Chapter from NanoMarkets report OLED Lighting Markets 2014

Views:
 
     
 

Presentation Description

Six years ago, OLED lighting was first being proposed as a serious commercial product. Back then, 2014 was projected as the year when OLED lighting would first make its impact felt on general illumination. It didn’t happen. OLED lighting has been available for four years now, but with few signs of its moving beyond the luxury and specialist lighting sector. Also, the disappearance of GE from this space is another reason to treat OLED lighting with a little less respect than it once had. So is it time to wave goodbye to OLED lighting as a large-scale business opportunity and label it “niche only?” The case can be made. But then again some large lighting suppliers remain bullish on this technology and appear to mean what they say. Also, the fate of OLED lighting remains of importance well beyond the lighting sector. Because OLED consist of large panels, their success or failure has major implications for both the OLED materials sector and the OLED market itself. Even a modest success for OLED lighting could quickly make it the largest segment of the OLED business; which would completely change the market orientation of the OLED market from one that is currently oriented towards small mobile displays.

Comments

Presentation Transcript

PowerPoint Presentation:

www e cis o l ut i on sc om © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net O LE D L i gh ti n g M a r ke ts 2014 Nano- 721 Nano M arke t s M a y 201 4

OBJECTIVES AND SCOPE OF THIS REPORT:

O B J E C T I VE S A ND S C O P E OF T H I S R EP O R T © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net The m a i n o bj ec ti v e o f t h i s r e po r t i s t o p r ov i de a c o m p r e h e n s i v e o v e r v i e w o f t he O L E D l i g h t i n g m a r k e t, t hus a sse s s i ng t he f u t u r e p o t e n ti a l a nd t o p r ov i de d e t a il e d e i g h t - y e ar f o r e c a s t s f o r t he O L ED l i g h t i ng bu s i n es s b y s e g r e g a t i ng t h e m a r k e t und e r d i f f e r e n t s e g me n t s w it h se p a r at e r e ve nue and v o l u m e e s ti ma ti o ns. I n c om p i l i n g o ur f o r e c a s t s , w e e x a m i ne t he p r o du c t d e ve l o pm e n t and m a r k e ti ng s t r at e g ie s o f t he l e a d i ng a n d i n f l u e n t ia l p l a y e r s i n t he O L ED li g h t i n g s e c t o r , i n c l u d i n g b o t h l a r g e and sm a l l l i g h ti n g fi rm s and t he k e y O LED mat er i al s upp li e r s. W e a l s o t a k e i n t o co n s i d e r a ti o n ann o un ce m e n t s by c u r r e n t and p r os p ec ti v e p l a y e r s i n t he O L ED l i g h t i ng s p a c e r e g a r d i ng p r i ci n g , p r o du c t t y p es , c apa c it y , and p r o du c ti o n ti m e t ab l e s . Th es e ann o un ceme n t s a r e r ev i e we d c r iti c a l l y , b e c au se , i n so me c a s e s , t he e xp ec t at i o n s/ p r o jecti o ns of som e p l a y e r s seem h i gh l y un r e a li s ti c t o u s . App li c a t io ns f o r O LED li g h ti n g cov e r e d b y t h i s r e p or t i n c l ud e : D es i gn e r k i t s and r e l at e d p r o du c t s Lu x u r y l ig h t i ng D e c o r a t i v e and l a r g e - s c a l e i n s t a ll a t io ns R es i d e n t i al O LED li g h ti ng O f fi c e l ig h t i ng and o t h e r c omme r c i al l ig h t i ng app li c at i o n s , and Au t omo t i v e app li c a t io ns f o r O LED l ig h t i ng

METHODOLOGY AND INFORMATION SOURCES:

