SOCIAL MEDIA – THE RHETORIC:
SOCIAL MEDIA – THE RHETORIC A term used to describe some of the communicative activities that have emerged from web 2.0 (“the read/write web”) A term to describe the transforming, user- centred and collaborative nature of scalable, ubiquitous, mobile web tools/platforms Social media: scale http ://www.youtube.com/watch?v= 3SuNx0UrnEo Social learning tools and techniques are about student engagement, enhancing student experience and provide important digital literacies for students
WHY USE SOCIAL LEARNING TOOLS? :
WHY USE SOCIAL LEARNING TOOLS? Do you want to involve your students in co-creation of content? Do you want to network with similar individuals and organisations in the same field? Do you want to support a community of learners that supports you? Do you want to be seen as a trusted/authoritative source of information for students/colleagues? Do you want to spread your expertise and messages to new people (inc students)? Do you want to automate the process of sharing information relevant to your courses? Do you want to reach new audiences in the same way they choose to communicate? Do you want ways to aggregate and filter content so that it is easier for you and your students to follow? Do you want to be able to listen to everything that is being said about your subject online and in realtime ? What are the implications of these changing communication systems for curriculum, learning, pedagogy, feedback and assessment? What is the relationship between the digital/virtual campus and the physical/social campus? Social media is about creating content, conversations, community and connections AND…SHARING
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INFORMATION AGGREGATION ZITE & FLIPBOARD DELICIOUS
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FEEDBACK
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TWITTER HASHTAGS
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USER GENERATED DEMOCRATIC
TASK:
TASK In groups, you have 10 mins to discuss the value of social learning tools and social media and identify: the three greatest risks the three greatest opportunities associated with the use of social media (and social learning tools) in learning & teaching
SOCIAL MEDIA: RISKS & OPPS:
SOCIAL MEDIA: RISKS & OPPS There is no ‘walled garden’: we are now in leaky, porous institutions, whether we like it or not Risks: Capacity for rapid communication – we cannot control the message Lack of awareness about rate of social/technological change – how can we meet student/wider community expectations? Absence of coherent institutional strategy/policy/approach Reputational damage if social media is mishandled/over-managed/under-managed IT infrastructure – “computer says no”? Opportunities: Building learning communities and learning cultures Increasing efficiency of communications: internal & external Better knowledge management Connectedness and responsiveness Reach, impact, engagement Business development, internationalization, reputation enhancement