social media collaboration session 6 vodcast 2

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Collaborative social media Part II

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Book publishing ‘ We are smarter than me’ 1000s of people contributed to the creation of this book Aggregated classified ads Craigslist Posing a threat to newspapers – peril of above the line marketing Marketplace for huge communities Community examples

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New business ideas Crowdsourcing R&D challenges Business issues ( Keymatch !) WIKINOMICS at play Market place collaboration Crowdsourcing

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Collective power of consumers Capturing market insight from consumer voices CO-CREATION Loss of marketing control

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Consumers demonstrate value Tailor made products to lifestyle Secure business model– economy instability Building a starfish model Groups of cells working together No head WHY?

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Connect and develop strategy Open innovation program Entrepreneurs and suppliers worldwide collaboration 35% of P& Gs revenue Proctor and Gamble (P&G) model

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Advertising User generated super bowl ad won top prize More relevant and more accessible Collaboration and Above the line marketing

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Tapping into the global brain www.trendwatching.com/trends/ CUSTOMER-MADE

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Social media collaboration In the enterprise ‘In the long history of humankind ( and animalkind too ) those who have learned to collaborate and improvise effectively have prevailed ’ (Charles Darwin) For everyone How members join together to reach mutual goal Sharing knowledge through cooperation and collaboration helps resolve problems efficiently 70% believe SM collaboration will cut decision making time radically For the enterprise Team members can exchange and retrive at different times Asynchronous collaboration

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The tools to facilitate creativity

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Marketing 1.0 – Transaction Marketing Product sale based Marketing 2.0 – Relationship Marketing Loyalty strategy Marketing 3.0 – Participative Marketing Social Product development Conclusion

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Vodcast challenge

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Illustrate how THE fundamentals of social media Collaboration could be implemented on a Future Educational project at esdes