MET H O D O L OGY A ND I N F O R M A T I ON S OU R C E S © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net T h is r e p o rt is th e l at e s t f r om N a n o M ar k e t s th a t loo k s c lo s e ly a t th e t r e nd s in OL ED li g h ti n g . T h e b a s ic f o r e c a s t i n g a p p r o a c h is t o i d e n t i f y a n d q u a n t i f y t h e un d e r l yi n g a dd r e ss a b le li g ht i n g ma r k e ts f o r OL ED li g h t i n g p a n e ls o v er t h e n e x t e i g h t y e a r s , a n d t h e n t o a sse s s a n d q u a nt i f y th e p o te n t i a l f o r OL ED li g h t i n g t o ac t u ally p e n et ra t e t h e s e mar k e ts v ia s u b s t it ut i o n f o r L E D li g h t i n g — a k e y f a c t o r i n a n y f o r e c a s t , b e c a u s e OL E D s re p r e s e n t a c om p l e te ly n ew f o rm o f li g h t i n g t h a t w ill n ot r e p la c e e x i s ti n g li g h t bu l b s a n d tub es on a o n e - t o-o n e b a s i s . As p a r t o f t h e a n al y s i s, w e al s o a s s e s s th e c o m p e t i t i v e l a n d s c a p e i n o r d e r t o d ete rm i n e t h e li k e ly l e v e l o f c o m p e t i t i o n f r om ot h er li g h t i n g t ech n olo g i e s in t h e d i f f er e n t a dd r e ss a b l e m a r k e t s . A nd , w e c o n s i d e r h ow t ech n i c al d e v e lo p m en t s in OL ED li g h t i n g ca n a cc el e r at e, s lo w , o r , in s o me c a ses , h alt th e a b ili t y of th is t ec hn olo g y t o g ain w i d e s p r e ad c o mme r c iali z a tio n . T o d et e rmin e w h e r e th e o pp o r t un i t i e s lie , w e h a v e b a se d th is r e p o rt on b o t h p rimary a n d s e c o nd ary r e s e a r c h . Primary i nf orm a ti o n is g a t h er e d l arg e l y t h r o u g h N a n oM a r k e t s' a n al y s is o f re l e v a n t a p p li c a ti o n s mar k e ts a n d m a r k e t t re nd s b a se d on o n g oi ng d i sc u ss io n s w ith k e y p l a y e r s in t h e OL ED li g h t i n g se g me n t , i n c l u d i n g e n t repre n e u r s, b u s i n e s s d e v e l o p m e n t a n d mar k e ti ng ma n a g e r s, a n d t ec hn olo g i s t s . Se c o nd ary r e s e a r c h is d r a w n f r om t h e t ech n i c al l i te r a t u r e, r e l e v a n t c om p a n y w e b s i t es , t r a d e jo u r n als a n d p r e s s a r ti c le s, a n d v a rio u s c oll at e r al i tem s f r om t r a d e s h o w s a n d c o nf e re n ce s . T h is r e s e ar c h al s o i nc l ud es t h e c om p l e t e l i b r ary o f ou r o w n re p o r ts i n t h is f i e l d, w h i c h is n o w q u it e e x t e n s i v e . W h er e d a t a h a s b e e n u se d f r om a n o t her r e p o r t , i t h as b e e n r e i n v e s ti g a te d , r e a n al yze d , a n d r e c o n s i d e r ed in li g h t of c u r r en t i n f o rm a tion a n d upd at e d ac c o r d i n g l y . T h is re p o rt is i nter n a tio n al in s c o p e . T h e f o r e c a s ts h e r e ar e w or l d w i d e f o r e c a s ts a n d w e h a v e n o t b e e n g e o g r a p h i c ally s e le c ti v e in the f irms th a t w e h a v e c o v e r ed in th is r e p o rt or i n t e r v i e w ed in o r d er t o c olle c t i n f o rm a tio n .

PLAN OF THIS REPORT:

