Gillette case study

Slide 1:

Gillette One of Procter & Gambles Best Product By A.Pranamya Reddy Krishna Bag Subashish Dash Parth Sarthi Vishnu G

Contents:

Contents Company Profile Facts from the case SWOT Analysis Questions & Answers

Company Profile:

Company Profile

Slide 4:

Procter & Gamble Co. (P&G) is an American company based in Cincinnati, Ohio that manufactures a wide range of consumer goods. 162 years olds company. Markets 250+ brands to nearly 5 billion consumers in 140 countries. In India Proctor & Gamble has two subsidiaries: P&G Hygiene and Health Care Ltd. and P&G Home Products Ltd. Today, Proctor & Gamble is the second largest FMCG company in India after Hindustan Lever Limited.

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GILLETTE PRODUCT RANGE

From The Case:

From The Case

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P&G-1837 Found by KingC.Gillette-1901 Gained sales in western Europe High quality at fair prices Gained more than half of the entire razor market Manufacturing efficiency-gains and profits World leader and no1 Mach 3 and mach 3 turbo- $2 billion sales annually Venus razors- women Blade and razor segment-40% sales and 70% profits

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Mach 3 success 10 yrs,35 patents,$200 million,$550 million,$300 million Promotional campaign Personal care products-foamy shaving cream and right guard,soft&dri and dry idea and deodorants/antiperspirants Braun record performance in 1997 Oral-B Duracell-40% share 1 billion people Gillette, 2 billion P&G

Slide 9:

SWOT ANALYSIS

Strengths:

Strengths Market Leader Strong Brand Image Global Presence Aggressive Advertising Quality & Innovation Portfolio Range

Weakness:

Weakness Long Development Cycles Relatively Static Market Growth Heavy Dependence Street Retail Outlets Expensive Brand Maintenance

Opportunities:

Opportunities Demographic Changes Changing Societal Attitudes Consumer Brand Preference Demand for High Quality Products

Threats:

Threats New Competitors Cloning of Successful brands Increasing Buyer Power Growth in Substitutes

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Questions & Answers

What environmental factors have contributed to Gillette's success in global markets? :

What environmental factors have contributed to Gillette's success in global markets? Technology (Mach 3 Turbo- Fusion- Fusion Power) Marketing Strategies was same all over the world Cultural effects

What forces may have created challenges for the company?:

What forces may have created challenges for the company? Demographics Gillette Harnesses The Advertising Power of The Zamboni

What Strategy does Gillette appear to have adopted for international marketing? Company Comparison (2003):

What Strategy does Gillette appear to have adopted for international marketing? Company Comparison (2003) P&G($ Billions) Gillette ($ billions) Sales 51.4 10.3 Profit 6.5 2.3 Dividends 2.5 0.7 R&D Spending 1.8 0.2

Comparison of Geographical Sales:

Comparison of Geographical Sales P&G(%) Gillette(%) North America 50 40 Western Europe 24 33 North East Asia 5 10 Developing Geographies 21 10 Latin America -- 7

How can Gillette continue to compete effectively in the battery and grooming markets after the merger with Procter & Gamble?:

How can Gillette continue to compete effectively in the battery and grooming markets after the merger with Procter & Gamble?

Potential Products for Co promotion:

Potential Products for Co promotion P&G Gillette Crest Spin Brush electric tooth Brushes Duracell Batteries Noxzena Shave creams and Gel Mach 3 Turbo Razors Folgers and Millstone Coffee Brand Braun Coffee makers Crest Tooth paste Oral B tooth brushes