Mass Media - Effects and Infuences

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By: push_rawat (15 month(s) ago)

Thanks srregina for your reply, my email id is push_rawat2003@yahoo.co.in Regards Pushpendra Rawat

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Mass Media : Effects and Influences

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Positive Influences From Media Technology Reduces the distance between human beings Allow us to virtually participate in remote activities and meetings Immediate news updates Easy and fast learning Gives us best pictures and sounds

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From the Sponsor and Owner Create and invite people concerned with social issues Creates a positive and educated opinion Fights for freedom truth and justice Helps us to relax

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Creates a new culture Change people’s thinking and way of life Unintended Influences

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Those who have power in the world of media control the world Media can create new cultures in a negative manner Negative Influences From Media Technology

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From Owner and Sponsor Driven by consumerism, materialism and hedonism Creates wrong perception of prosperity Creates stereotypes of beauty and style Creates a sensation of sex, violence and horror Owner, sponsor and ruler of media can take up on any trick

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Unintended Influences Interrupts daily and work schedules Reduces communication between family members Promotes sex addiction and violence Increases trend towards urbanization

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What is mass media? Any form of communication that is meted out to the people at large through various forms of communication

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Holds a kind of mystique in the minds of people The design is such that it appeals a lot Successful if you can get people talk about it Why Mass Media is so attractive?

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Pros of Mass Media Can target a global audience Easily accessible Ready audience

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Retrieval of any information possible Provide best forms of entertainment Effective in educational purposes Pros of Mass Media contd.

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Information may not be authentic News can be manipulated to influence masses Media bias can occur Can inculcate wrong ideals among youngsters Unnecessary sensationalism Short life span for some media Cons of Mass Media

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Our kids will make their own fortune. Media Influence on Children Patterns of Viewing Uses of Programs Implications of results Violent content Social Learning from role models

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Visual effects on mass media makes everything believable Media Influence on Youth Make them aware of pressings concerns of the country Make them defer against alcohol, preteen sex, violence etc Make them know about the need for exercise and fitness etc Provide them with all sorts of guidance What should media do?

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Media Influence on Adults What media can do? Importance of insurance Need for financial education Tips for healthy lifestyle Negative influence more on men than women

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Mass Media – Effects on Society Keeps society updated, fresh, smart and outgoing Makes us understand what is good and what is bad Contributes much in field of arts, education, technology and health care Shapes the personality of people Comes to know more about role models Makes aware of the meaning of democracy Makes known the achievements, current issues and problems faced by the nation Builds sense of unity and pride in the people

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Bless You!