PL A N OF T H I S R EP O R T © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net I n C h a pt er T w o of t h is re p o r t , w e r e v i ew t h e t ec hn olo g i c al c h all e n g e s t h a t n e e d t o b e i r o n e d o u t t o ma k e r oom f o r l a rge - s c ale c o mme r c iali z a tion o f O L ED li g h t i n g . W e look a t h ow t h e p er f o rm a n ce s pec i f i c a tio n s a n d sta n d a r d s ar e e v ol vi n g , as w e ll as d em a n d - s i d e c h all e n g e s s u c h as r ed u c i n g c o s t a n d c r e a t i ng a mar k e t -p u ll f o r OL ED li g h t i n g . S p ec ial e m p h a s is h as b een pu t on t h e d i sc u ss ion b e h i n d th e n eed f o r a c o s t- e f f ec ti v e ma nu f ac t u ri ng t ec hn i q ue th a t c a n e v en t u ally r e du c e r et ail p ri ce s in th e c omin g y e a r s . Fi n al l y , i n C h a pt er Th r ee w e r e vi e w t h e a dd r e ss a b l e mar k e ts w ith th e g oal of i d en t if yi n g w h er e a n d h ow OL ED li g h t i n g is m o s t li k e ly to h a v e c o mme r c ial s u c ce s s . W e f o c u s on th o s e f ir m s th a t ar e ac ti v e ly i n v ol v e d i n de v el o p i n g st ra t e g i e s t o i m p r o v e t h e pe r f o rm a n ce p a r am et e r s of OL E D p a ne ls a n d t h o s e t h a t h a v e t h e p o t e n tial t o c o mme r c iali z e t h e t e c h n olo g y i n a b ig w a y . F o r t h is pu r p o se, w e h a v e c o n s i d e r ed b o t h OL ED p a n e l a n d l u minai r e ma nu f ac t u r e r s a n d OL ED m a t e rial ma nu f ac t u r e r s . A t t h e s ame t ime, w e p r o vi d e t h e c o r e f o r e c a s ts f o r OL ED li g h t i n g o n a n a p p li c a ti on- b y - a p p li c a ti o n b a s i s , a n d f o r e c a s ts a r e g i v e n f o r t h e t w o main s ce n ario s — t h e lo w - g r o w th s ce n a r io in w h i c h OL ED li g h t i ng r em a i n s as a l u x u ry a p p li c a ti o n a n d t h e s ce n ar i o in w h i c h OL ED li g h t i n g b r e a k s i nt o mas s - mar k e t a p p li c a t i o n s . W e d e s c rib e a ss u m p t i o n s a b ou t p ri c i n g , m a r k e t t re n d s, a n d ot h er f a c t o r s th a t m a y i n f l u e n c e th e f o r e c a s t s . T h e f o r e c a s ts a r e b r o k e n o u t b y a pp li c a tion t y p e a n d b y p r o du ct t y p e (OL ED p a n e l vs . l u minai r e ) .

PowerPoint Presentation:

www e cis o l ut i on sc om © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net Chap t e r O ne : I n tr odu ct ion

PowerPoint Presentation:

www e cis o l ut i on sc om G L O BA L P R ESE NC E OF T H E O LE D L I GH TI NG I N D U ST R Y G ov e rn m e n t ba cked finan c ia l s upp o r t to h e l p LG Ch em mov e ah e a d w i th i ts vo lu m e pr o du ct i o n ini t ia t i v es. Chin a c a n e m e rg e a s a c o st- e ff ect i v e vo lu m e pr o du ct i o n d est ina t i o n ; Fir st - o -lig h t to ha v e a fir st mov er ad v an t ag e * A U S subsidia r y of Mos er B aer Ind ia Ltd. The add r ess a ble m a r k e t f or O L E D li gh t ing panels c an easily su r pass t he $ 1 billion m a r k b y 202 1 f r om t he cu r r e n t m a r k e t t h a t is w or t h a c ouple of m illion dolla r s. M i ts ubi s h i P i o n ee r , K o ni ca M in o l t a , Su m i t o m o an d L u m i o t ec w il l l e a d t h e OLED ligh t in g c om m e r c i a liza t i o n dri ve U DC to d om ina te OLED m a te rials s pa ce w hil e U S DOE ba cked pr o j ects und e r t a ken b y OLEDW o r ks an d M o ser Ba er Tec hn o l o g i e s * c a n s pu r d om es t i c OLED ligh t in g pr o du ct i o n S t r o n g m ar ket f o r OLED ligh t in g gi v en t h e pr ese n ce o f P hilip s G ov e rn m e n t ba cked R&D pr o jects to fa vo r t h e li kes o f Fraunh o f er an d Os ram © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

