WATER PURIFIER BUSINESS(1)

WATER PURIFIER : 

Presented by Kartheek Brungi WATER PURIFIER

NEED FOR WATER PURIFIERS: 

NEED FOR WATER PURIFIERS In India, 80 percent of all diseases are reported to be caused by water borne micro organisms. Our tap water is not as safe as it was during our forefather’s time….. How pure is your purified water? Problems with boiling water Water contains chlorine, lead, fluoride, rust, pesticides and heavy metals. The pipes that municipal water flows through are often rusty.

CAN WE DEPEND ON BOTTLED WATER THEN?: 

CAN WE DEPEND ON BOTTLED WATER THEN? Bottled water is not always filtered. Bottled water is not necessarily cleaner or safer than most tap water. About one-third of the waters tested contained levels of contamination including synthetic organic chemicals, bacteria and arsenic. In fact, about a quarter of all bottled water is actually bottled tap water , according to government and industry estimates.

OPPORTUNITY : 

OPPORTUNITY “The business opportunity of a Lifetime.” Currently, there are 5-6 million homes owning water purifiers out of a total of 220 million households nationwide. Growth of 290% by the year 2013. Reasons for having great opportunity.

TECHNOLOGY ASSESSMENT: 

TECHNOLOGY ASSESSMENT What is meant by Technology Assessment? Moderate Technology is required for manufacturing the product. Very simple technology is needed for operating and using the product. Hardware & Software

MARKET ASSESSMENT: 

MARKET ASSESSMENT Structured approach to defining demand potential Identify Customers Who Where are they How to reach them What motivates them to buy How big is the market? Is the market growing?

FINANCIAL FEASIBILITY: 

FINANCIAL FEASIBILITY What is Financial Feasibility? The three important things to consider: 1. Start - Up Capital Requirements 2. Start – Up Capital Sources 3. Potential Return for Investors Various costs associated Development Cost - ZERO Installation Cost – 3,00,000/- Operational Cost Maintenance Cost – Training Costs -

ORGANIZATIONAL FEASIBILITY: 

ORGANIZATIONAL FEASIBILITY To determine whether the new system will fit into the organization and meet the current goals and objectives. The two important questions to ask yourself: 1. Can the participants use the system? 2. Are they able to operate the new system?

COMPETITION: 

COMPETITION High competition Dominant players include: Hindustan Unilever Limited, Eureka Forbes, Kent. Other aggressive players include Ion Exchange, Usha Brita, Whirlpool, Philips, Tata Chemicals.

BUSINESS PLAN: 

BUSINESS PLAN Business Segment Sole Proprietorship Private Limited Company Legal Formalities Registration of the company Registration of name of company etc. Marketing Segment Door to door sales activity Establish own retail store Market Skimming Advertising EMI facility for lower class people Delivering the product at free of cost to NPO’S, govt. hospitals, govt. schools.

BUSINESS PLAN (cont…): 

BUSINESS PLAN (cont…) Operational Segment One manufacturing plant and six retail stores across India Technology depends on type of the product Different technology for RO, UV, RO+UV and Sachet based purifiers Financial Segment Capital – Rs. 40,00,000/- Source of Capital – Bank Loan Salary as per designation Incentives will be paid if targets are achieved

BUSINESS PLAN (cont…): 

BUSINESS PLAN (cont…) HR Segment Recruit highly skilled people and pay them well Managers with good experience Preference to people having experience in similar field Work minded persons and who can achieve the targets Critical – Risk Segment What can make my business fail? Appropriate strategies to overcome risks

About the product: 

About the product Four different types of water purifiers: Reverse Osmosis(RO) Technology Purifier Ultra Violet (UV) Technology Purifier Reverse Osmosis + Ultra Violet Purifier Sachet Purifier Reverse Osmosis(RO) Technology Purifier Removes dissolved impurities along with bacteria and viruses from drinking water RO is a new technology being used for past few years to purify drinking water.

About the product (cont…): 

About the product (cont…) Ultra Violet(UV) Technology Purifier Water is subjected to UV rays to kill bacteria and viruses. Most conventional electric water purifiers work on UV purification. RO + UV Purifier Double Purification It kills bacteria and virus, and also removes dissolved impurities from water. Sachet Purifier Sachet resembling a tea bag, but instead of imparting flavor to the water, the bag absorbs toxins, filters out and kills bacteria, and cleans the water. The bags are made of inexpensive tea bag material and contain nano -scale antimicrobial fibers that filter out contaminants & microbes, and granules of activated carbon that kill the bacteria.

THANK YOU: 

THANK YOU