What is vision? :
What is vision? It is a description of something in the future. It is a future aspiration that leads to an inspiration to be the best
in one’s field of its action It acts as strong motivation factor for ( senior managers) as it
provides direction to the efforts. e.g. Promoters of organisation, normally have some aspirations which guides
them in the structuring and functioning of an organisation. These aspirations
are expressed in strategic intent ---- means intention and this leads to on end
and this end is the Vision of the Organisation.
Benefits of vision :
Benefits of vision Good visions are inspiring
Shows what to be achieved as an ultimate position
Good visions are compititive, unique and original
Boost long term thing and guids org. working to work on common philosophy
Mission :
Mission it is a statement which defines the role that an organisation plaus in the society. It is a link that
the orgn. Develops between its existence and the need of the society.
Characteristics of mission :
Characteristics of mission Feasibility
it should be realstics and achievable
mission statement should always high but should not be impossible
conclusion :
conclusion Vision is future dream of promoters of an organisation. Based on its foundation. Top management designs a statement of its existence in the society, which is called mission.