PowerPoint Presentation:

www e cis o l ut i on sc om C O MME R C I AL A PPL I C A TI ON T R E N D S OL E D L i g h t in g E c o s y s t em P r o f e ssio n a l li g h t in g C o mp a n i e s a r e al r e a d y t a r ge t i n g c o mm e r c i a l bu il d i n g s, o f fi c e , a u t o m o t i v e a n d l a r g e pub lic g a t h e ri n g s a s t h e m e d i u m t o i mp r o v e a d o p t ion r at e . R e si d e n ti a l li g h t in g On ly a f e w a t t e mp t s m a d e t o e x p e ri m e n t wi t h i nd oor f unc t io n a l li g h t i ng p r o duc t s, s uc h a s t a b le l a m p s, f or r e si d e n t i a l pu r p os e s. © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

PERFORMANCE COMPARISON : KEY PARAMETERS:

PE R F O R M A N C E C O M P AR I S ON : K E Y P A R A METE RS T h e a b ili t y of OL E D s t o o f f er nu me r o u s d e s i g n i n g c a p a b ili t ies c an o ff s e t , t o an e x t en t , th e r e qu i r eme n t f o r im p r o v emen t of li fe t ime a n d e f f i c acy in p r e miu m a pp li c a tio n s . W h ile OL ED li g h ti n g p l a y e r s h av e st ar t e d o f f e rin g p r e miu m s ol u tio n s, t h e r e is r oo m f o r e nh a n c i n g m a t e rial c h a r ac t e ri s ti c s (s u c h as st a b le b l u e em i tt e r s ) a n d f a b ri c a t ion t ec hn i qu es (s u c h as c o n t i nu o u s r oll- t o- r oll p r o ce ss i n g. ) O n a b r oa der h o r i z o n, th e c u r r en t p er f o rma n ce of OL E D s is c om p a r a b le w i t h L E D s, ma k i n g OL E D s a s u i t a b le s ub s ti t u t e f o r a w i d e r a n g e of li g h ti n g a pp li c a tio n s . H o w e v e r , i t is th e p r em i u m c o s t of OL E D s th a t m u s t b e b r o u g h t d o w n t o c at er t o t h e mas s mar k e t. * O LE D pane l pa r a m e t e rs ha ve bee n e s t i m a t e d ba s e d o n t h e panel s m ad e a v ailabl e b y L G Chem © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

FAVORABLE FACTORS FOR THE INDUSTRY:

© 201 4 N ano M a r k et s , LC www .nanoma r k et s .net F A V O R A B L E F A C T O R S F OR T HE I N D U ST R Y U l t r a- th in f orm f a c t or e n a b les th e t r u e i nt e g r a t ion of li g h t i n g eleme n t s i nt o a r c h i t e c tu r e a n d th e c r e a t ion of f r ee- f o r m l u mi n o u s o b je c t s th a t c an f i nd De s i g n f l e x i b ili t y a pp li c a t io n s in s t ai r c a s e s , w i nd o w s , p ar t i t ion w all s , w all c la dd i n g a n d p r emium fu r n i tu r e. B e tt er th e rm al m a n a g e m e n t U n li k e L E D s , OL E D s d o n ot r e qu i r e a th ermal ef f i c a c y a n d li f e t ime. P r o sp ect o f s o l ut i o n p r o ce ss a b le f a br i ca t i on t ec hn i que A c t i v e i nt e r e s t d emo n s t r a t ed b y M i t s ub i s h i, S u mi t om o , F r a un h o f er a n d K o n i c a M i n ol t a h a v e i n c r ea s ed th e p o ss i b ili t y of t r a n s f ormi n g OL ED p ri n t i n g li n es i nt o c o s t - ef f e c t i v e c omme r c ial p r o du c t ion li n es in th e lo n g r un.

