (in ‘000) Population - 184,101,109 Language Spoken – Portuguese Currency – Real (Brl)

BRAZIL ON THE WORLD MAP : 

BRAZIL ON THE WORLD MAP Brazil’s GDP rose by 5.8% year-on-year in the first quarter of 2008

Composition of average household expenditure : 

Composition of average household expenditure

CONSUMER BEHAVIOUR IN BRAZIL : 

CONSUMER BEHAVIOUR IN BRAZIL Trends related to quality of life, Convenience of purchase, price conscious and brand loyalty are very present Shopping is an integral part of urban Brazilian lifestyle. Brazilians love their "shopping" (malls). Brazilian consumer distinguishes products by the brand A Brazilian customer associates branded products with high quality, trust, loyalty and status Private labels on the rise Brazilians like a personal touch Food habits

ETIQUETTES : 

ETIQUETTES PERSONAL Meeting Etiquette Gift Giving Etiquette Dining Etiquette BUSINESS Relationships & Communication Business Negotiation Business Meeting Etiquette Dress Etiquette Business Cards

BILATERAL TRADE – INDIA & BRAZIL : 

BILATERAL TRADE – INDIA & BRAZIL BRAZIL EXPORTS Transport equipment Iron ore Soybeans Footwear Coffee Others NET VALUE – US$681M BRAZIL IMPORTS Machinery Electrical and transport equipment Chemical products Oil & Petroleum Products Others NET VALUE – US$454M

Emerging markets/ Trade Blocs : 

Emerging markets/ Trade Blocs BRIC (BRAZIL, RUSSIA, INDIA, CHINA) IBSA (INDIA, BRAZIL, SOUTH AFRICA) MERCOSUR (SOUTHERN COMMON MARKET)

BAJAJ MOTORCYCLES : 

BAJAJ MOTORCYCLES Plan to export Bajaj motorcycles At a later stage manufacture and sell bajaj motorcycles Brazil manufactured 2.7m vehicles in 2007 & domestic auto sales rose by approx. 26% Auto sector constitutes 18% of brazil’s industrial output and 5% of GDP Speculators say that it will hit 3.25m by end of 2008 Has the biggest assembly lines in the world Effective use of trade blocs and Mercosur for further expansion in South America Modern brazil has the purchasing power Use of motorcycles as an economic option of transportation

THANK YOU : 

THANK YOU CHINTAN MEHTA 66 SAMEER NANJANGUD 73 CHANDRIKA PUTREVU 85 KHUSHBOO SHAH 99 MOHIT UPPAL 114