Leadership Through Communication

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Category: Education
     
 

Presentation Description

Monmouthshire Deputy Headteachers' Conferece - Shire Hall - 13th January 2012

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“Leadership Through Communication” Trellech Primary School Steve King

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Branding

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Imaging

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“A picture speaks a thousand words” Eleanor Roosevelt For example “...at Trellech Primary, children undertake a range of outdoor activities” or...

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“Day 1 – We stopped at 11 o’clock for a breather”

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Extracts from GARP 2010-11

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Extracts from SIP 2011

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A Visual School

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“Black words on white paper are rubbish” Eleanor Roosevelt “Say it visually......say it with colour” Eleanor Roosevelt

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Tone of Voice Only one slide... ...but perhaps the most important message

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Always on letterhead Calibri font Checked for TOV Checked for standards High quality communication Honest ‘House style’ Warm Clear Avoid (or explain) teacher speak Bringing people together Minimise opportunities for ‘huffs’ Letters Website Telephone conversations Parent meetings Notices Informal chats with parents Also staff (internally) & with partners Brand values ‘Long Game’ = consistent & trustworthy

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Online Tools

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www.trellechprimary.co.uk In 2011, our website was visited 22,586 times by 11,850 different people in 117 different countries! We had 53,676 pageviews , an increase of 60% compared to 2010.

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A website with pictures of children!!!! (“How do you get away with it?”) Guidelines Consent How can you not ?

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Communicating Key Information & Values

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NPQH Vision...vision...vision

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.

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Surveys

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Key Messages Communication is a way of thinking Communication is a way of doing what you do Indulge your creativity Think differently Challenge conventions: ‘Who says?’ “Think outside the box” (who designed ‘the box’ & set the boundaries?) Primary schools should be vibrant, colourful, inspiring places... Paint the picture – sell the successes Relentless repetition

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“Leadership Through Communication” Trellech Primary School Steve King www.trellechprimary.co.uk