KEY ISSUES FACED BY THE INDUSTRY:

qua n t um g © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net K E Y I SS U E S F A C E D BY T HE I N D U ST R Y Co s t - ef f e c t i v e p r oduc t i o n s c alabili t y quic k ly Im p r o v e m e n t of elec t ri c al e ff iciency B e tt er c o n t r ol of i nt e r nal qua n t um e ff iciency Im p r o v e m e n t of e x t e r n al e ff iciency A cri t i c al challen g e t o t ac k le w hile ensuring per f or m ance pa r a met e r s on a la rg e s c ale; al r eady p r o v ed t o be a da m pener w i th P anasonic Ide m i tsu and G E deciding not t o m o v e ahead w i th their O L ED lig h ting ini t i a t i v es . A l though lu m en dep r eci a tion p r oces s c an be s lo w ed do w n, t his c an lead t o c o m pl e xi ty in m anu f acturing p r ocess , ri sing c o s t s and lo w ering yield s . No v aled and T oshiba a r e the fir m s t o w at ch f or further d ev el o p m e n t s in t his space. D es pi t e r esea r ch a r ound phospho r esce n t mat erial s , p r oducing st able blue e m i t t e r s w i th high qua n tum ef ficiency has been di f ficul t , m a k ing it a w eak link on the mat erials f r o n t . K oni c a M inol t a and U D C a r e the k e y pl a y e r s t o w at ch he r e. Need t o i m p r o v e lig h t e xt r action ef ficiency f r om the cur r e n t l ev el of 20-25% b y opt i m izing the m i sm at ch of re f r act i v e ind e x of o r g anic mat erial, underlying su bs t r at e and ai r . L G Chem and No v aled a r e the no te w ort h y pl a y e r s he r e.

TRENDS IN OLED MATERIAL DEPOSITION TECHNIQUES:

T R E N D S I N O LE D M A TE R I A L D EP O S I TI ON TE CHN I Q U ES P h ili ps, L G C h em, O s r am, Lu m i o t e c , F r a unho f e r K on i c a M i no l t a, S u m i t o mo M i tsub i shi P i on eer V a po r d e pos i t i on pr oc e ss S o l ut i on p r i n t i ng pr oc e ss B oth pr oc e sses M ajori t y of OL ED p l a y e r s a r e s till d e p e n de n t on e xp e n s i v e v a p o r d e p o s i t ion t ec hn i q ue a n d i t w ill t a k e th e i ndu s t ry a f ew m o r e y e a r s t o a d o p t an e f f i c i en t a n d c o s t- e f f ec ti v e OL ED m a t e rial d e p o s i t ion t ec hn i q ue . I t m u s t b e n o t e d th a t s ol u tio n - p r i n ti ng t ec hn i q ue is y e t t o d e li v er t h e p er f o rma n ce c om p a r a b le t o t h e c u r r en tly u tili z e d v a p o r d e p o s i t ion t ec hn i q ue . W h il e n o zz l e p ri n t i ng t ec hn i q ue s h av e b ee n a d a p te d t o OL ED d i s p l a y s b y th e li k e s of Du P o n t a n d D ai N i pp o n, i n k -j e t p ri n ti ng t e c hn i q ue s (IJ T) h av e b een e x p er i me nt ed w i t h f o r ma nu f ac t u ri ng OL ED li g h ti n g p a n e l s . © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net T h is c an b e g a u g e d b y th e f a c t th a t S u mi t om o , o n e of t h e early a d o p t e r s of I J T , is e xp ec t e d t o r oll o u t OL ED li g h t i n g p a n e ls v ia I JT a n d u tili z i ng i t s p ol y mer b a s e d m a t e rials b y 2015 .

WAYS TO ACHIEVE COST REDUCTION TARGETS:

W A Y S T O ACH I EV E C O S T R E D U C T I ON T A R G ET S Br i gh t ness / ef f i c acy Im p r o v ed li f e t i m e Co s t - ef f e c t i v e O v e r all lo w c o s t s H i g h l y e ffic i e n t b l u e em i tt e r s Enh a nc e d e x t e r n a l qu a n tum e ffic i e n c y I m p ro v e d v a po r d e pos i t i on / so l ut i on pro c ess i n g t e c hn i que I m p ro v e d li g h t e xt r a c t i on ca p a b ili ty R e d u c e d m a t e r i a l w a s ta g e I m p ro v e d y i e l ds E ffic i e n t a c t i v e or g a n ic m a t e r i a l s e ts Lo w v o l ta g e a nd cu r r e n t a r c h i t e c tu r e Lo w -c o s t a nd e f f e c t i v e sub s t r a t es I m p ro v e d e n ca psu l a t i on t e ch no l o g y I nt eg r a t e d sub s t r a t es S t rong IP po r t fo li o N e w b r e a kth r ou g hs Im p ro v e d m a t e r i a l e c o s y s t e m E ffic i e n t m a nu f a c tu ri ng pr oc e ss P roduct d e v e l o p me n t i n i t i a t i v es © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

