logging in or signing up GTGR- Audacity-2 stemd1966 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 9 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: August 28, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript MARKET SHARE: MARKET SHARE YOU WILL DISCOVER: YOU WILL DISCOVER What is Search Engine Marketing What is PREVENTING Your Website From Top Search Engine Rankings What Your #1, 2 & 3 Google Competitors Did And are Doing To Control Those Spots What You Can Do To STEAL those Positions DOMINATE And DRIVE That Traffic To Your Business….Instead !! Search Engine Marketing : Search Engine Marketing Most TARGETED of ALL Channels 84% consumers search ONLINE for ss local businesses BEFORE 76% of “Googlers” report: More likely to purchase from them Believe those businesses listed at the top are LEADERS in their field BUYING CYCLE : BUYING CYCLE Awareness Research Decision Purchase Research Awareness Decision Purchase $ CONSUMERS SEARCHING: CONSUMERS SEARCHING CHANGED The Way They Search Has Your Marketing Changed ? Yellow Page Ads Are DEAD Print Ads, Direct Mail, etc. are COSTLY and not targeted Consumers now “ Google It ” 98% of Google Searches end on the FIRST PAGE of the SERP’s CORNELL STUDY: CORNELL STUDY MIRA-TECH STUDY (eye-tracking): MIRA-TECH STUDY (eye-tracking)Slide 9: How Can Local Business Owners Get Listed At the TOP of Google and OUTRANK their Competition? 6 STEPS To OUTRANK: Market Research 6 STEPS To OUTRANK Optimize Your Website Develop Content Build Back-Links Create Social Buzz Track Your Results MARKET RESEARCH: MARKET RESEARCH Study Your Competition Begin Your Takeover Detailed Keyword Research OPTIMIZE WEBSITE: OPTIMIZE WEBSITE Description Keywords | Keyword Phrases Headers | Sub-Headers Keyword Density Anchor Text Title DEVELOP CONTENT: Unique & Relevant Content DEVELOP CONTENT Blogging Articles Syndicate BUILD BACKLINKS: Link from another website BUILD BACKLINKS Vote of Confidence More Backlinks = Better Viewed as Authority Site CREATE SOCIAL BUZZ: CREATE SOCIAL BUZZ + = TRACKING RESULTS: TRACKING RESULTS Follow each keyword / phrase More Articles, syndicate them, build more backlinks & create more social buzz Get The Most Out of Your Efforts SUMMARY: SUMMARY Search Engine Marketing is Laser Targeted Top 3 Spots Receives 80% of Clicks 98% of Searches End on Page #1 STEAL the Top Google Rankings Dominate the FIRST page of Google 4 Phases To The Buying Cycle THE NEXT STEP?: THE NEXT STEP? You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
GTGR- Audacity-2 stemd1966 Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 9 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: August 28, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript MARKET SHARE: MARKET SHARE YOU WILL DISCOVER: YOU WILL DISCOVER What is Search Engine Marketing What is PREVENTING Your Website From Top Search Engine Rankings What Your #1, 2 & 3 Google Competitors Did And are Doing To Control Those Spots What You Can Do To STEAL those Positions DOMINATE And DRIVE That Traffic To Your Business….Instead !! Search Engine Marketing : Search Engine Marketing Most TARGETED of ALL Channels 84% consumers search ONLINE for ss local businesses BEFORE 76% of “Googlers” report: More likely to purchase from them Believe those businesses listed at the top are LEADERS in their field BUYING CYCLE : BUYING CYCLE Awareness Research Decision Purchase Research Awareness Decision Purchase $ CONSUMERS SEARCHING: CONSUMERS SEARCHING CHANGED The Way They Search Has Your Marketing Changed ? Yellow Page Ads Are DEAD Print Ads, Direct Mail, etc. are COSTLY and not targeted Consumers now “ Google It ” 98% of Google Searches end on the FIRST PAGE of the SERP’s CORNELL STUDY: CORNELL STUDY MIRA-TECH STUDY (eye-tracking): MIRA-TECH STUDY (eye-tracking)Slide 9: How Can Local Business Owners Get Listed At the TOP of Google and OUTRANK their Competition? 6 STEPS To OUTRANK: Market Research 6 STEPS To OUTRANK Optimize Your Website Develop Content Build Back-Links Create Social Buzz Track Your Results MARKET RESEARCH: MARKET RESEARCH Study Your Competition Begin Your Takeover Detailed Keyword Research OPTIMIZE WEBSITE: OPTIMIZE WEBSITE Description Keywords | Keyword Phrases Headers | Sub-Headers Keyword Density Anchor Text Title DEVELOP CONTENT: Unique & Relevant Content DEVELOP CONTENT Blogging Articles Syndicate BUILD BACKLINKS: Link from another website BUILD BACKLINKS Vote of Confidence More Backlinks = Better Viewed as Authority Site CREATE SOCIAL BUZZ: CREATE SOCIAL BUZZ + = TRACKING RESULTS: TRACKING RESULTS Follow each keyword / phrase More Articles, syndicate them, build more backlinks & create more social buzz Get The Most Out of Your Efforts SUMMARY: SUMMARY Search Engine Marketing is Laser Targeted Top 3 Spots Receives 80% of Clicks 98% of Searches End on Page #1 STEAL the Top Google Rankings Dominate the FIRST page of Google 4 Phases To The Buying Cycle THE NEXT STEP?: THE NEXT STEP?