logging in or signing up Link Building Through Guest Blogging - SMX East 2011 sugarrae Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 157 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 15, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Link Building with Guest Posts SMX EAST 2011: Link Building with Guest Posts SMX EAST 2011Follow Along: Follow Along YEEEEEEEEEEEP! (#storagewars) I Talk FAST… http://www.sugarrae.com/smx Shhhhhh…. No tweeting that SUGARRAE, Inc. www.sugarrae.com @SUGARRAEBad Guest Posts: Bad Guest Posts Title That Promises Good Information But Lies My company is awesome. Buy my green widgets . My company is awesome. Buy my cheap blue widgets . My company is awesome. Buy my red widgets . My company is awesome. Buy my yellow widgets . My company is awesome. Buy my purple widgets . Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Why These Widgets Are Awesome Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. My company is so awesome. Buy my pink widgets . My company is super awesome. Buy my brown widgets . My company is so awesome. Buy my black widgets on sale . My company is beyond awesome. Buy my gold widgets . The end. Go buy my widgets . SUGARRAE, Inc. www.sugarrae.com @SUGARRAEGood Guest Posts: Good Guest Posts Title That Promises Good Information And Delivers General information about how to use green widgets to save time doing daily tasks. Information about the different types of green widgets available (which are Green Widget 1, Your Green Widget and Green Widget 3), what the differences between them are and how consumers can make an educated decision on them before purchasing one. Why These Widgets Are Awesome Examples of specific ways consumers can use the green widgets to save time on specific tasks. These examples have the sole purpose of informing the user. One of these ways is pretty in depth, so you reference an article not on your site that is an authority on that specific use. More specific examples. You close with an invitation for users to share their own time saving experiences when using green widgets. The end. SUGARRAE, Inc. www.sugarrae.com @SUGARRAEThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity SUGARRAE, Inc. www.sugarrae.com @SUGARRAEThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Guest Post = Your Inbound Link ValueThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity Good Guest Posts Likely to be accepted by popular blogs/sites that can give you the biggest boost Likely to earn additional value to pass to the links within the page Likely to earn you additional guest post opportunities on the same blog Likely to give you publicity to (and traffic from) an audience that didn’t know you existed SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Guest Post = Your Inbound Link ValueThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity Good Guest Posts Likely to be accepted by popular blogs/sites that can give you the biggest boost Likely to earn additional value to pass to the links within the page Likely to earn you additional guest post opportunities on the same blog Likely to give you publicity to (and traffic from) an audience that didn’t know you existed SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Guest Post = Your Inbound Link Value Guest Post = Your Inbound Link ValueVertical Guest Posting: Vertical Guest Posting Example site: BBGeeks.com – Offers up information related to BlackBerry phones Where to vertically guest post? BlackBerry themed sites Cell phone themed sites Gadget themed sites Technology themed sites Vertical Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAEVertical Guest Posting: Vertical Guest Posting Example site: BBGeeks.com – Offers up information related to BlackBerry phones Where to vertically guest post? BlackBerry themed sites Cell phone theme sites Gadget themed sites Technology themed sites Vertical Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAE But that’s not what will separate you from the competition…Horizontal Guest Posting: Horizontal Guest Posting Horizontal Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Take a general topic and find a way to intersect it with yours…Horizontal Guest Posting: Horizontal Guest Posting Horizontal Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Take a general topic and find a way to intersect it with yours… Examples BlackBerry and travel: 6 Awesome Tips For Business Travelers Binoculars and hunting: 4 Digital Gadgets You’ll Want to Have On Your Next Hunting Trip Life insurance and stay at home mom sites: Why YOU Need To Be Insured For More Than Your Working Spouse Toys and senior living sites: 8 Gifts That Your Grandkids Will Thank You For This Holiday Season – And Mean It!Finding Opportunities: Finding Opportunities Finding places to post SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Searching for potential guest posting gigs…Finding Opportunities: Finding Opportunities Finding places to post SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Searching for potential guest posting gigs… Search Strings “guest post” topic “guest poster” topic “write for us” topic “guest blog” topic “guest blogger” topic “writers guidelines” topicFinding Opportunities: Finding Opportunities Finding places to post SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Searching for potential guest posting gigs… Search Strings “guest post” topic “guest poster” topic “write for us” topic “guest blog” topic “guest blogger” topic “writers guidelines” topic Top Lists Search: List of [topic] blogs Search: Best [topic] blogsCrafting The Pitch: Crafting The Pitch Crafting the Pitch SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Points to consider… Check for existing writer guidelines before contacting Send personal and individual emails Use names whenever possible Prove you’re not a bot Ask a genuine question Never assume they know who you are Include a potential topic idea and example post DO NOT MENTION LINKS (but do mention edits)Thanks: Thanks THANK YOU FIND ME http://www.sugarrae.com @SUGARRAE http://www.facebook.com/therealsugarrae SUGARRAE, Inc. www.sugarrae.com @SUGARRAE You do not have the permission to view this presentation. 