MATERIAL AND PROCESS IMPROVEMENT TIMELINE:

M A TE R I AL A N D P ROC ES S I MP R O VEME N T TIMEL I N E O v e r a l l m a t e r i a l ut ili z a t i on > 60 % O v e r a l l y i e l d > 70 % L i g h t e x t r a c t i on e ffic i e n c y > 40% E me r g e nce o f a l t e r n a t i ve s t o e xp e ns i v e a nd in e ffici e n t e n ca psu l a t i on pr oc e ss Ma t e r ial d ev el o pm e n t m ile st o n es P r o ce s s d ev el o pm e n t m ile st o n es I m p ro v eme n t i n li g h t e xt r a c t i on s t r uc tu r es E me r g e nce o f R 2R a ppro a ch i n co mme r c i a l li n es E me r g e nce o f e ffici e n t b l u e em i tt er N e a r t o ful l ca p a ci ty ut ili z a t i on o f e xi s t i n g li n es A l t e r n a t i v es t o e xp e ns i v e g l a ss sub s t r at es E v o l ut i on o f w e t ch em i s t r y p ro c ess t o e ns u r e un i fo r m c o a t i ng v i a a c o s t - e f f e c t i v e a nd f a s t e r p ro c ess c o m p a r e d t o the cu r r e n t l y o p e r a t i on a l sm a l l s ca le so l ut i on p ro c ess i ng lin es . E me r g e nce o f t r a nsp a r e n t m a t e r i a l s a nd I T O a l t e r n a t i v es © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net L i g h t e xt r a c t i on e ffici e nc y > 70% 2014 2016 2018 2020 2022

CURRENT PRODUCTION FACILITY OF KEY OLED LIGHTING PLAYERS:

CURREN T PR O DUC T ION F AC ILIT Y OF KE Y O L E D LIG H TI N G P L A YER S P r odu c t i o n F ac ili t y Current Fa c ili t y Ex p ec t e d E x pansion Pl a ns Philips LG Chem Osram Konica M inolta Lumiotec M itsubi s hi Pion e er Fraunhofer * E x pected to set up Gen 3 li ne by 2014 end E x pected to set up Gen 2 li ne by 2014 end C u rr ent l y w o r k i ng on a Gen 4.5 li ne E x pected to set up Gen 5 li ne by 2015 P il ot li ne Gen 5 Gen 4.5 Gen 3 G e n 2 G e n 2 G e n 2 G e n 2 G e n 2 © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net * F r aunhof er i s an ins t i tute and n ot i nt en d to make mas s p r odu c t i on. It may li c en s e i ts te c hnology . G e n 2 li n e s a r e e x p ec t e d t o e n a b le t h e i ndu s t ry t o c o mme r c iali z e OL ED li g h ti n g a pp li c a tio n s; h o w e v er P h ili p s a n d L G C h em w ill r e main a t t h e f o re f r o n t t o mi g r at e t o la r g er s ub s t r a t e s i z e s in a mo v e t o t a k e a d v a n ta g e of b ett er m a t e rial u s a g e o f f e r e d b y h i g h er g e n e r a tion li n e s .

STATUS OF COMMERCIAL AVAILABILITY OF OLED LIGHTING:

S T A T US OF C O MME R C I A L A V A I L AB I L I TY OF OL E D L I G H T I N G L G C h em a nd M i t s ub i s hi P io n eer a r e e x p ec t e d to l e ad th e OL ED li g h ti n g mas s p r o du c t ion i n i t i a ti v e s in 2014 w ith K o n i c a M i n ol t a li k e ly t o f ollo w b o t h f i rm s in 2015. P h ili p s a nd L u mio t ec li k e ly t o s upp o rt a dd i t io n al c o mme r c ial g r a d e li g h ti n g p a n e ls f r o m 2015 o n w a r d . P r otot y pe / pi lo t p r odu c t io n C o mm e r c i al l y avail able Volu m e p r odu c t ion Note: F r aunhof er i s an ins t i tute and not i nt en d to make mas s p r odu c t i on. It may li c en s e i ts te c hnology . © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

