logging in or signing up Twitter for Professional Speakers: 9 Tips to Make It Wo succeedspeaking Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 54 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 18, 2010 This Presentation is Public Favorites: 0 Presentation Description Confused about how to use Twitter in your speaking business? While social media CAN be used to get bookings, that's not the only way to make it pay off for you. Here are 9 tips professional speakers can utilize Twitter effectively in their speaking businesses. Comments Posting comment... Premium member Presentation Transcript Just for Speakers: : Just for Speakers: 9 Tips to Make Twitter Work for You by Shawn Ellis www.SucceedSpeaking.com 1. Gain followers : 1. Gain followers Twitter 101: You need followers if you want to “talk.” Your “followers” are your audience. How do you get followers? For starters, promote your Twitter address on your website, newsletter, email signature and other existing channels you have access to. Then share interesting information and “Retweet” messages from others -- they’re likely to thank you publicly, exposing you to their own followers. 2. Promote Your Events : 2. Promote Your Events Make sure you get the permission of your event organizers before you share anything too specific, but even sharing the basic details of your events (“speaking to a group of bank executives tomorrow”) can let other would-be clients know more about your capabilities. HINT: You can schedule your “tweets” in advance using services like HootSuite or TweetLater. 3. Survey the “Twitterverse” : 3. Survey the “Twitterverse” Once you build up a following, this can be a great way to ask for input when developing a new presentation, working on your book, planning a marketing campaign... You have instant access to a research laboratory via the Twitter community - use it! 4. Communicate with Your Audience : 4. Communicate with Your Audience If you include your Twitter feed address on slides or handouts at your events, then you’re likely to pick up some new followers after the event. Then you can share follow-up messages specific to them after the event (i.e. “I just uploaded my slides to http://xyz.com if you’d like to review them”). 5. Engage Your Audience : 5. Engage Your Audience If you’re comfortable with making adjustments to your presentation on the fly, and if your client can accommodate the A/V requirements, you can ask your audience members to “tweet” input and/or questions to you during your presentation, which would then be displayed on screen for your response. 6. Search twitter : 6. Search twitter While many search engines are beginning to incorporate Twitter content in their results, you can search Twitter directly at http://search.twitter.com. This is another great way to research topics/issues/concerns that are relevant to you -- and the great thing is, the data is fresh because it comes from real people in real time. 7. Follow Experts : 7. Follow Experts Want to see what your “hero” speakers and thought leaders are up to? Need help with marketing? Experts who were once out of reach are now at your fingertips on Twitter. Use Twitter’s “Find People” function to search for names or other keywords associated with the people you’re looking for. HINT: I’m at http://twitter.com/SucceedSpeaking 8. Twitter = Info Central : 8. Twitter = Info Central Use your Twitter feed as the “quick reference” guide to everything you do (no, not your bathroom breaks): announce new blog posts, new articles, new books, new services, etc. REMINDER: Twitter is not a sales channel; it is a service channel. Post to serve first and the sales will follow naturally. 9. Communicate with Clients : 9. Communicate with Clients For your tech-savvy clients, you can use Twitter to broadcast or direct message updates on your status as it relates to their event (i.e. “just finished my slides for your event - gonna be great!” or “just touched down in Orlando - headed to hotel now”) You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Twitter for Professional Speakers: 9 Tips to Make It Wo succeedspeaking Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 54 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: August 18, 2010 This Presentation is Public Favorites: 0 Presentation Description Confused about how to use Twitter in your speaking business? While social media CAN be used to get bookings, that's not the only way to make it pay off for you. Here are 9 tips professional speakers can utilize Twitter effectively in their speaking businesses. Comments Posting comment... Premium member Presentation Transcript Just for Speakers: : Just for Speakers: 9 Tips to Make Twitter Work for You by Shawn Ellis www.SucceedSpeaking.com 1. Gain followers : 1. Gain followers Twitter 101: You need followers if you want to “talk.” Your “followers” are your audience. How do you get followers? For starters, promote your Twitter address on your website, newsletter, email signature and other existing channels you have access to. Then share interesting information and “Retweet” messages from others -- they’re likely to thank you publicly, exposing you to their own followers. 2. Promote Your Events : 2. Promote Your Events Make sure you get the permission of your event organizers before you share anything too specific, but even sharing the basic details of your events (“speaking to a group of bank executives tomorrow”) can let other would-be clients know more about your capabilities. HINT: You can schedule your “tweets” in advance using services like HootSuite or TweetLater. 3. Survey the “Twitterverse” : 3. Survey the “Twitterverse” Once you build up a following, this can be a great way to ask for input when developing a new presentation, working on your book, planning a marketing campaign... You have instant access to a research laboratory via the Twitter community - use it! 4. Communicate with Your Audience : 4. Communicate with Your Audience If you include your Twitter feed address on slides or handouts at your events, then you’re likely to pick up some new followers after the event. Then you can share follow-up messages specific to them after the event (i.e. “I just uploaded my slides to http://xyz.com if you’d like to review them”). 5. Engage Your Audience : 5. Engage Your Audience If you’re comfortable with making adjustments to your presentation on the fly, and if your client can accommodate the A/V requirements, you can ask your audience members to “tweet” input and/or questions to you during your presentation, which would then be displayed on screen for your response. 6. Search twitter : 6. Search twitter While many search engines are beginning to incorporate Twitter content in their results, you can search Twitter directly at http://search.twitter.com. This is another great way to research topics/issues/concerns that are relevant to you -- and the great thing is, the data is fresh because it comes from real people in real time. 7. Follow Experts : 7. Follow Experts Want to see what your “hero” speakers and thought leaders are up to? Need help with marketing? Experts who were once out of reach are now at your fingertips on Twitter. Use Twitter’s “Find People” function to search for names or other keywords associated with the people you’re looking for. HINT: I’m at http://twitter.com/SucceedSpeaking 8. Twitter = Info Central : 8. Twitter = Info Central Use your Twitter feed as the “quick reference” guide to everything you do (no, not your bathroom breaks): announce new blog posts, new articles, new books, new services, etc. REMINDER: Twitter is not a sales channel; it is a service channel. Post to serve first and the sales will follow naturally. 9. Communicate with Clients : 9. Communicate with Clients For your tech-savvy clients, you can use Twitter to broadcast or direct message updates on your status as it relates to their event (i.e. “just finished my slides for your event - gonna be great!” or “just touched down in Orlando - headed to hotel now”)