YouTube Influencer Marketing Mistakes To Avoid

Category: Entertainment

Presentation Description

Get detailed stats for any YouTube channel & monitor youtube influencers performance at Click here to look the statistics about YouTube influencer marketing.


Presentation Transcript

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YouTube Influencer Marketing Mistakes To Avoid We can say youtube influencers Marketing is one of the best ways to increase a Brands reach. But if and only if we do it the right way. In 2016 there are up to 75 of marketers are now investing in influencer marketing 60 of brands will increase the amount they spend on influencer marketing. However the recent research shows that YouTube has the best ROI than any other social media platform knowing that YouTube is the second largest search engine and it has the monthly user base of more than 1 Billion users. Impressive right Its no surprise that YouTube sponsorships are one of the presents top-ranked customer acquisition tool. YouTube Marketing could offer you huge rewards. However the way to reach the success from its uncharted territory can be bumpy. Here are top marketing mistakes that are often encountered and strategies on how to avoid them:

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Goals Without Strategy. This is one of the common mistakes a marketer makes when launching YouTube Influencer Campaigns. They only focus on their goals and objectives. Some marketers focus on achieving a goal of a certain amount of views and interactions specifically likes comments and shares per video they conduct across several channels. An ROI positive YouTube Influencer campaign requires a well-analyzed strategy. Aside from numeric campaign goals a marketer should consider defining KPIs or key metrics which indicates whether a campaigns performance can achieve the set goals. In this case this will allow for better decisions and strategies not just to meet the ultimate objectives but to reach the goal higher than the expected. Discovery. This is a crucial stage that will define the campaigns success. In this stage marketers often fell into a very common trap which is choosing a talent based on the channels number of subscribers and latest video views. YouTube hosts much larger amount of data on video watching. The increase of Big Data analytics could provide online tools to help the marketers dig deeper to find the highest-quality talent for their brand. Several key data-driven aspects should analyze when choosing a talent. These are:

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