Start by identifying their strengths (internal capabilities and resources):
Start by identifying their strengths (internal capabilities and resources) Advantages of proposition? Relevant skills, talents, abilities? Available resources? Competitive advantages?
They would then classify their weaknesses:
They would then classify their weaknesses Gaps in capabilities? Lack of time, money? Reliability of data?
Then identify external opportunities for profit, growth and improvement:
Then identify external opportunities for profit, growth and improvement Competitors’ vulnerabilities? Partnerships? What opportunities would become available by eliminating weaknesses?
Lastly the team should list any threats:
Lastly the team should list any threats Obstacles/roadblocks? Environmental effects? Economy?
By listing each of these points in a SWOT matrix, the engineering team will be able to clarify their targets, and determine the best method of achieving their goals.:
By listing each of these points in a SWOT matrix, the engineering team will be able to clarify their targets, and determine the best method of achieving their goals.