comScore

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About comScore : 

About comScore comScore is an Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior. The company’s products and services help clients better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.

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comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.

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comScore Networks was founded in August 1999 in Reston, Virginia. The company was co-founded by Gian Fulgoni, who was for many years the CEO of Information Resources (one of the world's largest market research companies) and Dr. Magid Abraham, who was also an ex-IRI employee and had served as President of IRI in the mid-1990s. Together, they founded comScore with the objective of creating the first service to measure trends in e-commerce Gian M. Fulgoni Magid M. Abraham

comScore Fact Sheet : 

comScore Fact Sheet The company is headquartered in Reston, Virginia and has offices in cities around the globe including Chicago, London, New York, Paris, San Francisco, Seattle, Tokyo and Toronto. comScore became a public company in June 2007. The common stock is listed on the NASDAQ Global Market with the stock symbol SCOR. With the acquisition of M:Metrics in June 2008, comScore is a leading source of data on mobile as well as PC-based Internet usage. comScore data are truly global – the company tracks more than 3 million unique websites worldwide and the comScore panel includes consumers from 170 countries. comScore currently holds 3 U.S. patents, and has 12 patents pending in the U.S. and 4 internationally.

Measuring the Digital World : 

Measuring the Digital World From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Clients turn to comScore for objective, accurate and reliable insights into consumers' online behavior and for details into their demographic characteristics, attitudes, lifestyles and offline activities. Spanning across nearly every region of the globe, comScore provides comprehensive international solutions, helping clients get answers to the questions that matter most to them.

Data collection and reporting : 

Data collection and reporting comScore maintains a group of users who have monitoring software with brands including Permission Research, OpinionSquare and VoiceFive Networks installed on their computers. In exchange for joining the comScore research panels, users are presented with various benefits, including computer security software, Internet data storage, virus scanning and chances to win cash or prizes. comScore is up-front about collecting user data and the software's ability to track all of a user's internet traffic, including normally secure connections used to communicate banking and other confidential information. comScore estimates that two million users are part of the monitoring program.

Why comScore? : 

Why comScore? A prominent industry survey, conducted by the investment firm William Blair & Company, rated comScore as the industry’s most preferred audience measurement service – beating the nearest competitor by a margin of 25%. It’s a direct reflection of singular focus on delivering real business value to clients, whether through a syndicated data offering or a customized marketing study. Everything flows from customer satisfaction - revenue, profit, market share and ultimately reputation.

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Clients from every consumer-facing industry turn to comScore to discover ways in which they can leverage the digital landscape to strengthen existing relationships, attract new customers, increase both online and offline sales, reduce costs and improve the ROI from their marketing efforts. Combining comScore’s industry-leading databases with the unmatched expertise of experienced analysts, comScore Industry Solutions provide clients with the comprehensive, reliable and customizable insights that matter most to their businesses.

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According to comScore data, in the first quarter of 2010, in the U.S. regular Facebook users have done online shopping, the average expenditure of 67 dollars, while the normal Facebook users and non-Facebook users spend an average of 50 dollars and 27 dollars. comScore Inc reports Social network users are good consumers http://whitehatfirm.com/news/wp-content/uploads/2010/06/comscore-300x274.jpg

References-http://www.comscore.com/ : 

References-http://www.comscore.com/ Follow comScore on Twitter – http://twitter.com/comscore