Where Next For Social Media: London Information & Knowledge Exchange Steve Dale Collabor8now Ltd Where Next For Social Media Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. 29 June 2012 Trending Themes For 2012: @stephendale Trending Themes For 2012 What I will cover: @stephendale What I will cover The world is changing (some stats) Quantity vs. Quality - in search of relevance Reputation, influence and trust Technology The future is ‘ appified ’ and mobile “Social Media” in a nutshell Donut : @stephendale “ Social Media ” in a nutshell Donut Twitter I ’ m eating a #donut Facebook I like donuts This is where I eat donuts Instagram This is a vintage photo of my donut Here I am eating my donut LinkedIn My skills include eating donuts Pinterest Here ’ s a recipe for making donuts Last FM Now listening to “ Donuts ” Google+ I ’ ve joined a circle of donut-eating enthusiasts Source: Many Reddit There ’ s a conspiracy around donut eating PowerPoint Presentation: 5 @stephendale 5 lies, damn lies and some statistics PowerPoint Presentation: @stephendale Source: http://marciamarcia.tumblr.com Number Of Users Monthly Visits Time Spent Every Minute On The Internet: @stephendale Every Minute On The Internet PowerPoint Presentation: @stephendale 2.1 billion Internet users Source: http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ 5.9 billion mobile subscriptions - more than number of tooth brushes! Apple ’ s iPad share of global tablet web traffic is 88% 350 million Facebook users log-in via mobile phone No. of network devices = global population - will be 2 x global population by 2015 555 million websites Social networking and mobile devices.: @stephendale Social networking and mobile devices. 66% of online adults use social media platforms such as Twitter, Facebook, Myspace or LinkedIn Smartphone and tables shipments now outpace PCs. Sources: Pew Internet and American Life Project, IDC Predictions for 2012 Prescient Digital 41% of Gen Y say social media is important to them in the workplace. 64% of Gen Y download unauthorised applications at least once per week to get their job done. PowerPoint Presentation: @stephendale The world is changing. People are empowered like never before. PowerPoint Presentation: 11 @stephendale 11 BUT.... PowerPoint Presentation: Quantity is growing at the expense of quality! PowerPoint Presentation: 13 @stephendale 13 in search of relevance... The Rise And Rise Of Digital Curation: @stephendale “ Social Curators ” use their insight into a particular audience to determine what might interest them The Rise And Rise Of Digital Curation PowerPoint Presentation: 15 @stephendale Aggregation & Trending PowerPoint Presentation: @stephendale Personalised Information PowerPoint Presentation: 17 @stephendale 17 reputation, influence and trust PowerPoint Presentation: @stephendale Knowledge from a trusted source is richer than what we can discover for ourselves How credible are your sources? : @stephendale How credible are your sources? PowerPoint Presentation: @stephendale Your networks might know Influence Measurement Services? PowerPoint Presentation: 21 @stephendale 21 technology PowerPoint Presentation: @stephendale ...but technology can influence human behaviour PowerPoint Presentation: Gamification Demise of the Desktop PC: Demise of the Desktop PC PowerPoint Presentation: Source: Morgan Stanley Internet Trends Report 4 Dec 2010 Mobile will be bigger than desktop Internet within 5 years. Working patterns are changing: More than a third of enterprise employees are working outside the firewall and need tools that keep them connected with their peers and business applications. Source: Forrester Working patterns are changing Access to data and information, anywhere, anytime, any device.: Access to data and information, anywhere, anytime, any device. Cloud services can provide real-time data synchronisation PowerPoint Presentation: 2005 – 2010 Design for PC, think about Mobile 2011/12/? Design for Mobile, think about PC Rise of the Apps! Apps: Apps MIT/Deloitte Report 2012: @stephendale MIT/Deloitte Report 2012 PowerPoint Presentation: 32 @stephendale 32 Apps - some interesting examples.. Location-based Services: Location-based Services Augmented Reality: Augmented Reality Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen. Panoramascope: gives you information about your surroundings (mountains, their names). Theodolite: a little app that acts as your compass, GPS, map, and two-axis inclinometer. Great for hiking and active sports in general. New York Nearest Places: lets you explore New York like never before. And you have seen nothing yet. Golfscape GPS Rangefinder: an augmented reality range finder for Golf lovers. It covers 35K+ courses. It displays the distance from front, center, and back of green. PowerPoint Presentation: 35 @stephendale 35 Take-aways Social Media is ubiquitous. The numbers keep getting bigger. But information Quantity is beating Quality . Curation and personalisation becoming increasingly important as people seek out relevant information. Online reputation , influence and trust becoming the DNA of the web. Gamification comes to serious/professional networks The future is mobile and ‘ appified ’ . Products/services not designed for mobile will flounder. Users/workers expect data & information anywhere, anytime, on any device . Sources/References : @stephendale Sources/References Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210. pdf Internet World Stats: http://www.internetworldstats.com Marcia Marcia http://mar cia marcia.tumblr.com Royal Pi ngdom: http:// royal.pingdom.com/2012/01/ 17/internet-2011-in-numbers / McKinsey, Big Data: The Next Frontier For Innovation.... http://www.mckinsey.com/mgi/publications/big_ data/pdfs/MGI_big_data_full_report.pdf Edition: http://editio n.cnn.com/2012/01/19/tech/social-media/google-plus-users/ind e x.html Venturebeat: http://venturebeat.com/2012/01/20/goog le-skews-google-plus-statistics/ Phil.co: http://phill.co/social-media/social-media -statistics-dec-2011-video-infographic ComScore: http://www.comscore.com/Products_Services/P rodu ct_I ndex/Media_Metrix_Suite/Media_Metrix_Core_Reports Go-Gulf.com (60 seconds) h ttp://www.go-gulf.com/blog/60-seconds Dilbert: www.dilbert.com/ Pew Internet IDC Prescient Dig ital Other photos and images sourced from Google images and iStock P hotos. PowerPoint Presentation: @stephendale “ Life can only be understood backwards, but it must be lived forwards. ” Soren Geer, Danish Philosopher Email: Steve.firstname.lastname@example.org Twitter: @stephendale Profile: http://about.me/stephendale Unless otherwise noted, this work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.