POTENTIAL APPLICATIONS:

P O TE N T I A L A PPL I C A TI O N S Desi g ner k i t s Off ice L u x u r y De c o r a t i v e Au t o m o t i v e G i v e n th e c u r r en t d e v elo p me nt s in th e OL ED li g h ti n g i ndu s t r y , l u x u ry li g h ti n g a n d d e c o r a ti v e li g h ti n g a r e e xp ec t e d t o h av e th e m a x i m um c o mme r c iali z a tion p o t en tial f ollo w e d b y o f f i c e a nd a u t omoti v e li g h ti n g se g men t s. R e s i d en tial li g h ti n g s e g men t is un li k e ly t o r ece i v e a majo r im p e t u s a n y t ime b ef o r e f i v e y e a r s f r om n o w . Acu i ty B r a nds A s t ron F i am m B l a c kbody F i r s t - o- li g h t K a n e ka K on i c a M i no l t a L G C h em Lu m i o t ec M i tsub i shi P i o n ee r O s r a m P h ili ps S u m i t o mo © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

COMPANIES INVOLVED AND MAJOR INVESTMENTS:

B ig V al u e I n v e s tme n t s - m a i n l y w i t hi n A s ia C O M P AN IE S I N V O L VE D A ND M A JOR I N VESTME N T S Pane l m a nu fa c t ur er s L u m in a i r e m a nu fa c t ur er s O L ED m a ter i al suppli er s K o n i c a M i n ol t a (J a p a n ) A r o un d $100 million i n v e s t men t t o m a s s p r o du ce ( b y 2014 e nd ) c ol or - tun a b l e a n d f l e x i b l e p a n e l w i t h m a x im u m mo n t h ly p a n e l p r o du c t ion c a p a c it y of a r o un d 1 million p a n e l s . W h il e Os r a m is e xp ec t e d t o c h a nn el i t s p a s t OL ED R & D i n v e s t men t t o c o me u p w i t h a u t o m o t i v e li g h t i n g s ol ut io ns w i th in t h e n e xt t w o y ea r s, P h ili p s w ill li k e ly r e ly on t h e o f f i c e a n d c o mme r c ial li g h ti n g s e g men t t o r e ap b e n e f i ts o u t of i t s €40 million i n v e s t men t in p r o du c tion li n e t h a t st ar t e d p r o du c i n g OL ED li g h ti n g p a n e ls (early 2013 ) in a dd i t ion t o t h e al r e a d y e x i s ti n g p ilo t li n e . L G Ch em ( S o ut h K o r ea) L G C h em w ill al s o loo k a t r e c o up i n g i t s i n i t ial i n v e s t men t in mi g r a ti n g t o a h i g h er g e n e r a t ion li n e b y mo v i n g a h e ad w i t h la r g e s c ale p r o du c t ion w i th in th e n e xt t h r ee t o f i v e y ea r s . R& D fa cili t y © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

OLED LIGHTING INDUSTRY: PROBABLE MARKET SCENARIOS:

