Strategic Marketing Consultants


Presentation Description

Here at Strategic Marketing Consultants your IDENTITY is something much deeper than a Unique Selling Proposition (USP) and definitely not your ?brand identity.? Your identity communicates to your prospective customer why they should do business with you rather than one of your competitors. Let?s face it, there are likely anywhere from a dozen to hundreds of companies that do what you do, sell the products you sell, or provide the services you provide. What we?re looking for is that ?Identity? that communicates ?We?re the obvious choice to do business with?.


Presentation Transcript

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If you’re a business owner, professional or entrepreneur and are searching for ways to dramatically increase your market share, I’d like to show you how you can dominate your local market .  In fact, as the Top Marketing Consulting Firm I’d like to show you how you can monopolize your marketplace using Strategic Marketing Program™.   The Strategic Marketing Program first teaches you how to be better than your competition.  Then, you learn how to out-market the competition.  You become the obvious choice to do business with. Strategic marketing consultants

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My name is Shea Ellison and I am the Digital Marketing Manager at  Strategic Marketing Consultants .  We have been in the cross-channel marketing business for over 13 years.  We do something truly unique in our industry in that we eliminate the 15 biggest problems that plague virtually all marketing.  You see, nobody knows the right questions to ask when it comes to creating a marketing program that really works. Founder Of Strategic marketing consultants

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Strategic Messaging Formula™  Believe it or not the process of creating an effective strategic marketing program is actually scientific.  All you need to do is follow the Strategic Messaging Formula™.   The challenge is you’ve been taught to believe that marketing is an art and that you need a team of creative people to invent funny, quirky, entertaining, or any other type of creative content to use in your advertising and marketing but this is simply not the case.  The Strategic Messaging Formula or SMF for short has six components.  Let me introduce them to you real quickly.  CAPTURE, CONNECT, INCENTIVIZE, EDUCATE, OFFERS, & AUTOMATE.

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First is CAPTURE  This means that you must first capture your prospect’s attention.  It’s pretty obvious I know, but it’s not as easy to pull off as people think.  Furthermore, it’s done wrong more often than it is done right.  You’ll learn how and why in a minute.   The second component is CONNECT Emotion gives life to the logical argument, and logic gives validity to the emotional one .  This means that once you have captured your prospects attention, you must connect with them on an emotional level.  You have to hold onto their attention by connecting on a hot button that is important or relevant to them.

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The third component is INCENTIVIZE.  In this step you have to give your prospect an incentive to take the next step in the buying process.  This is often accomplished by giving your prospect an offer to get a free marketing tool of some sort, like a webinar, special report, a video, a series of videos, an audio program, or anything like that.  However, you don’t always have to give away a marketing tool. The fourth component is EDUCATE Now that you’ve connected with your prospect on an emotional level you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a needed benefit.  Again, you do this by giving your prospect enough quality information to address their emotional need.  Remember, the component is called educate .

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So you are educating them.  This step is ultra-critical and it turns the sale from an emotional sale to a logical one.  You need to build a case for your product or service . What information does a prospect need to know before purchasing your products or services ? Your product or service is ON TRIAL . THE CUSTOMER is the jury . YOU are the attorney. You must EDUCATE as to all of the relevant & important issues. Prove that you offer the superior value. Present evidence of expert testimony to support your case. Remember it’s a life or death sentence.

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The fifth component is OFFERS Once your prospect feels like they have enough quality information, it’s time to present them with multiple offers to buy, signup, join, become a client or customer. You need to present a variety of offers that speaks to both their emotion and their logic The reason you want to have multiple offers is that you don’t know exactly which offer will be the one they want. You need to present a variety of offers that speaks to both their emotion and their logic. A rule of thumb is to use as much space as it takes to present a concise yet complete argument for your product or service.

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This simply means that now that your prospects are connected with you in the marketing system, you must create content to automate the follow-up process. Companies and individuals are notoriously bad about following-up.  Fortunately software is available today to assist in this process.  Even then the software will not give you the best bang for your buck if you don’t properly craft your message in follow-up sequence.   In the Private Member’s area, I’m going to show you exactly how to accomplish this shortly.  The acronym for this Strategic Messaging Formula™ is CCIEOA: Capture, Connect, Incentivize, Educate, Offers, and Automate : Remember the acronym and you won’t forget the process.    The sixth and final component is AUTOMATE 

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P.O . Box 88098, Atlanta, GA 30356 Contact Us Thank You For visiting Us

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