2011 Social Media Facts

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Just Checking… …at the start of 2012, are we still in tune with the world our pupils live in today and tomorrow? Steve King, Jan 2012

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YouTube Mobile gets 400 million views a day. YouTube Press Statistics, 2011

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More than 13 million hours of video were uploaded to YouTube in 2010. YouTube Press Statistics, 2011

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There is 48 hours of video uploaded every minute to YouTube. YouTube Press Statistics, 2011

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Over 3 billion videos are viewed each day on YouTube. YouTube Press Statistics, 2011

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Every minute, more than 500 tweets contain YouTube links. YouTube Press Statistics, 2011

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Over 100 million people make a social action on YouTube (likes, shares, comments, etc.) every week. Google Internal Data, Q3 2011

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75.7% of the population of the US uses mobile phones. eMarketer , August 2011

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57% of people talk more online than they do in real life. Alex Trimpe via Ogilvy — February 21, 2011, ThinkQuarterly , Google

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82.6% of internet users use search. eMarketer , July 2011

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16% of the daily queries on Google have never been seen before. Google Internal Data 2011

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70% of smartphone users use their device while shopping in-store. Google/OTX, The Mobile Movement, U.S, Apr 2011

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In 2011, the average shopper consulted 10.4 sources prior to purchase, twice as many as year ago. Google/Shopper Sciences, Zero Moment of Truth Macro Study, U.S., Apr 2011

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460,000 is the average number of new accounts per day created in February, 2011

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25 billion tweets sent on Twitter in 2010

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Users send 1 billion tweets per week!

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During President Obama’s TV speech in may 2011 announcing the death of Osama bin Laden, Twitter achieved it’s highest ever tweet rate of 12.4 million tweets per hour. There were 4000 tweets per second during the opening moments!

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1 in every 13 people on Earth is on Facebook

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In 20 minutes 1,000,000 links are shared on Facebook In 20 minutes 1,484,000 event invites are posted In 20 minutes 1,323,000 photos are tagged In 20 minutes 1,851,000 status updates are entered In 20 minutes 1.972 million friend requests are accepted In 20 minutes 2,716,000 photos are uploaded In 20 minutes 2,716,000 messages are sent In 20 minutes 1,587,000 wall posts are written In 20 minutes 10.2 million comments are posted

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71.2 % of all USA internet users are on Facebook

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50% of active users log on to Facebook in any given day

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48% of young Americans said they found out about news through Facebook

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750 million photos were uploaded to Facebook over New Year’s weekend

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There is over 16,000,000 Facebook fan pages

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And that was in 2011… It’s not that we have to teach our pupils how to use social media… (we’ve taught ourselves so far!) But this is their generation’s language & ‘operating system’. If we aren't always looking beyond our classroom walls, we risk preparing them for the world we live in today (at best)… ..rather than the one they will live in tomorrow Twitter & Facebook data from www.jeffbullas.com