Collaborative social media session 6 vodcast 1

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Part 1 of a 2 part vodcast on social media collaboration

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Marketing 3.0 Social Media Collaboration

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Facebook – 2007 10 million users Chris Hughes co - founder left to create MyBarackObama ( MyBo ) campaign Searching for social reaching and life saving impact MyBo , Let’s Do it , Jumo Part of a collective ‘ we ’ experience Interactive experience to ultimate goal New president , environmental clean up, philanthropic goals Changing consumer mindsets

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‘ MyBo ’ and ‘ Yes We Can’ collaborative campaigns

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Using internet to coordinate and inspire supporters MyBO a catchphrase – cultural brand of sorts Created tools for participation myBO Activity tracker Rankings on most recent activities – added to profile Maintain engagement RESULT …….. Collaborative platform

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$30 million raised on 70,000 personal fund raising pages 200,000 grass root community events 18-30 yr olds voted ( more than ever before

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Rainer Nolvak created a grass roots clean up environmental campaign in Estonia 720 volunteers to take photos and post of illegal rubbish dumping 10,500 photos taken and posted ‘THE UGLIEST MAP EVER’ 03/05/2008 – 50k Estonians for the clean up Save Government ……… Let’s Do it

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$22.5 million in 5 hours !!!!!!

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Tap into the philanthropic mindest ‘ We care’set Millenials feel they can make a change Voluntary work ‘cool’ Ethics in business get millenial Marketing takeaway

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Opening up the collaborative opportunities OS - tend to think its an IT based approach only Now … Wikis ( a Hawaian term meaning ‘quick’) Community contribution The tools to provide collaboration

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Social media platforms Facebook fan pages Web sites – Amazon and eBay Communitization platforms Airbnb , couchlounges Community blogs Urbangirl.fr Tap into the social web

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Amazon Community Recording each customer movement on site Consumer behaviour through CTR Keyword listings Customer profiles – recommendations Reference recommendations integral to customer recommendations Case study - amazon

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August 2011. For the last full-year Amazon sustained amazing levels of growth given economic conditions - Net sales increased 40% to $34.20 billion, compared with $24.51 billion in 2009.

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