O LE D L I GH TI NG I N D U ST R Y : P ROB A B L E M A R K E T S C E N A R I OS L E D s ma n a g e t o o f f er b ett er ae s t h e tic a n d p er f o rma n ce p o ss i b ili t ies a t a r e l a ti v e ly lo w er p ri ce p oi n t , thu s und e r m i n i ng OL E D s . OL ED li g h t i n g i ndu s t r y s t r u g g l e s t o im p r o v e li fe t ime a n d e n c a p s u l a tion i ssu e s, thu s h i nd e r i ng v ol u m e p r o du c t io n . T h e i ndu s t ry r i d e s p a s t p r o du c t ion s c ala b ilit y i ssu e s a nd c o me s u p w i t h a c o s t- e f f ec ti v e r oll- t o- r oll p r o ce s s w i t h an acce p t a b le p r o du c tion y ield a n d b ett er m a t e rial u tili z a tion le v e l s . S t a b le , e f f i c ie n t a n d lo n g -la s ti n g b l u e e mi t t e r s a r e c o mme r c ially d e v e lo p e d on a la r g e s c ale. L a rg e s i z e d OL ED li g h ti n g p a n e ls w i t h a r e a s o n a b ly h i g h b ri g h t ne s s le v e l ( > 5,000 c d / m2 ) a r e p r o du ce d t o c at er t o t h e r e s i d en tial s e g men t. T o t al c o s t of o w n i n g an OL ED p a n e l is ma d e at t r ac ti v e as Ja p a n e se, K o r e an a n d T ai w a n e s e ma nu f ac t u r e r s on g o v e r n men t i n i t i a ti v e s . P ri m a r y O L E D Winn e r s M at e rial IP h ol d e r s li k e U D C a n d L G C h em w h o c an t h w art t h e i n i t ial e f f o r t s e x t e nd ed b y Os r a m a nd P h ili p s, al th o u g h th e s e t w o c om p a n ies c an s till c at er t o majori t y of th e E u r o p e an m a r k e t – a k e y h i g h - v al u e li g h t i n g d e s t i n a t io n . Oth e r s li k e B la c k b o d y ( F r a n ce ) c an al s o b e a w i nn e r b y p r o v i d i ng c u st o m i z e d p r e miu m l u minai r e s . P ri m a r y O L E D Winn e r s D omina n ce b y m a t e rial IP h ol d e r s li k e U D C a n d As ian p a n e l a n d l u minai r e ma k e r s w i t h s t r o n g d i s trib u t ion c h a nn el s; h o w e v er th e E u r o p e an m a r k e t w ill w i tn e s s an i n c r e a s e d p e n e t r a t ion of P h ili p s a n d Os r am t h a t w ill loo k a t le v e r a g i n g t h e ir w e ll- e st a b li sh e d n e t w o r k . C a s e 1: D o m i n a t i on of L E Ds C a s e 2: M a r k e t A cc e p ta n ce f or O L E Ds C a s e 3: O LE Ds N e v e r T a k e Off OL ED li g h ti n g f i nd s o n ly limi te d u s e in d e s i g n er h i g h - v al ue a pp li c a tio n s in l u x u ry s e t- up s . OLED ligh t in g fail s an d i s unabl e to t a ke o f f i n a s ignifi c an t m ann er e v en i n pr e m iu m c om m e r c ial appli c a t i o n s. Po ss i bl e du e to t h e inabili ty o f t h e pan el m a ke r s to st andardiz e an d m a ke t h e m a te ria l d e p o s i t i o n an d pan el fabri c a t i o n tec hniqu es c o st- e ff ect i v e. Wet - c h e m i s t r y an d r o ll- t o -r o ll pr o ce ss es m a y al so t ur n o u t un s ui t abl e f o r larg e sc al e OLED pan el pr o du ct i o n . L if et i m e i ss u es o f OLEDs m igh t n o t g et r es o l v ed a s qui ck l y as e n v i s ag ed pr e v i o u s l y. E n c ap s ula t i o n s o lu t i o n pr ov id e rs m igh t als o fa ce diffi c ul ty in m igra t in g t o w ar d a st andar d gla ss ba sed al te rna t i v e t ha t i s l ess ex p e n s i v e. M o s t li k ely s ce n a r io t o h a pp en © 201 4 N ano M a r k et s , LC www .nanoma r k et s .net

PowerPoint Presentation:

3 CON T AC T US f aceb o ok.c o m /p age s/ N a n o M a r kets/ t w i tte r .co m /nan o m a r k e ts li nked i n.c o m / i n/ nan o m a r kets nano m a r k e ts.n e t/ r ss f eeds Add r e ss: Nano M a r k e t s, LC P O Bo x 3840 G le n Al l en , V A 23058 T elephon e / Fax 804 - 270 - 1718 804 - 360 - 7259 E m a i l / W e b in f o@nano m a rk e t s . net www . nano m a r k e t s . net © 201 3 N ano M a r k et s , LC www .nanoma r k et s .net

authorStream Live Help