Future Trends in Social Media and Social Networks

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Some statistics on the growth and uptake of social tools and thoughts about how they are likely to be used in the future.

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Future Trends in Social Media & Social Networking:

Future Trends in Social M edia & Social N etworking Steve Dale Collabor8now Ltd

Key themes for 2012:

Key themes for 2012

Let’s start with some statistics….:

Let’s start with some statistics….

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2.1 billion Internet users Source: http :// royal.pingdom.com /2012/01/17/internet-2011-in-numbers/ 5.9 billion mobile subscriptions Apple’s iPad share of global tablet web traffic – 88% 1 trillion video playbacks on YouTube 201 billion videos viewed per month on Google sites 100 billion photos on Flickr 350 million Facebook users log-in via mobile phone 71% of email traffic is spam 555 million websites

1. Social Networks:

1. Social Networks 90 million users*, growing at 625k daily. Est. 293 million users by end 2012 225 million accounts**, 120 million users, over 250 million tweets/day 132 million users (mainly B2B) *Source : http://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/ index.html and http://venturebeat.com/2012/01/20/google-skews-google-plus-statistics / **Some may be bots. Source: http://phill.co/social-media/social-media-statistics-dec-2011-video- infographic

Facebook:

Facebook 800 million users 1 billion users by end 2012 30 million UK users (almost 50% of pop.) Avg time spent on site: 7.5hrs/month, up from 4.5hrs/month in 2010 Recently added Timeline feature

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S ocial media continues to evolve, bringing new opportunities for multimedia social platforms. Sites that offer new and personalised user experiences will have a major influence on social sharing and internet traffic.

2. Curation:

2. Curation “ Social Curators” use their insight into a particular audience to determine what might interest them

3. Collaborative Consumption:

3. Collaborative Consumption

4. Big Data:

4. Big Data 7 billion mobile phones in use by end 2012 30 billion items of content shared on Facebook every month 40% projected growth of data per year vs. 5% growth in global IT spending $600 billion potential annual consumer surplus from using personal location data globally €250 billion potential value to Europe ’ s public sector administration - more than the GDP of Greece 140,000 - 190,000 data analysts and 1.5 million more data savvy managers needed to take advantage of big data (in US). £400 to buy a disk drive that can store all the world ’ s music Source: McKinsey Global Institute, May 2011

Big Data - what is it and where does is come from?:

Big Data - what is it and where does is come from? Datasets so large they are difficult to work with with using standard database management tools Larger and larger datasets allow analysts to spot business trends and opportunities. Growing exponentially - sources include mobile devices, cameras, RFID, medical, music, wireless sensor networks, real-time/geospatial tracking, location-based services ebooks etc. More and more data being ‘ stored ’ in the Cloud

5. Visualisation & Infographics:

5. Visualisation & Infographics

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6. Game- ification Connects and engages people in new ways

7. Mobile Platforms:

7. Mobile Platforms

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Source: Morgan Stanley Internet Trends Report 4 Dec 2010 Mobile will be bigger than desktop Internet within 5 years.

More people own mobile phones than tooth-brushes! :

More people own mobile phones than tooth-brushes !

8. Apps:

8. Apps

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2005 – 2010 Design for PC with consideration for Mobile 2011/12/? Design for Mobile with consideration for PC

9. Location-based Services:

9. Location -based Services

10. Augmented Reality:

10. Augmented Reality Star Chart: gives you your very own virtual star chart on your iPhone. Just point your iPhone to the sky and this app will tell you what you are looking at. Cyclopedia: adds Wikipedia information to your reality. When you move your iPhone around, the app will automatically dig up information and display it on your screen. Panoramascope : gives you information about your surroundings (mountains, their names). Theodolite: a little app that acts as your compass, GPS, map, and two-axis inclinometer. Great for hiking and active sports in general. New York Nearest Places: lets you explore New York like never before. And you have seen nothing yet. Golfscape GPS Rangefinder: an augmented reality range finder for Golf lovers. It covers 35K+ courses. It displays the distance from front, center, and back of green.

To Summarise (1):

To Summarise (1) Social Media is ubiquitous. More businesses are adding social media links and information to their websites; consumers now look for these links. Visiting a company's Facebook page or Twitter profile has become as important as reading reviews on the business . Facebook will have 1 billion users by end 2012 and will continue to dominate the social network space. More apps and integration with external services will encourage shift from conversations to sharing and engagement = users spend more time on site. Rapid growth of companies/services offering new and interesting ways for people to share information (e.g. Tumblr , Pinterest ) Help with content overload. More apps and services providing knowledge and information curation , aggregation and filtering. Apps will inherit the earth! Users more familiar (and trusting) of software distribution channels (app stores). Users happy to discard old/legacy apps and download new ones that meet changing needs and requirements .

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Gami-ificaton techniques will find their way into more social networks and corporate websites in order to engage and retain users/customers. Augmented reality apps will offer an awesome user experience. Location-based services will thrive and provide new, more compelling, more efficient services with lower B2C transaction costs. Privacy issues will deter some users. More opportunities for micro-entrepreneurs. Peer to peer on the rise; more lending, sharing, bartering and recycling opportunities offered via ‘Collaborative Consumption”. We ’ re going to continue to generate data faster than it can be consumed or understood. Most of it will not be held inside the enterprise. Information visualisation techniques and intelligent analytics will aid user ’ s interpretation and understanding . Opportunities and challenges for knowledge & information professionals. Mobile platforms will soon overtake the desktop PC as the preferred interface to the Internet and www. Software being designed for mobile, with consideration for PC, not the other way around. To Summarise (2)

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“It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Charles Darwin And finally…. “The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow. ” Rupert Murdoch

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Never make predictions, especially about the future. Casey Stengel, baseball player and manager, 1891 - 1975 Email: Steve.dale@collabor8now.com Twitter: @ stephendale Profile: http://about.me/stephendale

Sources/References :

Sources/References Morgan Stanley Internet Trends: http://www.morganstanley.com/institutional/techresearch/pdfs/Internet_Trends_041210. pdf Internet World Stats: http:// www.internetworldstats.com Royal Pingdom : http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers / McKinsey , Big Data: The Next Frontier For Innovation.... http://www.mckinsey.com/mgi/publications/big_data/pdfs/MGI_big_data_full_report.pdf Emerging Transition to Social Business Models - Dion Hincliffe , Dachis Group: http://www.dachisgroup.com/author/dion-hinchcliffe / Edition: http ://edition.cnn.com/2012/01/19/tech/social-media/google-plus-users/index.html Venturebeat : http ://venturebeat.com/2012/01/20/google-skews-google-plus-statistics / Phil.co : http ://phill.co/social-media/social-media-statistics-dec-2011-video- infographic ComScore : http://www.comscore.com/Products_Services/Product_Index/Media_Metrix_Suite/ Media_Metrix_Core_Reports Go- Gulf.com ( 60 seconds) http://www.go-gulf.com/blog/60- seconds Dilbert: www.dilbert.com/ Collaborative Consumption: http://collaborativeconsumption.com / Other photos and images sourced from Google images and iStock Photos.

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