Local SEO Tips for Small Business

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Wondering whether local SEO work for your business? It will definitely give you great results if you follow the simple tips given here. Read now and know about the local SEO strategy.

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Local SEO Tips for Small Businesses:

Local SEO Tips for Small Businesses

WHY LOCAL SEO?:

WHY LOCAL SEO? According to Google places stats & facts more than 20% of searches on Google are location based and these numbers are going to increase in future

PowerPoint Presentation:

According to Comscore mobile search volume may surpass pc search volume this year and more than 40% of mobile phone search has local intent WHY LOCAL SEO?

LOCAL RANKING FACTORS:

LOCAL RANKING FACTORS

WHY LOCAL SEO?:

WHY LOCAL SEO? Local search engine optimization is so complex that it’s important to change your online marketing strategies to match current trends

LOCAL ON-PAGE TIPS :

LOCAL ON-PAGE TIPS On-page factors influence search engine ranking, so ensuring that it is properly optimized is the key for any website

LOCAL ON-PAGE TIPS :

Domain name should reflect business type LOCAL ON-PAGE TIPS

LOCAL ON-PAGE TIPS :

Title of each page should reflect your business, services and location LOCAL ON-PAGE TIPS

LOCAL ON-PAGE TIPS :

URL of each page should reflect your business, services and location LOCAL ON-PAGE TIPS

LOCAL ON-PAGE TIPS :

Description of each page should reflect your business, services and location LOCAL ON-PAGE TIPS

LOCAL ON-PAGE TIPS :

Header tags of each page should reflect your business, services and location LOCAL ON-PAGE TIPS

LOCAL ON-PAGE TIPS :

Crosslink between related pages with descriptive terms and add location to content where it makes sense. LOCAL ON-PAGE TIPS

LOCAL ON-PAGE TIPS :

Incorporate authorship, publisher, schema & structured data in location landing page LOCAL ON-PAGE TIPS

LOCAL ON-PAGE TIPS :

Ensure website includes information about local area, NAP, business hours, directions LOCAL ON-PAGE TIPS

KEY TAKEAWAYS:

KEY TAKEAWAYS Domain name should reflect business type URL/Title/Description/Header tags of each page should reflect business, services and location Internal link between related pages with descriptive local terms Include social media links so visitors can share the page if they find useful/informative Incorporate authorship, publisher, schema & structured data in location landing page Ensure website content includes information about local area, NAP, business hours, directions, testimonials

LOCAL CITATIONS:

LOCAL CITATIONS Citations are mentions of business name, address, website Both structured & unstructured citations are key factor in ranking algorithm.

LOCAL CITATION TIPS:

LOCAL CITATION TIPS Check for duplicate listings, if possible update or remove these listings

LOCAL CITATION TIPS:

LOCAL CITATION TIPS Consistent information is the key, so make sure it’s accurate and verify as many sites through email or phone

LOCAL CITATION TIPS:

LOCAL CITATION TIPS Ensure business is listed in appropriate categories that relate to services offered

LOCAL CITATION TIPS:

LOCAL CITATION TIPS Create separate location page on your website if your business serve in multiple locations

LOCAL CITATION TIPS:

LOCAL CITATION TIPS Incorporate attractive images, videos, special offers, and other key information to make it more informative to potential customers

KEY TAKEAWAYS:

KEY TAKEAWAYS Check for duplicate listings, if possible update or remove these listings Consistent information is the key, so make sure it’s accurate and verify as many sites Ensure business is listed in appropriate categories that relate to services offered Create separate listings for each location page on your website if you have multiple locations Incorporate attractive images, videos, special offers, website URL and other key information to make your listings more informative and attractive to potential customers

ONLINE REVIEWS:

ONLINE REVIEWS Positive online reviews about the business/service will not only improve the trust about the business it will also influence potential visitors to click through Reviews left in authority sites are important factor in local search engine ranking

ONLINE REVIEWS:

ONLINE REVIEWS Encourage customers to leave reviews online, but don’t offer incentive

ONLINE REVIEWS:

ONLINE REVIEWS Make it easy for customers to leave review by showing them process through email, flyers, printout

ONLINE REVIEWS:

ONLINE REVIEWS Respond to all review types (positive/negative) across all sites

ONLINE REVIEWS:

ONLINE REVIEWS Encourage customers to leave reviews across multiple key local sites

KEY TAKEAWAYS:

KEY TAKEAWAYS Encourage customers to leave reviews online on key authority sites Respond to all review types (positive/negative) across all sites Make it easy for customers to leave review by showing them process through email, flyers, printout Encourage customers to leave reviews across multiple key local sites

PUBLISH FRESH CONTENT:

PUBLISH FRESH CONTENT Search engines emphasis on adding fresh, useful, relevant content for visitors and return the best source in SERPS for related search queries

PUBLISH FRESH CONTENT:

PUBLISH FRESH CONTENT Publish relevant local content on an ongoing basis, talk about neighborhood businesses, local events, and link to relevant sites

PUBLISH FRESH CONTENT:

PUBLISH FRESH CONTENT Consistently share and engage in social media sites

PUBLISH FRESH CONTENT:

PUBLISH FRESH CONTENT Pass along the information through weekly/monthly newsletters

KEY TAKEAWAYS:

KEY TAKEAWAYS Publish relevant local content on an ongoing basis Consistently share and engage in social media sites Talk about neighborhood businesses and link to relevant sites Pass along the information through weekly/monthly newsletters

LOCAL SEO LINK BUILDING:

LOCAL SEO LINK BUILDING Host/Sponsor local event, charity

LOCAL SEO LINK BUILDING:

LOCAL SEO LINK BUILDING Participate in local government/city/group associations

LOCAL SEO LINK BUILDING:

LOCAL SEO LINK BUILDING Scholarship for local schools/college students

LOCAL SEO LINK BUILDING:

LOCAL SEO LINK BUILDING Guest blog on local, niche related blogs

LOCAL SEO LINK BUILDING:

LOCAL SEO LINK BUILDING Press release with newsworthy content/NAP

KEY TAKEAWAYS:

KEY TAKEAWAYS Host/Sponsor local event, charity Participate local government/city/group associations Scholarship for local schools/college students Guest blog on local, niche related blogs Press release with newsworthy content/NAP

THANK YOU. :

THANK YOU. Corporate Office: WhiteLake Technology Solution Pvt. Ltd. 4th & 5th Floor, Advocate Dharmaraj Complex, Court Road, Near Assisi Church, Nagercoil , Tamil Nadu – 629001. Web: www.submitinme.com Branch Office: WhiteLake Technology Solution Pvt. Ltd. Plot No: 110&111 Burma colony, Off OMR, Perungudi , Chennai – 600 096 Tel : +91-4652-402620

SOURCES:

SOURCES Hubspot.com Moz.com Koozai.com searchengineland.com

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