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Link Building Through Guest Blogging - SMX East 2011 sugarrae Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 157 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: September 15, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Link Building with Guest Posts SMX EAST 2011: Link Building with Guest Posts SMX EAST 2011Follow Along: Follow Along YEEEEEEEEEEEP! (#storagewars) I Talk FAST… http://www.sugarrae.com/smx Shhhhhh…. No tweeting that SUGARRAE, Inc. www.sugarrae.com @SUGARRAEBad Guest Posts: Bad Guest Posts Title That Promises Good Information But Lies My company is awesome. Buy my green widgets . My company is awesome. Buy my cheap blue widgets . My company is awesome. Buy my red widgets . My company is awesome. Buy my yellow widgets . My company is awesome. Buy my purple widgets . Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Why These Widgets Are Awesome Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. Content that could double for a press release. My company is so awesome. Buy my pink widgets . My company is super awesome. Buy my brown widgets . My company is so awesome. Buy my black widgets on sale . My company is beyond awesome. Buy my gold widgets . The end. Go buy my widgets . SUGARRAE, Inc. www.sugarrae.com @SUGARRAEGood Guest Posts: Good Guest Posts Title That Promises Good Information And Delivers General information about how to use green widgets to save time doing daily tasks. Information about the different types of green widgets available (which are Green Widget 1, Your Green Widget and Green Widget 3), what the differences between them are and how consumers can make an educated decision on them before purchasing one. Why These Widgets Are Awesome Examples of specific ways consumers can use the green widgets to save time on specific tasks. These examples have the sole purpose of informing the user. One of these ways is pretty in depth, so you reference an article not on your site that is an authority on that specific use. More specific examples. You close with an invitation for users to share their own time saving experiences when using green widgets. The end. SUGARRAE, Inc. www.sugarrae.com @SUGARRAEThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity SUGARRAE, Inc. www.sugarrae.com @SUGARRAEThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Guest Post = Your Inbound Link ValueThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity Good Guest Posts Likely to be accepted by popular blogs/sites that can give you the biggest boost Likely to earn additional value to pass to the links within the page Likely to earn you additional guest post opportunities on the same blog Likely to give you publicity to (and traffic from) an audience that didn’t know you existed SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Guest Post = Your Inbound Link ValueThe Difference: The Difference Bad Guest Posts Likely not to be accepted by blogs/sites that can give you the biggest boost Likely to have no additional value to transfer aside from domain popularity Good Guest Posts Likely to be accepted by popular blogs/sites that can give you the biggest boost Likely to earn additional value to pass to the links within the page Likely to earn you additional guest post opportunities on the same blog Likely to give you publicity to (and traffic from) an audience that didn’t know you existed SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Guest Post = Your Inbound Link Value Guest Post = Your Inbound Link ValueVertical Guest Posting: Vertical Guest Posting Example site: BBGeeks.com – Offers up information related to BlackBerry phones Where to vertically guest post? BlackBerry themed sites Cell phone themed sites Gadget themed sites Technology themed sites Vertical Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAEVertical Guest Posting: Vertical Guest Posting Example site: BBGeeks.com – Offers up information related to BlackBerry phones Where to vertically guest post? BlackBerry themed sites Cell phone theme sites Gadget themed sites Technology themed sites Vertical Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAE But that’s not what will separate you from the competition…Horizontal Guest Posting: Horizontal Guest Posting Horizontal Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Take a general topic and find a way to intersect it with yours…Horizontal Guest Posting: Horizontal Guest Posting Horizontal Guest Posting SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Take a general topic and find a way to intersect it with yours… Examples BlackBerry and travel: 6 Awesome Tips For Business Travelers Binoculars and hunting: 4 Digital Gadgets You’ll Want to Have On Your Next Hunting Trip Life insurance and stay at home mom sites: Why YOU Need To Be Insured For More Than Your Working Spouse Toys and senior living sites: 8 Gifts That Your Grandkids Will Thank You For This Holiday Season – And Mean It!Finding Opportunities: Finding Opportunities Finding places to post SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Searching for potential guest posting gigs…Finding Opportunities: Finding Opportunities Finding places to post SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Searching for potential guest posting gigs… Search Strings “guest post” topic “guest poster” topic “write for us” topic “guest blog” topic “guest blogger” topic “writers guidelines” topicFinding Opportunities: Finding Opportunities Finding places to post SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Searching for potential guest posting gigs… Search Strings “guest post” topic “guest poster” topic “write for us” topic “guest blog” topic “guest blogger” topic “writers guidelines” topic Top Lists Search: List of [topic] blogs Search: Best [topic] blogsCrafting The Pitch: Crafting The Pitch Crafting the Pitch SUGARRAE, Inc. www.sugarrae.com @SUGARRAE Points to consider… Check for existing writer guidelines before contacting Send personal and individual emails Use names whenever possible Prove you’re not a bot Ask a genuine question Never assume they know who you are Include a potential topic idea and example post DO NOT MENTION LINKS (but do mention edits)Thanks: Thanks THANK YOU FIND ME http://www.sugarrae.com @SUGARRAE http://www.facebook.com/therealsugarrae SUGARRAE, Inc. www.sugarrae.com @SUGARRAE