Public Information :
Public Information Using a Facebook page, announce that Colgan Air is addressing the problems that caused the crash of Flight 3407
Announce that now, “Pilots on average need ‘x’ amount of hours before they can be promoted
Use averages for statistics
Two-way Asymmetrical :
Two-way Asymmetrical Using a Facebook page, create a forum in which users can discuss their concerns regarding the airline industry
Address those concerns using the previously mentioned Facebook page
Two-way Symmetrical :
Two-way Symmetrical Using a Facebook page, link to a forum where users can discuss their issues with the airline industry, specifically Colgan Air
Use this information to release a statement through Facebook that would Colgan Air in a positive light through the facts that users want to know.